The document discusses the significant rise in video consumption and the importance of making video content accessible for people with disabilities, highlighting the legal requirements for captioning and audio description. It emphasizes the financial implications of not making content accessible, citing substantial disposable income lost due to accessibility failures. The document also outlines the need for automated solutions for compliance with accessibility laws to avoid potential lawsuits.

1. .LET’S TALK.
.VIDEO TRENDS..
Video was always trending upwards - but now it’s
exploding.

2. VIDEO IN.
2021.
60%: Increase in
video consumption
globally in 2020
79%: of companies
expect to host
hybrid events in
2021
91% say the
pandemic has
made video more
important to their
brand
76%: Don’t see
their video
consumption
slowing down
post-pandemic

3. MORE PEOPLE WITH.
DISABILITIES ARE.
ACCESSING VIDEO THAN.
EVER..

4. The
Accessibility
Picture
48 MILLION
People in the United States are Deaf
or hard of hearing (20% of the
population). Globally, that number is
430 million.
24 MILLION
People in the United States are blind
or low vision (10% of the population).
Globally, that number is 253 million.
$1,200,000,000,000
In annual disposable income from
people with disabilities is missed
when we don’t make content
accessible.
ACCESSIBILITY.
IN 2021.

5. MOST VIDEOS BY.
THEMSELVES AREN’T.
ACCESSIBLE..

6. TO BE.
ACCESSIBLE,.
YOUR VIDEOS.
NEED:.
TRANSCRIPTS
(FOR AUDIO):
Level A
Requirement
CLOSED
CAPTIONS:
Level A
Requirement
LIVE
CAPTIONS:
Level AA
Requirement
AUDIO
DESCRIPTION:
Level AA
Requirement

7. ACCESSIBILITY.
IS A LEGAL.
REQUIREMENT..

8. The
Accessibility
Picture
ACCESSIBILITY.
LAWS:.
CVAA Requirements
The CVAA requires captioning for streaming content
that previously appeared on television. Streamed
content should be closed captioned within 12 hours of
airing for live video and within 8 hours of airing for
near-live video.
FCC Caption Quality Requirements
The FCC provides caption quality requirements for
Accuracy, Completeness, Synchronicity, and
Placement.
ADA, Rehabilitation Act
Digital media that goes straight to streaming is
covered under the Americans with Disabilities Act
(ADA) and the Rehabilitation Act and should be
captioned.
WCAG 2.1 AA
The Web Content Accessibility Guidelines (WCAG) is
the international standard for web accessibility. 3Play
Media’s services comply with WCAG 2.1 AA
requirements for video.

9. THESE COMPANIES ALL HAVE.
SOMETHING IN COMMON:.

10. +4000 OTHER COMPANIES..

11. Over one accessibility
lawsuit is filed every hour.
Based on ADA web accessibility cases so far in
2021, we're on pace for 4,195 lawsuits by the end of
the year.
INCREASE IN.
LAWSUITS.

12. “If you are a hearing person, you are welcomed into a world of
lifelong learning through access to a community offering videos
on virtually any topic imaginable, from climate change to world
history or the arts.
No captions is like no ramp for people in wheelchairs or signs
stating ‘people with disabilities are not welcome.’”
- ARLENE MAYERSON, NAD VS. HARVARD & MIT .

13. .CVAA REQS.
.FOR CLOSED.
CAPTIONING.
LIVE & NEAR LIVE
Live or near-live video (recorded within the
last 24 hours) should be closed captioned
within 12 hours of airing for live video and
within 8 hours of airing for near-live video.
PRE-RECORDED
Pre-recorded video (recorded more than 24
hours ago) that previously appeared on
television with captions should be closed
captioned when published online.
CLIPS & MONTAGES
The above requirements apply equally to
full length programming, clips, and
montages.

14. QUALITY MATTERS..

15. The
Accessibility
Picture
API WORKFLOW
Automate captioning requests via API and
platform integrations so it is part of your
production workflow. Consider progressive
delivery.
GUARANTEED TURNAROUND
Develop SLAs for each type of content (pre-
recorded, live, near-live), automate
submission by turnaround, and find a
vendor who can guarantee these deadlines.
SCALABILITY
Most organizations needing to comply with
the CVAA have a lot of video. Your solution
can’t work some of the time. It has to work
all of the time. It should also work for you as
you grow in the future.
HOW ON.
EARTH CAN.
I DO THAT?.

16. SEEING IT IN ACTION..

17. .LEGAL REQS.
FOR AUDIO.
DESCRIPTION.
CVAA RULES FOR BROADCAST
Top 4 broadcast & top 5 non-broadcast
networks must provide 87.5 hours of audio
described content per calendar quarter.
ADA
Requirements for audio description are
extended to streaming media; don’t be a
case of not enough compliance. While less
specific, the ADA has broader application.
FCC REPORT TO CONGRESS
The question of whether the FCC should
expand CVAA requirements for audio
description to Video-On-Demand (VOD) is
being asked.
SECTION 508 WORKING GROUP
Actively working towards bringing AD
requirements for streaming video to the
forefront.

18. HOLD UP - WHAT IS.
AUDIO DESCRIPTION?.

21. The
Accessibility
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AUTOMATION & PUBLISHING
To publish audio description at scale,
particularly digitally, automating the
workflow & publishing process is critical.
FAST TURNAROUND
Traditional audio description providers have
a long production workflow - they use voice
actors, scripting, and audio editing. This
leads to a long turnaround that doesn’t
scale.
COST
Traditional audio description providers cost
$15-70 per minute of video. To scale this
initiative, publishers require an attainable
price point.
HOW ON.
EARTH CAN.
I DO THAT?.

22. AUDIO DESCRIPTION ENFORCEMENT:.

23. GOT BACKLOG?.

24. The
Accessibility
Picture
Online Platform
Easy to order, download, and organize your
files. Project and user management is
included - always.
Automated Workflows
Integrations with Brightcove, JW, YouTube,
Facebook, Vimeo, and 20+ other video
players
Custom APIs
Access to flexible APIs, which allow you to
build custom workflows to perfectly meet
your needs.
VIDEO.
ACCESSIBILITY.
SHOULDN’T.
BE HARD.. Peace of Mind
Out of the box legal compliance, guaranteed accuracy,
guaranteed deadline compliance, technical partnership.

25. THANK YOU!.
LILY BOND
VP of Marketing
www.3playmedia.com
Email: lily@3playmedia.com
MICHAL NOWICKI
Associate Attorney
www.CommLawGroup.com
Email: mjn@commlawgroup.com