This document provides information for brands on creating video content. It discusses pitching to brands, necessary basic equipment including cameras and audio equipment, planning a video shoot with an outline and sequencing, editing software options and hosting sites, building a video portfolio, and measuring success. The key takeaways are how to pitch effectively to brands, the basic affordable equipment needed, and tips for creating and hosting videos.

1. CREATING VIDEO
CONTENT FOR BRANDS
Katie Jasiewicz
www.KatiesCucina.com
@KatiesCucina
www.SewWoodsy.com
@SewWoodsy

2. Brands I’ve Worked With

3. Who Creates Video?
• Questions on video
• Why video is important for brands
• Top 3 Takeaways From This Session
1. Pitching to Brands
2. Basic Equipment
3. Creating & Hosting Videos

4. Perfect Pitch
• Pitching to Companies
• Have you worked with them before?
• What value will you bring to their brand?
• Have a plan to present.
• Companies Approach YOU
• Is this the right fit?
• What are they requiring of you?
• What will they provide?
• Compensation vs. Free?

5. Basic (Inexpensive) Equipment
• Camera
• Tripod
• Audio
• Lights

6. Maximize Your Time
• Outline video shoot
• Specific talking points
• Sequence of filming
• A roll vs. B roll
Image found on: http://acomp.stanford.edu/tutorials/storyboarding

7. Editing & Hosting Video
• Editing Programs
• iMovie
• Adobe Premiere
• Adobe Final Cut
• Magix
• Royalty Free Music
• SoundCloud
• Jewelbeat.com
• Premiumbeat.com
• Hosting Sites
• YouTube
• Vimeo
• Metacafe
• Viddler
• Facebook
• Instagram
• Vine

8. Building A Video Portfolio

9. Measuring Success

10. Questions