Techbiz Webinar Session Delivered by Seye Olurotimi

1. Scaling Your
Startup:
Strategies and
Tactics for
Growth
May 2023

2. About The Facilitator
❑Founder, MSME Africa
❑Lead Consultant, CedarTribe
❑Winner, Entrepreneur Africa Award for
Media Innovation 2021
❑International Partner, World Business
Angel Investment Forum ( WBAF)
❑Fellow, Institute of Brand Management,
Nigeria
❑Startup Coach, Mentor & Consultant

3. “
“Startups don't fail because they lack a product; they fail
because they lack customers and a profitable business
model.
- STEVE BLANK - PROFESSOR & INVESTOR

4. What to know about Startups
▪ A startup is a newly established business or company that is typically characterized by its
innovative and entrepreneurial nature.
▪ It is often founded by one or more individuals who aim to develop and deliver a unique
product, service, or technology to the market.
▪ Startups usually operate in fast-paced and dynamic environments, seeking to disrupt
existing industries or create entirely new ones.

5. Innovation
Characteristics of Startups
5
Scalability Limited Resources
Risk and Uncertainty Entrepreneurial Culture Disruption and Market Impact

6. Key Stages in the Life of a Startup
Ideation : Find the problem and a solution
MVP: a product used to satisfy customer needs and demands prior to developing an advanced featured product
Product Market Fit: testing, receiving feedback, improving your product and testing again
Scaling: growing revenue exponentially without spending a lot on acquiring more resources
Sustainability

7. Growing & Scaling…
Do they mean the same
thing?

8. Growing vs Scaling

9. 9
What is scaling?

10. Launch - Growth- Scale

11. What to know
❑Building a successful company isn't just about growth – it's about scale.
❑Growth means adding resources at the same rate that you're adding revenue
❑Scale is about adding revenue at a rapid rate while adding resources at an
incremental rate
❑Scaling a business means setting the stage to enable and support growth in
your company.
❑It means having the ability to grow without being hampered.
❑It requires planning, some funding and the right systems, staff, processes,
technology and partners.

12. Case Studies

13. A scale-up is not a start-up
99.6% of ventures stall out or die. To
grow from start-up team of about 15
employees towards a scale-up company of
more than 100 employees, a company
needs to transform itself:
● From team to company
● From founder to CEO
● From first to recurring revenues
● From projects to processes
● From first product to innovation
pipeline
Source: ScaleUpNation

14. There is no simple formula
Volatile, Uncertain,
complex world - a lot is out
of your control
Entrepreneurship is about
risk taking and good
fortune
Success is path dependent
Growth is interconnected,
organic and symbiotic
Source: ScaleUpNation

15. Growth Strategies
Market Penetration: Sell more to existing
customers or target new segments with
existing products
Market Development: Sell existing
product into new market or enter new
markets abroad
Product Development: Create a new
product
Diversification: Go into an entirely new
business/BU

16. ‹#›
Innovation is the engine for growth
EMPOWERED
TEAMS
SCALABLE
PLATFORMS
DELIGHTING
CUSTOMERS
DYNAMIC
FOCUS

17. Engage in the next
Round of funding
Tactics for Scaling
17
Invest in technology
Deploy a new marketing
strategy or expand
marketing channels
Launch an associated
product and service
Hire experts and expand
your team
Get external help: Mentors,
Coaches, Consultants, others

18. `
THANK
YOU!