Strategy Concepts John A. Hengeveld
Agenda for Today Term Project Discussion (0:40) How Functions impact competition Strategy Concepts – Grant Chapter 5 (1:30) HE Butt Case (1:00+)
Term Project Emerging Technology Briefing 20 minute powerpoint presentation Written report I am about to provide you with a list of “EMERGING TECHNOLOGIES that will change the world”  Each team gets one and provides an analysis (the result of research) Describe the technology and its value proposition application and impact within the context of an actual industry Look at candidate strategies for firms engaged in developing this technology. Potential limitations and contingencies that may affect the innovation’s applicability, now and in the future. Here you will be interested in the maturity of the technology, its long-run practicality, possible limits on its scope of application, and negative side-effects (and who, specifically, may suffer from these).
Term Project - cont Presentation. Your class presentation should be supported by a small number of professional quality visuals, rendered in Powerpoint. Visuals might include outlines, diagrams, and/or text; taken together they should summarize the important issues surrounding the topic. Keep in mind the basic factors that make for a good set of visuals:  Provide slides that will help the audience to visualize the overall structure of the presentation.  You should have "something to show" for each major point you make verbally. That is, you shouldn’t find yourself yakking at length about some concept without a corresponding visual element for the audience to consider.  Don’t put too much on any one slide. Minimize clutter, in order to support efficient scanning by the audience during your presentation.  Every element should be big enough to see from the back of the room. This is obvious, yes, but commonly overlooked.  Think carefully about what kind of written support you want in front of you, as you present.
Term Project – written report The written report should present in written form the same information you offered in your class presentation. Strive for a professional looking report. The written report should also provide additional details on the topic that you encountered during your research but did not have time to cover during your brief presentation.  Such details might include: additional information on how the technology works; more insight into secondary or unintended consequences; issues and challenges in implementing the technology; more examples of its business use, and definitions for key terms.  The written report must include a complete bibliography giving all references used in preparing your report. Include full URLs for Web-based materials.
Topics:  Automatic Speech Translation Spam Blocking Streaming Media Piezo Fuel Injection Digital Rights Management Stem Cell Applications Genomics RF Identification
Value Chain of the Firm Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Service Materials handling delivery Primary Activities Support Activities Mfg. & assembly Order processing Shipping Product Pricing Promotion Place Customer service Repair
The Value System The model can be extended by linking many value chains into a  value system . Much of the advantage of supply chain management comes from understanding how information is used within each value chain of the system. This can lead to the formation of entire new businesses designed to change the information component of value-added activities.
Supplier’s value chain Firm’s value chain Channel’s value chains Buyer’s  value chains The value system: interconnecting  Relationships between organizations

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  • 2.
    Agenda for TodayTerm Project Discussion (0:40) How Functions impact competition Strategy Concepts – Grant Chapter 5 (1:30) HE Butt Case (1:00+)
  • 3.
    Term Project EmergingTechnology Briefing 20 minute powerpoint presentation Written report I am about to provide you with a list of “EMERGING TECHNOLOGIES that will change the world” Each team gets one and provides an analysis (the result of research) Describe the technology and its value proposition application and impact within the context of an actual industry Look at candidate strategies for firms engaged in developing this technology. Potential limitations and contingencies that may affect the innovation’s applicability, now and in the future. Here you will be interested in the maturity of the technology, its long-run practicality, possible limits on its scope of application, and negative side-effects (and who, specifically, may suffer from these).
  • 4.
    Term Project -cont Presentation. Your class presentation should be supported by a small number of professional quality visuals, rendered in Powerpoint. Visuals might include outlines, diagrams, and/or text; taken together they should summarize the important issues surrounding the topic. Keep in mind the basic factors that make for a good set of visuals: Provide slides that will help the audience to visualize the overall structure of the presentation. You should have "something to show" for each major point you make verbally. That is, you shouldn’t find yourself yakking at length about some concept without a corresponding visual element for the audience to consider. Don’t put too much on any one slide. Minimize clutter, in order to support efficient scanning by the audience during your presentation. Every element should be big enough to see from the back of the room. This is obvious, yes, but commonly overlooked. Think carefully about what kind of written support you want in front of you, as you present.
  • 5.
    Term Project –written report The written report should present in written form the same information you offered in your class presentation. Strive for a professional looking report. The written report should also provide additional details on the topic that you encountered during your research but did not have time to cover during your brief presentation. Such details might include: additional information on how the technology works; more insight into secondary or unintended consequences; issues and challenges in implementing the technology; more examples of its business use, and definitions for key terms. The written report must include a complete bibliography giving all references used in preparing your report. Include full URLs for Web-based materials.
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    Topics: AutomaticSpeech Translation Spam Blocking Streaming Media Piezo Fuel Injection Digital Rights Management Stem Cell Applications Genomics RF Identification
  • 7.
    Value Chain ofthe Firm Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Service Materials handling delivery Primary Activities Support Activities Mfg. & assembly Order processing Shipping Product Pricing Promotion Place Customer service Repair
  • 8.
    The Value SystemThe model can be extended by linking many value chains into a value system . Much of the advantage of supply chain management comes from understanding how information is used within each value chain of the system. This can lead to the formation of entire new businesses designed to change the information component of value-added activities.
  • 9.
    Supplier’s value chainFirm’s value chain Channel’s value chains Buyer’s value chains The value system: interconnecting Relationships between organizations