This document discusses tips for optimizing website performance. It recommends identifying key issues through testing, prioritizing fixes, optimizing images and video, using smart coding techniques, and designing for mobile. Specific tips include minifying files, limiting plugins, and using responsive design, accelerated mobile pages, or progressive web apps. The document stresses the importance of performance to both users and search engines like Google.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
10 Things You Can Do to Speed Up Your Web App TodayChris Love
Web Performance is a serious issues these days. 80% of web performance issues are in the client. Many developers either do not realize what they are leaving on the table and how that affects the success of their application. These are 10 things any web developer can do in about 30-60 minutes to drastically increase page load times and thus increase the application's profitability.
Velocity NY 2013 - From Slow to Fast: Improving Performance on Intuit Website...Jay Hung
Convincing an organization that performance matters and is worth investing in is often a tough thing to sell. This was no different at Intuit, who operated many sites built in the pre “web standards” era. Then, one day, one test changed everything – an A/B comparison successfully demonstrated that faster page loads increased conversion and SEO. And the conversation quickly changed from “Not interested” to “How quickly can you make the rest of our pages faster?”
A performance team was formed, and optimization began across multiple properties in a phased approach with each release delivering incremental performance gains. As we iterated through the core performance principles, the team introduced additional techniques that led us to exceed our original performance goals. Techniques such as lazyloading, prefetching, smarter image optimization/spriting, and module rewrites enabled us to successfully shave off additional time.
This session will cover the steps that we took, lessons learned including what worked well or didn’t work well, as well as the performance improvements that were realized, and their impact on business metrics. Some of the topics include:
* How we went from 15s web pages to 2s web pages
* How combining CSS/JS files and image sprites had both positive as well as negative impact
* How lazy loading of resources and JavaScript rewrites improved our page render times (including our experiments with Control.js)
* How we addressed blocking as well as high-latency third-party components
* How we solved for issues/constraints arising from shared code across multiple sites
* How we optimized for user flows spanning multiple pages with positive results
* How automated benchmarking enabled us to continuously monitor our performance health
* How we succeeded in making “performance” a common theme among developers, marketers, and stakeholders
How Not to Be Conned by Your Drupal Vendor!pixelonion
Despite the title, this presentation aims to shed some lights to both clients & vendors on how to execute acceptable Drupal projects, focusing on asking the 10 questions discussed in the slides.
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
10 things you can do to speed up your web app today stir trek editionChris Love
Why is Web Performance Optimization Important and what are some things developers can do to ensure their applications perform well and please end users?
Web Performance tuning presentation given at http://www.chippewavalleycodecamp.com/
Covers basic http flow, measuring performance, common changes to improve performance now, and several tools and techniques you can use now.
The Web Design Circle of Trust: Using Content and Design to Increase Convers...Wellspring Digital
In this presentation for the Digital Summit, we look at how design and user experience (UX) affect your search engine optimization (SEO) as well as conversions on your website.
Lets look at an example of what a performant website can look like. This discuss what concepts should we be considering when looking at website performance. Next we will go over two areas pertaining to website performance: 1) website performance tweaks that you as a web developer can directly make 2) website performance tweaks that you may have to work with your hosting provider or IT department to achieve
10 things you can do to speed up your web app today 2016Chris Love
Web Sites are to slow and this is costing businesses money. Most performance issues are easy to fix. In this session we review why web performance is important and 10 simple things you can do to make a faster user experience.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Identify the problems that matter
• Take hosting choices seriously
• Optimize images and video
• Prioritize the use of smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Let’s take a look…
5. @woodstreetweb@jonmikelbailey
Don’t Freak Out!
It might not be that bad
• Reports are just raw data
• Reports are automated
• Don’t try to fix everything
• Prioritize based on needs
• What’s the full story?
7. @woodstreetweb@jonmikelbailey
Too Much Bling?
Do you need it?
• Animation, plugins, scrolls, etc.
• Is it slowing things down?
• Does it help the user’s experience?
• Does it support the brand?
• What if it wasn’t there?
13. @woodstreetweb@jonmikelbailey
What’s Your Uptime?
A website only works when it’s accessible…
• Uptime = time server is accessible per year
• 99.5% uptime = 3.6 hours of downtime per month
• Repairs, hacks, out of memory, overloaded affect uptime
A user visits your site. It’s down. They’re thinking…
17. @woodstreetweb@jonmikelbailey
What about the cloud,man?
CDN,Content Delivery Networks:
• Host site assets in the cloud
• Faster page load speed
• Traffic spikes balanced between servers
• Block spammers, scrapers and other bad bots
• Protect your website from DDoS (denial of service) attacks
21. @woodstreetweb@jonmikelbailey
Optimizing Images
It’s easy to fix one of the most common performance issues:
• JPEGMini – Free trial or $100 for pro
• ImageOptim (Mac) – Free and open source
• Free Image Compressors
• Online Compressor.io
• WordPress Plugin like Smush
22. @woodstreetweb@jonmikelbailey
Optimizing Video
• It’s free and anyone can use it
• Harder to limit access and sharing
• Less control with ads
• Limited features available to you
• Google owns YouTube = SEO benefits
24. @woodstreetweb@jonmikelbailey
Optimizing Video
• Limitations on free accounts
• Stronger visual and content controls
• Vimeo Pro account ($199/yr) best for commercial use
• Flexibility for volume and player appearance
• Stronger privacy controls and no ad overlays on Vimeo
28. @woodstreetweb@jonmikelbailey
Embedded Video Benefits
• Files not stored on your server
• Simple to post and embed
• Optimized for all users/devices
• Streams from cloud, not a fixed server
• SEO and content marketing benefits
30. @woodstreetweb@jonmikelbailey
Smart Coding – Progressive Enhancement
• Define a baseline of functionality
• Build with semantic markup first
• Can it function without JavaScript?
• Cake icing sprinkles decorations
• HTML CSS JavaScript Other Assets
Analogy credit – Tiffany Tse
Serve only what they can handle.
31. @woodstreetweb@jonmikelbailey
Smart Coding – Limit and Minify
• Only serve assets on pages that use them
• Use secondary images for mobile or remove
• Strip out all code that is unnecessary
• Limit web services/calls like REST
• Serve minified CSS, JavaScript, etc.
Only give them what they need.
34. @woodstreetweb@jonmikelbailey
Smart Coding - Plugins
• Is it time for an audit and housecleaning?
• Do you need a plugin or can it be coded?
• Is it loading on every page? Should it?
• Are any out of date or broken?
• Is your theme or template loaded with junk?
Know what’s what in your website. Clean house!
36. @woodstreetweb@jonmikelbailey
Responsive Design
• One website for all devices
• Not a cure all, requires planning
• Layout and assets scale
• Pay attention to menus, usability
• Consider content, images for mobile
39. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Tackle the problems that matter
• Make smart hosting choices
• Serve images and video the quick way
• Insist on smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Speed kills… if it’s slow!