The Technology Acceptance Model (TAM) is an information systems theory that models how and why users accept and use new technologies. TAM was developed by Fred Davis in 1989 and suggests that two key factors, perceived usefulness and perceived ease of use, influence users' decisions about how and when they will use new technologies. TAM was informed by prior theories like the Theory of Reasoned Action and the Theory of Planned Behavior.

1. TECHNOLOGY ACCEPTANCE MODEL
Prepared by:
Diane Marie Q. Serino

3. is an information systems theory that
models how users come to accept and
use a technology.
TECHNOLOGY ACCEPTANCE
MODEL (TAM)
Davis et.al (1989)

4. 2 key factors influence
their behaviour
 Perceived Usefulness (PU)
 Perceived ease of use (PEOU)

5. A bit of history...
 Theory of Reasoned Action (TRA)
 Theory of Planned Behaviour (TPB)

6. TECHNOLOGY ACCEPTANCE
MODEL (TAM)
Davis et.al (1989)

7. THANK YOUTHANK YOU
THE ENDTHE END

8. References:
 https://en.wikipedia.org/wiki/Technology_acceptance_model.R
(August 30, 2015)
 http://www.slideshare.net/DamianGordon1/technology-accepta
(August 30, 2015)
 http://www.slideshare.net/krissyk/theory-of-planned-
behavior?next_slideshow=1.Retrieved(September 1,
2015)
 http://mail.tku.edu.tw/myday/teaching/1001/SMM/S/1001
SMM_T1_Paper_Report_20111007_TAM.ppt.Retrieved(
September 1, 2015)
 http://www1.aucegypt.edu/faculty/sherifkamel/Selected
%20Topics%20in%20Management%20of
%20Information%20Systems/Presentations/Technology
%20Acceptance%20Model.ppt.Retrieved(September 1,
2015)