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The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities.
The title sponsor of IPL is Vivo Electronics, thus the league is officially known as the Vivo Indian Premier League.
The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues.
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
The brand value of IPL was estimated to be US$3.2 billion in 2014. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of Indian economy.
Until 2014, the top three teams in the tournament qualified for the Champions League Twenty20. However, the Champions League Twenty20 tournament was discontinued in 2015 and has been defunct since.
Commonwealth games 2010 was held in India. The event that was supposed to be the pride of the nation, became the shame for the country. The event and was marked by the scam, bad management and various other controversies.
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities.
The title sponsor of IPL is Vivo Electronics, thus the league is officially known as the Vivo Indian Premier League.
The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues.
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
The brand value of IPL was estimated to be US$3.2 billion in 2014. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of Indian economy.
Until 2014, the top three teams in the tournament qualified for the Champions League Twenty20. However, the Champions League Twenty20 tournament was discontinued in 2015 and has been defunct since.
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1. Board of Control for Cricket in
India as an organization depicts
a distinct organizational
behavior pattern.
Identify and Explain.
Section-B
Group 5
3. INTRODUCTION
The Board of Control for Cricket in
India (BCCI), headquartered at Mumbai, India,
is the national governing body for all cricket in
India.
The board was formed in December 1928 as
BCCI replaced Calcutta Cricket Club. It is a
member of the International Cricket
Council (ICC) & has the authority to select
players, umpires and officials to participate in
international events and exercises total control
over them.
4. BRIEF HISTORY
In 1912, an all-India cricket team visited England for
the first time, sponsored and captained by
the Maharaja of Patiala, and featured the best
cricketers of the time from India. In 1926, two
representatives of the Calcutta Cricket Club traveled
to London to attend a couple of meetings of
the Imperial Cricket Conference, the predecessor to
the current International Cricket Council. Although
technically not an official representative of Indian
cricket, it was allowed to attend by Lord Harris,
chairman of the conference. The outcome of the
meeting was to send a team to India, led by Arthur
Gilligan, who had captained England in The Ashes.
5. In a meeting with the Maharaja of Patiala and others,
Gilligan praised Indian cricket and promised to press
for its inclusion in the ICC if all the promoters of the
game in the land came together to establish a single
controlling body.
An assurance was given and a meeting held in Delhi on
21 November 1927, attended by delegates from all over
the country and a consensus was reached to create a
board for control of cricket in India.
Another meeting, on 10 December 1927, brought a
unanimous decision to form a "provisional" board of
control to represent cricket in India. In December 1928,
the BCCI was formed despite having onlysix
associations affiliated to it as against the earlier-
decided eight. R. E. Grant Govan was made its first
president and Anthony De Mello its first secretary.
6. BEHAVIOR IN THE ORGANIZATION
Personality and attitude:
As a member of the International Cricket Council
(ICC), it has the authority to select players, umpires
and officials to participate in international events
and exercises total control over them. Without its
recognition, no competitive cricket involving BCCI-
contracted Indian players can be hosted within or
outside the country.
7. Perception :
The question of prime importance as the role of BCCI has
never been clearly articulated. During the deposition, in
clarification to a question raised as to the exact nature of BCCI,
whether it is a regulator (defacto or dejure) or an enterprise or
a completely different body that needs defining, BCCI stated
that it is not a regulator.
BCCI further elaborated that the team which participates in
International events is representative of BCCI and not India.
Despite these assertions, BCCI both in their written and oral
submissions refer alternatively to their role either as custodian
of cricket or organizer of events depending on the role
considered appropriate for the circumstances.
For instance, in certain submissions has referred to its role in
setting the rules and regulations of the game which are
considered as regulatory activities.
8. At the outset it is to be noted that BCCI has no ‘statutory status’,
but their actions in terms of laying down the rules of the game
and team selection fall within the ambit of a regulatory role. This
status arises on account of the institutional form of BCCI and its
inter-linkages with ICC.
Another evidence of BCCI as being a de facto regulator and the
team participating in International events being Indian team and
not a representative of BCCI is found in the ICC guidelines
specifying full member criteria. expressly states the performance
of ‘national team as one of the parameters.
ICC very clearly declares that the members of ICC are the
custodian of sport of cricket. The word ‘custodian’ clearly
highlights the intent of ICC and its members to regulate/control
the sport of cricket in their respective jurisdictions.
9. Motivation :
In this broad based objective, BCCI is involved in selection of
Team India to represent India in international events, to work
for development of cricket by arranging training camps etc.
as well as organizing the game.
These activities fall under the custodian function of BCCI,
however, the aspect of ‘organization’ brings in activities
contributing to the revenues of BCCI such as grant of media
rights, sale of tickets etc.
The dependence of competitors on BCCI for sanctioning of
the events and dependence of players and consumers for
the same reason has been total. BCCI knowing this had
foreclosed the competition by openly declaring that it was not
going to sanction any other event.
10. Learning:
BCCI’s economic power is enormous as a regulator that enables
it to pick winners.
BCCI has gained tremendously from IPL format of the cricket in
financial terms.
Virtually, there is no other competitor in the market nor was
anyone allowed to emerge due to BCCI’s strategy of
monopolizing the entire market.
The policy of BCCI to keep out other competitors and to use their
position as a defacto regulatory body has prevented many
players who could have opted for the competitive league.
BCCI undermined the moral responsibility of a custodian and
defacto regulator.
11. DYNAMICS OF
ORGANIZATIONAL BEHAVIOR
LEADERSHIP
BCCI holds a monopoly, but it should be treated on a
different footing owing to the unique nature of the
market for professional sports league and the pro-
competitive effects of the existence of single
professional sports league.
This is especially true in situations like that of BCCI
where it is not acting for profit, because that means the
negative effects of monopoly, including seeking
economic rent from the activity, do not take place.
12. EMPOWERMENT AND
PARTICIPATION
The historical evolution of BCCI enabled it to attain a
monopoly status, a first-mover advantage, in the
organization of cricket events in India. But the
position that BCCI has attained today could not have
come without the support of Government of India.
BCCI has been a beneficiary on account of provision
of land for stadiums at subsidized rates, tax
exemptions in the past even if no specific earmarked
grants by govt.have been given. In substance the
‘first mover’ advantage and the implicit recognition
by govt. as the national association for cricket, have
contributed to the present status of BCCI.
13. CONFLICT WITH ICC
In recent times, the BCCI has been at odds with the ICC
on Future Tours Program. It has formed unilateral
arrangements to allow more series between India
and Australia and England.
In 2009, ICC and BCCI were in disagreement over
the WADA, "Whereabouts clause“
BCCI is currently in a cold war situation with ICC over the
use of Umpire Decision Review System (UDRS). It is
totally against the use of UDRS in ICC events. It also
influenced poor Cricket Boards like South Africa and
Zimbabwe against implementation of UDRS.
14. The BCCI has been known to use its power to influence certain ICC
decisions. These included scheduling, player suspensions and ICC
appointments. As India is by far the biggest market in terms of
international cricket revenue, the BCCI's opinions tend to gain a
large weighting within the ICC's decision making process, with other
cricketing nations unwilling to oppose due the potential loss of
financial benefits associated with Indian cricket.
After the controversial 2007/08 Sydney test between Australia and
India, the BCCI suggested to the ICC to withdraw controversial
umpire Steve Bucknor for the rest of the tour, replacing him with
New Zealand umpire Billy Bowden.
Additionally, an immediate three-match ban imposed on Harbhajan
Singh for alleged racial abuse was suspended and later lifted after
the charges were proven to be false in an ICC disciplinary hearing.
The hearing was initiated only after the BCCI threatened to withdraw
the Indian team from the tour unless the ban was lifted. The BCCI
was accused by other cricketing nations of unfairly utilizing its power
to pressure the ICC into making concessions for them, whilst the
ICC in turn was accused of being 'spine-less'.
16. The new draft of the sports bill, presented to
sports ministry, makes it mandatory for all
sports federations to comply with chapter IV
(unethical practices in sports) and chapter IX
(applicability of Right to Information Act) of the
bill.
The Indian cricket board (BCCI), which has
expressed its reservations against RTI, may
well find itself flouting the clause.
17. DECISION MAKING IN BCCI
Decision making process -a truly democratic
way. Specified decisions are taken at
special/annual general meetings.
Various administrative/other decisions are
taken at working committee meetings.
Various aspects of administration is
deliberated and recommended by various
committees under the overall
superintendence of the president.
18. ORGANISATIONAL
CULTURE
“A set of basic assumption that a given group has
invented , discovered or developed in learning to
cope with its problems’’.
“ a set of customs and typical patterns of ways of
doing things . The force , pervasiveness, and
nature of such model , beliefs , and values vary
considerably from organisation to organisation.
19. Organizational culture at BCCI
ETHICAL VALUES OF BCCI
Players are obliged to report to team managers of
any approach made by bookmakers, or the
knowledge of any such approach made to any
other player.
Failure to make such reports is a punishable
offence.
If a player is found guilty of accepting money from
a bookmaker, penalty including suspension will be
imposed.
All the players are appraised that betting and
match-fixing are strictly prohibited.
20. BCCI WAY AND VALUES
BCCI's strategic planning process has recognised
the importance of of protecting the values that have
been instilled in cricket over many years.
BCCI is stringent in its approach towards identifying
and eliminating unfair practices and protecting the
cultural diversity of cricketers in India.
Ensure that the game is played according to the laws
and spirit of the game.
BCCI promotes respect, mutuality and honour
amongst players, umpires and others.
BCCI has blended cricket using commercial
support to boost the popularity of the game.
21. FUTURE GOALS
To ensure that India remains the top 3 team of the world in
the next 5 years.
To prepare a team capable of winning world cup 2002. To
make nationals level tournaments more potent, attractive
and competitive.
To enhance the quality of physical and mental fitness of the
players.
To reinforce the role of clubs/district associations to help in
maximizing the success of state and India Teams.
To create excellent infrastructure for the game in India.
To attain Excellency in Coaching.
To enhance the quality of umpiring.
To formulate guidelines to be followed by state Associations
to attain BCCI’s vision.
To defend and promote the spirit of cricket.