Technology strategy is shaped by a firm's technological capabilities and competencies, which are developed through enacting the strategy. The document outlines a framework for technology strategy with four stances: competitive strategy, value chain, resources commitment, and management. It also discusses how technological capability, competence, substance of strategy, and enactment are interrelated in developing and implementing an effective technology strategy.

1. Technology Strategy by Robert Burgelman Richard Rosenbloom Presented by: Hamid Mazloomi

2. A capability-based organizational learning framework of technology strategy Technological capability Technology Strategy Enactment

3. Technology strategy Technology strategy is a function of quantity and quality of technological capabilities and competences. Experience obtained from enacting technology strategy feeds back to technological capability and technology strategy

4. Tech. capability and competence Technological capability and competence are complementary concepts, and Value chain of Porter provides a useful tool for examining their interrelationships. Competence (Prahalad & Hamel) Capability (Stalk et al.)

5. Substance of Technology Strategy Competitive strategy stance Value chain stance Resources commitment stance Management stance

6. Competitive strategy stance Technology choice Targeted technologies (Targeted technologies development may range from minor improvement to employment of emerging technologies in a first new product in new market ) Technology leadership (pioneering role in the development of a technology vs. monitoring role) Technology entry timing (appropriability regimes and control over complementary assets) Technology licensing (marketing of technologies)

7. Value Chain Stance Scope of technology strategy Scope of TS is the set of technological capabilities that the firm decides to develop internally. Developing and enriching technological competences Avoiding from the threats of new entrants (if all other four forces be equal)

8. Resources commitment Stance Depth of technology strategy Depth of TS is firm prowess within the various core technologies. Depth of TS can be expressed in terms of the number of technological options that the firm has available Depth of technology is likely to be correlated with the firms capacity to anticipate technological developments in particular areas early on.

9. Management Stance Organizational Fit Firms that can organize themselves to meet the organizational requirements flowing from their competitive, value chain and resource commitment stances are more likely to have an effective technology strategy

10. Technology strategy implementation Technology sourcing (Internal or External) Product and process development Technical support

11. Substance and enactment in technology strategy making Management Resources comtnt. Value chain competitive Tech support process product Internal External substance Enactment( mode of experience)

12. Discussion