This document discusses using digital storytelling and video production to promote an organization. It provides examples of successful short videos created for Eastern Virginia Medical School. It also outlines best practices for creating videos in-house, including recruiting video talent, equipment needs, production phases, and giving guidance to videographers. The goal is to incorporate digital storytelling and video into marketing, public relations, and philanthropic communications to showcase human impact.
This document provides information about podcasting from the perspective of Jay Jones, co-founder of One Click Sports News. It defines key terms related to podcasting like audio, video, slidecasts. It discusses reasons for producing a podcast like engagement, expertise and expressing yourself. It also covers pre-production topics like finding podcasts and listening to them. Other sections cover planning considerations like topic, format and segments. Additional sections provide guidance on production, publishing, using video and concluding that hiring a professional may be best. The overall document serves as a guide to podcasting from concept to production and distribution.
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
This document outlines topics and guidance for shooting video for the web. The topics covered include why organizations should shoot video, who consumes news video, when video should be used, how video should be shot, and sources for inspiration. It provides statistics on online video consumption and discusses key factors like finding a compelling central character to illustrate a story. Interviewing tips are offered, as well as guidance on length of videos, word and image harmony in storytelling, and hosting video content. The overall message is that online video continues growing in popularity and can be an effective way to engage audiences if produced with quality storytelling principles in mind.
Join us on location as Rich Harrington walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups. You’ll learn how to produce and direct live events on Facebook. You’ll know all the benefits of Facebook Live, as well as how to schedule and promote a Facebook Live event. You’ll see technical workflows from minimal gear to multi-camera setups.
The many different ways to go live
Scheduling your Facebook Live event
Boosting an event with sponsored posts
Using Facebook Live from a phone or tablet
Using Facebook Live with a web browser and computer
Using multiple cameras with Facebook Live
Strategies for after the event
Creating engagement in online meetings using zoomBrian Pichman
By now, we've all heard of Zoom and probably have utilized some version of a virtual meeting. This presentation will focus on unlocking Zoom's true power and offering more engaging meetings, presentations, and workshops. We will be blending some of the more advanced zoom features and combining them with best practice webinar experiences. Using these methodologies, you will deliver a more meaningful Zoom call that will leave lasting impressions to all that participated.Wonder how to get YouTube's audio to play through Zoom without having to blast your speakers? What about those fancy "virtual webcams"? How do you get participants to participate more and multi-task less during meetings? This and more will be discussed and explored in this webinar.
The document discusses tools that can improve video quality when using a smartphone. It identifies five key areas for improvement: stability, light, audio, lenses, and apps. It then provides examples of accessories like tripods, external microphones, lights, lenses, and video apps that can enhance stability, audio quality, lighting, zoom capabilities, and more advanced camera controls. The takeaways are that while smartphone cameras have limitations, you can create quality videos with the right equipment, though achieving professional results may be costly and not as convenient as using a dedicated video camera.
This document provides guidance on how to market a law practice using video. It discusses why social media video is important due to the large viewership on platforms like YouTube. It then covers best practices for video production, including using storytelling techniques, developing scripts, choosing appropriate environments and lighting, using effective audio equipment, distributing videos online, and recommended affordable video production tools and software. The goal is to help lawyers effectively promote their services and expertise to new clients through video.
Charlie Meyerson and Dometi Pongo's presentation to the Society of Professional Journalists Region 5 Conference in Chicago, April 7, 2018. (The original was created in Apple Keynote and the animation is much cooler, but SlideShare won't accept that format.)
This document provides information about podcasting from the perspective of Jay Jones, co-founder of One Click Sports News. It defines key terms related to podcasting like audio, video, slidecasts. It discusses reasons for producing a podcast like engagement, expertise and expressing yourself. It also covers pre-production topics like finding podcasts and listening to them. Other sections cover planning considerations like topic, format and segments. Additional sections provide guidance on production, publishing, using video and concluding that hiring a professional may be best. The overall document serves as a guide to podcasting from concept to production and distribution.
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
This document outlines topics and guidance for shooting video for the web. The topics covered include why organizations should shoot video, who consumes news video, when video should be used, how video should be shot, and sources for inspiration. It provides statistics on online video consumption and discusses key factors like finding a compelling central character to illustrate a story. Interviewing tips are offered, as well as guidance on length of videos, word and image harmony in storytelling, and hosting video content. The overall message is that online video continues growing in popularity and can be an effective way to engage audiences if produced with quality storytelling principles in mind.
Join us on location as Rich Harrington walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups. You’ll learn how to produce and direct live events on Facebook. You’ll know all the benefits of Facebook Live, as well as how to schedule and promote a Facebook Live event. You’ll see technical workflows from minimal gear to multi-camera setups.
The many different ways to go live
Scheduling your Facebook Live event
Boosting an event with sponsored posts
Using Facebook Live from a phone or tablet
Using Facebook Live with a web browser and computer
Using multiple cameras with Facebook Live
Strategies for after the event
Creating engagement in online meetings using zoomBrian Pichman
By now, we've all heard of Zoom and probably have utilized some version of a virtual meeting. This presentation will focus on unlocking Zoom's true power and offering more engaging meetings, presentations, and workshops. We will be blending some of the more advanced zoom features and combining them with best practice webinar experiences. Using these methodologies, you will deliver a more meaningful Zoom call that will leave lasting impressions to all that participated.Wonder how to get YouTube's audio to play through Zoom without having to blast your speakers? What about those fancy "virtual webcams"? How do you get participants to participate more and multi-task less during meetings? This and more will be discussed and explored in this webinar.
The document discusses tools that can improve video quality when using a smartphone. It identifies five key areas for improvement: stability, light, audio, lenses, and apps. It then provides examples of accessories like tripods, external microphones, lights, lenses, and video apps that can enhance stability, audio quality, lighting, zoom capabilities, and more advanced camera controls. The takeaways are that while smartphone cameras have limitations, you can create quality videos with the right equipment, though achieving professional results may be costly and not as convenient as using a dedicated video camera.
This document provides guidance on how to market a law practice using video. It discusses why social media video is important due to the large viewership on platforms like YouTube. It then covers best practices for video production, including using storytelling techniques, developing scripts, choosing appropriate environments and lighting, using effective audio equipment, distributing videos online, and recommended affordable video production tools and software. The goal is to help lawyers effectively promote their services and expertise to new clients through video.
Charlie Meyerson and Dometi Pongo's presentation to the Society of Professional Journalists Region 5 Conference in Chicago, April 7, 2018. (The original was created in Apple Keynote and the animation is much cooler, but SlideShare won't accept that format.)
The document is a transcript for a video promoting Animated Media's services for creating animated explainer videos. It summarizes that Animated Media can help businesses that are struggling to connect with customers and see decreasing metrics like bounce rate and session duration. Through animated explainer videos, Animated Media claims it can engage audiences, communicate products or services, boost search engine optimization rankings, and convert more viewers into customers. The transcript encourages contacting Animated Media to start increasing profits.
Maria Modica has over 10 years of experience in customer service, office management, accounting, and software implementation and training. She was a full-time caregiver for her mother with Alzheimer's from 2008 to 2015. Prior to that, she worked as an Office Manager for a security company, where her responsibilities included accounting tasks, customer service, and event planning. She also has experience as an Applications Trainer, where she traveled nationwide to train employees on new software systems.
Publisher Use Case: A Time-Sensitive MicrositeFiona Murphy
American Psychiatric Association wanted to build an informative, smart microsite to draw new readers to trusted material on Gun Violence and Mental Illness. Worked with Atypon and Maverick to build the site and document the process and its outcomes
El documento habla sobre el comercio electrónico. Explica que el comercio electrónico consiste en la compra y venta de productos o servicios a través de medios electrónicos como Internet. También describe que originalmente se refería a transacciones electrónicas pero que ahora se refiere principalmente a la venta de bienes y servicios a través de Internet usando pagos electrónicos como tarjetas de crédito. Además, menciona algunos de los sitios de comercio electrónico más reconocidos como Amazon, eBay, Mercado Libre y OL
sửa điện nước TẠI NHÀ ở HOÀNG QUỐC VIỆT 0989376362
ĐIỆN NƯỚC BÁCH KHOA 0978 00 46 48 < Sửa tại nhà>
THỢ SỬA CHỮA ĐIỆN ĐƯỜNG ỐNG NƯỚC, SEN VÒI, MÁY BƠM
NƯỚC, LẮP ĐẶT SỬA BÌNH NÓNG LẠNH, BỒN CẦU, LẮP CÔNG TƠ ĐIỆN TẠI NHÀ Ở hoàng quốc việt
-------------------------000--------------------------------
LH:0989 37 63 62 -0904 67 78 48
= > Sửa chữa khắc phục sự cố hệ thống nước, bồn cầu, chậu rửa, sen vòi, lababo, các sự cố về rò rỉ, mất nước, thủng đường ống
=> Sửa chữa khắc phục sự cố hệ thống điện, chập cháy đường dây, mất nguồn, mất pha, tải yếu, phụ tải, lệch pha...
=> Sửa chữa bình nóng lạnh, máy bơm nước...
=> Thông tắc vệ sinh, toilet, chậu rửa, đường ống thoát nước…
=> Chuyên nhận lắp đặt sữa chữa điện dân dụng, điện nước, nội thất cho mọi gia đình, văn phòng, công ty.
=> Lắp đặt hệ thống điện theo bản vẽ công trình.
=> Xử lý các sự cố về điện: sự cố chập, cháy nổ về điện, công tắc, ổ cắm. Thay mới các bóng đèn…
=> Xử lý các sự cố về nước: chậu rửa, vòi gạt, vòi sen, xiphông, gật gù …
=> Lắp đặt sửa chữa hoặc thay thế máy giặt, máy bơm nước…
=> Khắc phục các hư hỏng thường xảy ra đối với các thiết bị nồi cơm điện, quạt điện, bàn ủi…
sửa chữa điện nước tại hoàng quốc việt 0978 00 46 48
thợ sửa bình nóng lạnh tại hoàng quốc việt 0904 677 848
ĐT VP: N2 HOÀNG QUỐC VIỆT 04.85 889045 >> 0989376362
Mapa conceptual que soluciona los siguientes interrogantes:
¿Cuál es el rol principal de un profesional en el desarrollo de proyectos basados en una excelente gestión de proyectos?
¿Qué elementos son necesarios para que pueda garantizarse un ciclo de vida de un proyecto completamente?
¿Quiénes son los principales responsables de establecer adecuadamente el ciclo de vida de un proyecto?
Zoomph CEO Ali Manouchehri weighs in on microsites and long formed story telling through projects with the Washington Redskins Gametime, Nationwide and other projects
Lights, Smartphone, Action: Telling Rotary’s Story on the Go PresentationRotary International
This document provides guidance on using smartphones to tell Rotary's story through video. It recommends downloading free video editing apps and practicing filming techniques like holding the phone horizontally. The session objectives are to examine video storytelling, sharing, and equipment. It offers tips on filming interviews, b-roll, and audio while practicing with a short filmed interview. Editing guidance in iMovie includes locking the narrative, adding b-roll, titles, and ending with Rotary branding. The document also provides examples of video content and ideas for sharing finished videos.
This document discusses using YouTube videos to boost local search engine results. It provides statistics on YouTube's popularity and recommends creating videos to educate and demonstrate products for retailers. It also offers a deal to produce 1-2 minute videos for $399-$599, which includes planning, shooting, editing, uploading to YouTube and search engine optimization. The goal is to get local businesses higher in Google's organic search results.
This document provides an overview of a video workshop on how to make quality videos with a smartphone. The workshop covers techniques like keeping visuals changing by shooting in shots of 3 seconds or less and avoiding camera movement. It also discusses composing shots using rules of composition and shooting a variety of angles from wide to close up shots. The workshop teaches using pattern interrupts to keep videos engaging and provides tips for better audio quality. It introduces smartphone accessories that can improve video such as tripods, microphones, and lighting tools. Participants are guided in an exercise to storyboard, shoot and edit a short video project.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Use these tools to safely share YouTube videos without worrying about inappropriate comments and other hazards. You’ll also learn how to easily shorten YouTube videos so your students watch only the portion you intend.
Attendees should be able to answer these questions after attending this session:
1. How can I safely share YouTube videos with my students?
2. What are some tools to help me get more benefit from YouTube?
3. What are some tools that make using YouTube easier?
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
Brandon Gilmore is a Client Success Manager at gShift, a company that helps brands get discovered on social media and mobile platforms. In his presentation, he discusses how YouTube works and provides tips for optimizing YouTube channels and videos. This includes recommendations for channel branding, video titles, tags, descriptions, playlists and using annotations. He shows how brands can see how their videos rank in YouTube searches and how gShift's interface allows monitoring key YouTube metrics like views, subscribers and comment activity. The presentation aims to help brands promote themselves effectively on YouTube.
The orientation covers pre-production considerations like project planning, budgeting, video length, and Kickstarter. It then discusses production topics such as camera options, audio, lighting, file formats and resolutions. Post-production and editing are also addressed, including software options, editing steps, titles, and rendering.
[
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
The document discusses best practices for creating video content for social media platforms like YouTube and Ooyala. It provides guidance on video formats, metadata, monetization settings, and measuring performance. It also reviews the team, equipment, and resources available for producing engaging video content to attract fans and clients.
The document is a transcript for a video promoting Animated Media's services for creating animated explainer videos. It summarizes that Animated Media can help businesses that are struggling to connect with customers and see decreasing metrics like bounce rate and session duration. Through animated explainer videos, Animated Media claims it can engage audiences, communicate products or services, boost search engine optimization rankings, and convert more viewers into customers. The transcript encourages contacting Animated Media to start increasing profits.
Maria Modica has over 10 years of experience in customer service, office management, accounting, and software implementation and training. She was a full-time caregiver for her mother with Alzheimer's from 2008 to 2015. Prior to that, she worked as an Office Manager for a security company, where her responsibilities included accounting tasks, customer service, and event planning. She also has experience as an Applications Trainer, where she traveled nationwide to train employees on new software systems.
Publisher Use Case: A Time-Sensitive MicrositeFiona Murphy
American Psychiatric Association wanted to build an informative, smart microsite to draw new readers to trusted material on Gun Violence and Mental Illness. Worked with Atypon and Maverick to build the site and document the process and its outcomes
El documento habla sobre el comercio electrónico. Explica que el comercio electrónico consiste en la compra y venta de productos o servicios a través de medios electrónicos como Internet. También describe que originalmente se refería a transacciones electrónicas pero que ahora se refiere principalmente a la venta de bienes y servicios a través de Internet usando pagos electrónicos como tarjetas de crédito. Además, menciona algunos de los sitios de comercio electrónico más reconocidos como Amazon, eBay, Mercado Libre y OL
sửa điện nước TẠI NHÀ ở HOÀNG QUỐC VIỆT 0989376362
ĐIỆN NƯỚC BÁCH KHOA 0978 00 46 48 < Sửa tại nhà>
THỢ SỬA CHỮA ĐIỆN ĐƯỜNG ỐNG NƯỚC, SEN VÒI, MÁY BƠM
NƯỚC, LẮP ĐẶT SỬA BÌNH NÓNG LẠNH, BỒN CẦU, LẮP CÔNG TƠ ĐIỆN TẠI NHÀ Ở hoàng quốc việt
-------------------------000--------------------------------
LH:0989 37 63 62 -0904 67 78 48
= > Sửa chữa khắc phục sự cố hệ thống nước, bồn cầu, chậu rửa, sen vòi, lababo, các sự cố về rò rỉ, mất nước, thủng đường ống
=> Sửa chữa khắc phục sự cố hệ thống điện, chập cháy đường dây, mất nguồn, mất pha, tải yếu, phụ tải, lệch pha...
=> Sửa chữa bình nóng lạnh, máy bơm nước...
=> Thông tắc vệ sinh, toilet, chậu rửa, đường ống thoát nước…
=> Chuyên nhận lắp đặt sữa chữa điện dân dụng, điện nước, nội thất cho mọi gia đình, văn phòng, công ty.
=> Lắp đặt hệ thống điện theo bản vẽ công trình.
=> Xử lý các sự cố về điện: sự cố chập, cháy nổ về điện, công tắc, ổ cắm. Thay mới các bóng đèn…
=> Xử lý các sự cố về nước: chậu rửa, vòi gạt, vòi sen, xiphông, gật gù …
=> Lắp đặt sửa chữa hoặc thay thế máy giặt, máy bơm nước…
=> Khắc phục các hư hỏng thường xảy ra đối với các thiết bị nồi cơm điện, quạt điện, bàn ủi…
sửa chữa điện nước tại hoàng quốc việt 0978 00 46 48
thợ sửa bình nóng lạnh tại hoàng quốc việt 0904 677 848
ĐT VP: N2 HOÀNG QUỐC VIỆT 04.85 889045 >> 0989376362
Mapa conceptual que soluciona los siguientes interrogantes:
¿Cuál es el rol principal de un profesional en el desarrollo de proyectos basados en una excelente gestión de proyectos?
¿Qué elementos son necesarios para que pueda garantizarse un ciclo de vida de un proyecto completamente?
¿Quiénes son los principales responsables de establecer adecuadamente el ciclo de vida de un proyecto?
Zoomph CEO Ali Manouchehri weighs in on microsites and long formed story telling through projects with the Washington Redskins Gametime, Nationwide and other projects
Lights, Smartphone, Action: Telling Rotary’s Story on the Go PresentationRotary International
This document provides guidance on using smartphones to tell Rotary's story through video. It recommends downloading free video editing apps and practicing filming techniques like holding the phone horizontally. The session objectives are to examine video storytelling, sharing, and equipment. It offers tips on filming interviews, b-roll, and audio while practicing with a short filmed interview. Editing guidance in iMovie includes locking the narrative, adding b-roll, titles, and ending with Rotary branding. The document also provides examples of video content and ideas for sharing finished videos.
This document discusses using YouTube videos to boost local search engine results. It provides statistics on YouTube's popularity and recommends creating videos to educate and demonstrate products for retailers. It also offers a deal to produce 1-2 minute videos for $399-$599, which includes planning, shooting, editing, uploading to YouTube and search engine optimization. The goal is to get local businesses higher in Google's organic search results.
This document provides an overview of a video workshop on how to make quality videos with a smartphone. The workshop covers techniques like keeping visuals changing by shooting in shots of 3 seconds or less and avoiding camera movement. It also discusses composing shots using rules of composition and shooting a variety of angles from wide to close up shots. The workshop teaches using pattern interrupts to keep videos engaging and provides tips for better audio quality. It introduces smartphone accessories that can improve video such as tripods, microphones, and lighting tools. Participants are guided in an exercise to storyboard, shoot and edit a short video project.
This document discusses the importance and benefits of using video for marketing purposes. It notes that video can boost search engine optimization, conversion rates, and time spent on retail sites. It then provides tips for creating effective video content such as how-tos, testimonials, interviews, and brand awareness videos. It also offers advice on video production including equipment, sound, lighting, dress, shots, subjects, and editing software. Finally, it discusses strategies for sharing and monetizing video through platforms like YouTube, Facebook, and securing press coverage.
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Use these tools to safely share YouTube videos without worrying about inappropriate comments and other hazards. You’ll also learn how to easily shorten YouTube videos so your students watch only the portion you intend.
Attendees should be able to answer these questions after attending this session:
1. How can I safely share YouTube videos with my students?
2. What are some tools to help me get more benefit from YouTube?
3. What are some tools that make using YouTube easier?
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
Brandon Gilmore is a Client Success Manager at gShift, a company that helps brands get discovered on social media and mobile platforms. In his presentation, he discusses how YouTube works and provides tips for optimizing YouTube channels and videos. This includes recommendations for channel branding, video titles, tags, descriptions, playlists and using annotations. He shows how brands can see how their videos rank in YouTube searches and how gShift's interface allows monitoring key YouTube metrics like views, subscribers and comment activity. The presentation aims to help brands promote themselves effectively on YouTube.
The orientation covers pre-production considerations like project planning, budgeting, video length, and Kickstarter. It then discusses production topics such as camera options, audio, lighting, file formats and resolutions. Post-production and editing are also addressed, including software options, editing steps, titles, and rendering.
[
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
The document discusses best practices for creating video content for social media platforms like YouTube and Ooyala. It provides guidance on video formats, metadata, monetization settings, and measuring performance. It also reviews the team, equipment, and resources available for producing engaging video content to attract fans and clients.
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
There are tons of educational videos on YouTube, but it can sometimes be tricky making those resources available to students. We'll share our favorite tools to help you get more out of YouTube while also reducing the risk of off-task behavior, access to irrelevant content, and inattentive viewing.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Content Marketing Blueprint For Content Strategy, content creation, content d...
EduWeb 2015: My Story — Adventures in Digital Storytelling
1. Adventures
in
Digital
Storytelling
The
My
Story
Project
JULY 2015
Vincent
Rhodes,
PhD
Director,
Marke-ng
&
Communica-ons
Eastern
Virginia
Medical
School
rhodesva@evms.edu
•
@varhodes
Join
the
conversa-on:
#eduweb15
8. Things
to
Look/Listen
for
(James
Simpson)
• Pay
aBen:on
to
pacing
of
the
video
• Note
framing
of
images
(Rule
of
Thirds)
• No:ce
how
music
is
used
to
build
a
mood
and
how
changes
in
music
match
the
story
arc
Vimeo
Views:
745
Youtube
Views:
510
Not
posted
to
Facebook
17. Adult
consump^on
of
online
video
increasing
(2013)
Source:
pewInternet.org
(Online
Video
2013)
78%
18. Things
to
Look/Listen
for
(Tony
Arnold)
• This
is
third-‐party
endorsement
(No
EVMS
Faculty
or
staff
speak)
• Titles
advance
the
story
and
provide
support
informa:on
without
the
need
for
narra:on
• Story
is
short
but
offers
beginning,
middle
and
ending
Vimeo
Views:
589
Youtube
Views:
116
Facebook
Views:
1,704
Facebook
engagement:
301
likes,
comments
and
shares
21. Our
Cost
Calculus
$$$$$$
=
$$$$$$
=
+
$$$$$$
=
+
$$$$$$
=
+
$$$$$$
=
+
50-‐60
X
Strategic
Plan
Launch
Same
cost
as
Full-‐Time
Videographer
(full
year
of
work)
(approx.
15
min.
of
video)
22. Equipment
List
• Need
to
have
» Video
camera
+
Lens
» High-‐quality
microphone
» Tripod
» Computer
for
video
edi:ng
» Digital
file
storage
• Nice
to
have
» Light
kit
» Specialty
lenses
(can
rent
these)
23. Recrui^ng
Video
Talent
• Emphasis
on
storytelling
• Make
first
cut
by
reviewing
video
samples
» Well-‐composed
video
imagery
» Appropriate
edi:ng/pacing
» Consistent,
high-‐quality
sound
» Understanding
and
implementa:on
of
good
ligh:ng
prac:ces
• Allow
for
crea:ve
assignments
• Websites
for
finding
video
pros
(full-‐:me
&
freelance)
» www.mandy.com
» www.Crea:veCow.com
jobs.crea:vecow.net
» www.Produc:onHub.com
24. 3
Phases
• Rough
Cut
» Generally
no
graphics,
liBle
audio
mixing
• Fine
Cut
1
&
2
» Change
requests
» Group
these
to
minimize
costs
• Final
Cut
» Revisions
made
» Sweetening
(audio
mixing
&
color
correc-ons)
Note:
Timeline
for
produc-on
of
a
2-‐3
minute
video
is
about
3-‐4
weeks
(not
including
shoo-ng
interviews).
25. Giving
Your
Videographer
• Main
fact,
concept
or
message
• Audience
for
video
• Who
to
highlight
• Length
of
video
• Style
of
video
• How
this
will
be
used
• Plajorm
for
use
Some
Guidance
26. If
a
picture
is
worth
a
thousand
words,
imagine
the
impact
of
24
frames
per
second
for
60
seconds
Why
Incorporate
Video?
27. Things
to
Look/Listen
for
(Rona
Brown)
• No:ce
her
facial
expressions
and
vocal
tone/inflec:on
• No:ce
the
fast
cuts
and
sound
effects
(leather
jacket
segment)
• Get
off
campus
or
out
of
the
house
when
possible
for
B-‐roll
(motorcycle
segment)
Vimeo
Views:
373
Youtube
Views:
324
Facebook
Views:
303
Facebook
engagement:
17
likes,
comments
and
shares
30. Things
to
Look/Listen
for
(Molly
Smith)
• Providing
opportunity
for
alum
to
discuss
importance
of
giving
back
• No:ce
use
of
B-‐roll
from
a
variety
of
other
stories
or
video
shoots
• Pay
aBen:on
to
the
fast
pacing
of
the
B-‐roll
cover
shots
Vimeo
Views:
23
Youtube
Views:
129
Not
posted
to
Facebook
33. Other
considera^ons
• Resolu:on
for
logos
&
images
» HD
requires
high
DPI
• Online
streaming
• Video
file
format
» .mov
for
Mac
» .wmv
for
PC
• Aspect
ra:o
» High
defini:on
(16:9)
» Standard
defi:nion
(4:3)
42. More
than
half
of
online
adults
watch
comedy/humor
and
how-‐to
videos
online
The
%
of
online
adults
who
watch
each
type
of
video,
by
year
Source:
2013
figure
is
from
Pew
Research
Center’s
Internet
&
American
Life
Project
Omnibus
Survey,
July
25-‐28,
2013.
All
other
figures
are
from
Pew
Internet
Tracking
Surveys.
2007 2009 2013
44. • More
than
1
billion
unique
users
visit
YouTube
each
month
• Over
6
billion
hours
of
video
are
watched
each
month
on
YouTube
—
that's
almost
an
hour
for
every
person
on
Earth
• 100
hours
of
video
are
uploaded
to
YouTube
every
minute
• 80%
of
YouTube
traffic
comes
from
outside
the
US
• According
to
Nielsen,
YouTube
reaches
more
US
adults
ages
18-‐34
than
any
cable
network
Source:
hEp://www.youtube.com/yt/press/sta-s-cs.html
45. • Microformat
video
is
gaining
popularity
• Consider
how
to
use
the
format
to
your
benefit
• Instagram:
15
seconds
(looping)
• Vine:
6
seconds
(looping)
• Range
of
analy:cs
tools
• Used
oqen
as
a
search
engine
• New
video
auto-‐play
func:on
• Video
a
priority
for
Facebook
48. Metrics
to
Consider
• Watch
:me
• Audience
reten:on
• Loads
• Plays/Views
• Loads
and
Plays
metrics
are
easy
to
collect
but
not
always
meaningful.
» Like
coun-ng
press
releases.
• Engagement
/
Conversion
rate
» Shares
» Likes
» Ra:ngs
» Channel
subscrip:on
• Difficult
to
measure
» If
I
don’t
share
does
it
mean
I
hated
it???
50. Video
Metrics
• Video
Views
» 2013:
4,575
» 2014:
23,284
» 2015:
58,792
• Video
Engagement
» Finding
more
engagement
via
Facebook
posts
than
in
other
social
media
(YouTube,
Vimeo,
etc.)
» Only
finding
a
handful
of
comments
on
microsite
51. Conclusions
(Microsite)
• Microsite
was
a
decent
choice
at
the
:me
• Has
not
performed
as
well
as
we
hoped
over
the
long
term
» Less
engagement
than
hoped
• Few
comments
or
likes
• Only
one
story
submiBed
» Few
click-‐throughs
to
addi:onal
informa:on
• Doctor/prac:ce
informa:on
• Addi:onal
videos
of
procedure
informa:on
• Currently
re-‐evalua:ng
con:nued
use
of
microsite
52. Conclusions
(Digital
Storytelling)
• Digital
storytelling/online
video
is
an
IMPORTANT
TOOL
for
our
efforts
• Facebook
has
breathed
new
life
into
exis:ng
videos
and
increased
engagement
with
content
• Videos
have
garnered
significant
views
• Used
in
a
variety
of
channels
» Speeches/Town
Hall
Mee:ngs
» Bonus
online
content
for
magazine
» Main
website
53. Things
to
Look/Listen
for
(The
Thompsons)
• Pay
aBen:on
to
the
music
as
a
mood
builder
• No:ce
the
use
of
extreme
close-‐
up
shots
(covering
for
lack
of
historical
footage)
• No:ce
the
verbal
silences
Vimeo
Views:
1,682
Youtube
Views:
1,984
Not
posted
to
Facebook
55. QUESTIONS?
Join
the
conversa-on:
#eduweb15
Speaker
survey:
www.eduwebspeakersurvey.com
(mobile,
tablet
or
laptop)
56. Vincent
Rhodes,
PhD
Director,
Marke-ng
&
Communica-ons
Eastern
Virginia
Medical
School
rhodesva@evms.edu
•
@varhodes
Adventures
in
Digital
Storytelling
The
My
Story
Project
JULY 2015
Join
the
conversa-on:
#eduweb15
Speaker
survey:
www.eduwebspeakersurvey.com
(mobile,
tablet
or
laptop)