This document contains the evaluation summary for a media production project. It addresses 4 questions: 1. How the production used and developed conventions of real media products to fit their expository documentary genre. They had to manipulate some conventions to fit their specific production. 2. How the combination of their main production and ancillary texts like a print advert were effective. They created synergy between the pieces to develop a consistent style and brand identity. 3. They learned from audience feedback, which helped them progress and create better products. The feedback was constructive and identified things to improve. 4. They effectively used media technologies at each stage from filming and editing software to internet research and creating a blog. The technologies

1. THE EVALUATION
SUMMARY

2. Question 1 In what ways does your media product use, develop or challenge forms and conventions
of
real media products?
• Learning about codes conventions
were the only way we were able to
produce our documentary, in the favour
of our targeted audience. With out
this, we would not have had the
guidelines to fit our genre. Which was
an expository and revealing
documentary. Registering conventions
from these sub-genres, as well as the
conventions used in the documentaries
we researched, we were able to depict
useful codes and conventions which
we thought would maximise the
success of our production. Saying
that, we had to later manipulate some
of these chosen conventions to fit our
ARCHIVE FOOTAGE
SOUND TO BUILD TENSION
USE OF PROFESSIONALS
INTERVIEWS
TITLES

3. • While planning and creating the Print
Advert, we thought it was best to
follow the majority of channel 4’s
print advert guideline. The
restrictions were heavy and the gap
to manipulate them was very fine.
• However, for the double page
spread, we were open to do as we
feel with very little restrictions. We
mainly worked off
feedback, improving as the audience
suggested so.
Question 1 In what ways does your media product use, develop or challenge forms and conventions
of
real media products?

4. Question 2 How effective is the combination of your main product and ancillary texts?
• It was important that
our production
matched our
ancillary, in both
quality and style.
• We created synergy
with-in our work in
order to make it
recognisable.
Developing a house
style and brand
identity.

5. Question 3 What have you learned from your audience feedback?
• Gaining feedback has enabled us to progress greatly in the
entire Advanced portfolio. The feedback received was
constructive and we used this to create better products. Our
audience did not like some of the things we done and gave
ideas on how it could be improved, while some loved the way
certain things were done, so we kept those factors the same.
The feedback gave a judgement other than our own which was
extremely helpful.

6. Question 4 How did you use media technologies in the construction and research, planning and
evaluation stages?
• The use of media technologies made our production
possible. Each device had its own purpose, from MACS
and iMovie, to simple recording software on mobile
devices. They made it a lot easier to transfer files, save
files and create the production. The internet also helped
during research stages as it included everything we
needed to know and when we were stuck, aided us with
useful tips and suggestions. We also used the internet
(Wordpress) to create our blog so our audience had a
place to view our work and we had somewhere to
display and organise it accordingly. The DSLR camera
(cannon 550D) gave us an exceptional quality of filming
that we couldn’t have had with a mobile device or tablet.

7. Overall
• Overall, our production was a success as the feedback given
from the targeted audience was positive.
• All the factors that contributed to making the documentary and
ancillary products were well thought about and were worth it.
Thank You
Blurred Motion Pictures.