Discover why video accessibility can transform the way you communicate in a virtual environment. In this session, you will learn how to use video accessibility to create an inclusive environment, while also improving your SEO, brand experience, and engagement.

1. Video Accessibility
Toolkit for Success in a
Virtual Environment
🖥 www.3playmedia.com
👍 @3playmedia
🖥 ACCESS @ Home 2020

3. Hi, I’m Jaclyn.
⬅️ And that’s my sidekick, Bernie.
Content Marketing Specialist at 3Play Media
I write content on all things video accessibility.
Reach me at jaclyn@3playmedia.com
👩
🖥
💻✍
🖥
📭
I love reading, writing, and baking.🍪

4. On today’s agenda...
Overview
Benefits of Accessible Videos
Building a Video Accessibility Toolkit
Q&A

5. ACCESSIBILITY
A11y

6. Let’s Take a
Poll

7. Why Video Accessibility
for Remote Environments
Matters

8. BENEFITS
OF ACCESSIBLE
VIDE
O

9. The
Accessibility
Picture
360 million
People are deaf or hard of
hearing around the world
245 million
People have some kind of
vision loss around the world
190 million
People have some kind of
motor disability

10. Legal Compliance

13. Good user experience keeps
your audience coming back
for more content!

14. Captions are known to improve focus and
comprehension for all viewers.

15. Video accessibility benefits students
42%
Of students use
captions to help
maintain focus in
online classrooms.
38%
Of students use
interactive
transcripts to help
with information
retention in online
classrooms.
52%
Of students said
they found
captions helpful
as a learning aid
because it
improved
comprehension.

16. From a brand marketing perspective,
accessible videos are a powerful ROI tool.

17. Accessible videos allow for
greater viewing flexibility.

18. Verizon Media and Publicis Media Study
92%
Of consumers are
watching video on
mobile with the sound
off.
83%
Of consumers are
watching video on
desktops with the
sound off..

19. To keep up with flexible
viewing preferences,
caption all video
content.

20. What’s in
your Video
Toolkit
Accessibility

21. Captions

22. What was the first television show
to air with captions?

24. Captions vs. Subtitles vs. Transcripts
Captions assume the
viewer can’t hear the
audio.
Subtitles translate the
audio into another
language.
Transcripts contain
text of the audio that
isn’t time-coded.

25. Caption Quality
Matters
99% accuracy rate
15 errors total per 1,500 words.
Placement
Captions are typically placed in the
lower center of the screen, but
should be moved when obstructing
visual elements.
DCMP, FCC, and/or
WCAG standards

26. How do you
create captions?

27. ● Do it yourself (DIY)
● Use ASR
● Use a captioning vendor

28. Creating
Captions
YouTube
1) Edit auto-captions, 2) convert
format.
Our Process
1) ASR, 2) human editing cleanup, 3)
human quality review.
Do it yourself
1) Transcribe your video, 2) set timings,
3) convert format.

29. Publishing captions
Sidecar file Encoded captions Open captions Integrations

30. Audio Description

34. Benefits of
Audio
Description
● Flexibility
● Autism
● Language Development
● Legal Requirements
● Auditory Learners

35. How do you create
audio description?

36. There are a few
ways...
Create a text description or
WebVTT file
Record voiced description
& merge with source audio
Narrate visuals during the
time of recording
Outsource to a
professional vendor

37. Innovating audio
description

38. How do you publish
audio description?

39. Publishing audio description
Secondary video
with description
Secondary audio
track
WebVTT track Text-only merged
transcript
3Play Plugin

40. Interactive Transcripts

41. What are
interactive
transcripts?

42. Benefits of
Interactive
Transcripts
Video search and
interactive features
Comprehension and
focus
Viewing flexibility

43. Elements of Interactive Transcripts
Collapse and expand
Downloadable
PDF transcript
Multiple text
tracks
Highlight by caption
frame
Progress bar

44. Best Practices
for Interactive
Transcripts
Accurate grammar &
punctuation
Use speaker labels
Show non-speech
elements

45. Add an audio
description track
Comprehension and
focus
Viewing flexibility

46. Live Captioning

47. 3Play’s Live Auto Captioning
In real time
For live events like
webinars or meetings
Automatic or
stenographer
Slight latency
Computer processing
or stenographer
typing.

48. CART
Communication access real-
time translation
ASR
Automated speech technology
Terms to Know

49. Laws Around
Live Captioning
Rehabilitation Act
Section 508
Americans with
Disabilities Act
Not a written requirement
WCAG
Live captions are a WCAG
2.0/2.1 AA guideline
FCC
Live captioning is required by
the FCC

50. Live Caption
Quality Matters
85%-95% accurate
Ranges depending on automatic vs.
‘live’ environment
Latency
Live captions typically appear with a
slight latency between the spoken
words and the captioned output
No governing body for
live captioning

51. Best Practices for Live Captioning
Strong Network
Connection
Good Quality
Audio
Little to No
Background
Noise
No overlapping
speech
Clear Speech and
Pronunciation

52. Are Auto Captions
Good Enough for Live?
State of ASR Report
Dive into the findings at
3playmedia.com
Humans are crucial
Especially if you care about quality,
SEO, and branding
Accuracy
Live auto captions can perform at or
above 90% accuracy

53. Let’s Take a
Poll

54. Video Platforms

55. What to look for in video
platform →

56. Look for the following features:
Screen reader-
friendly
Keyboard navigation
Supports captions,
live captions, and
audio description
Color contrast
within platform

57. Online Accessibility
Course
Become an expert in video
accessibility
Browse our free
resources
Monthly Webinars
Taught by accessibility experts
Portal of Resources
Weekly blogs, free white papers,
checklists, and research studies

58. Questions?
Comments?