This document provides information about Herat Maniar's 12 years of work experience including roles at various companies focusing on supply, strategy, and revenue. It then discusses the opportunity for app developers in emerging markets due to growing mobile phone and internet penetration rates. Specifically, it notes Latin America has a population of 550 million people across major markets like Brazil, Argentina, Mexico, and Colombia. While credit card penetration is low, mobile penetration is over 100% with prepaid usage at 80% and data penetration growing 67% annually. The document concludes Brazilians are more engaged with mobile advertising, being more willing to interact with ads than ignore or accidentally click them.