The document emphasizes the importance of mobile-friendly sites for higher search rankings and outlines strategies to improve loading speeds, like optimizing images and upgrading hosting. It highlights the need for unique content and proper site architecture, alongside avoiding practices that harm user experience, such as pop-ups and duplicate content. Additionally, it stresses the role of technical SEO in ensuring site accessibility and compliance with search engine guidelines.

2. MOBILE EMPHASIS
Mobile friendly sites will rank higher in
search results.
MAKE SURE YOUR SITE
Is mobile responsive for optimum
usability.
MOBILE FRIENDLINESS

3. GOOGLE FAVORS FAST SITES
First announced in 2010.
IMPROVE YOUR LOAD SPEEDS
Eliminate coding inefficiencies that
drag down your loading speed.
OPTIMIZE YOUR IMAGES
Resize and compress all images to reduce
page load time.
UPGRADE YOUR HOSTING PLAN
Especially for resource-intensive
websites.
FAST LOADING SPEED

4. NO MULTIPLE VERSIONS
Redirect alternate versions to one site.
i.e., http:// - https:// - www - non-www
SINGLE SITE VERSION

5. STARTING IN 2014
Google uses HTTPS as a ranking signal.
Purchase and install an SSL certificate
from your host.
SSL CERTIFICATE
Not doing so risks losing visitors due to
browser security warnings.

6. Intrusive Interstitial
Ads & Call-to-Actions
Google started taking action
on pop-ups that cover the main
content and degrades the user
experience.
FROM JANUARY 2017,
Duplicate Content
Ensure content, meta tags and
meta descriptions are all
unique. .
CHECK ON-PAGE SEO
Broken Links
Conduct a site audit to crawl
your website for broken links.
HURT USER EXPERIENCE
WHAT TO
AVOID

7. Cloaking
by hiding links, text or spammy
content.
DON’T TRY TO CHEAT GOOGLE
Hacked content
the site is clean & secure from
hacks and breaches.
.
MAKE SURE

8. SITE ARCHITECTURE
Home Page
Category Pages
Subcategory Pages
Detail Pages
A A Use Canonical tag or 301 redirect to solve
duplicate page problem
Create a custom 404 error page to tell
Google that a page is nonexistent

9. architecture allows Google
to crawl your sites easily
A WELL PLANNED
Take at most 3-4
clicks to get to any
part of the website
Submit your
sitemap to Google
Search Console
Adopt user-friendly,
concise & meaningful
URLs

10. TOOLS
Submit sitemap, set
localization and check
technical errors here: a must
have.

11. TOOLS
Find out how your site is
loading and what to do to
increase the speed.

12. TOOLS
Perform a technical audit
using this tool and find out
what to improve.

13. There’s absolutely nothing to worry about.
It involves everything that is done on your website
apart from the content and link building.
Is the term ‘technical’ making you somewhat uneasy?
It takes into consideration a number of things, namely loading speed, mobile-
friendliness, versions of site, and uniqueness of content, amongst others.
If some of these aspects are not taken care of, there is even a high possibility
that you will be penalized by the search engines.

14. Importance of Technical SEO
Content from GrowMap.com
Blog post and Infographic by
Ted Chong, Digital Marketing Director,
Ice Cube Marketing
SOURCE
Custom video by Julie Weishaar,
NewHorizons123.com