This document discusses leveraging technology and creativity to develop a thriving creative economy in Lagos, Nigeria. It notes that the combination of creativity and technology can propel Lagos to new heights of prosperity, innovation, and cultural richness. The creative economy in Lagos is thriving in sectors like music, film, fashion, design, and art, enabled by technology. Africa's subscription video on demand market is expected to almost triple by 2027, and Nigeria has welcomed major streaming companies in recent years. Music streaming forms a key part of Lagos's digital creative economy, with residents achieving global recognition. The document outlines nine pillars needed to create a thriving creative economy and examines infrastructure requirements like those in Cannes, France to support the creative

1. Monetizing The
Ope Filani
December, 2023
Creative Economy
Leveraging Technology

2. The combination of creativity and
technology presents a vision of a
Digital Lagos that can propel this
metropolis to new heights of
prosperity, innovation, and cultural
richness.
By nurturing a creative economy,
Lagos can leverage its unique
strengths and become a hub for
creative talent, innovation, and
cultural exchange.
Music Film Design Technology Culture
This transformation will stimulate
economic growth, foster job
creation, and nurture an
environment where innovation
thrives
The Lagos Creative Economy is thriving across multiple sectors, from Music, Film/Movies, Fashion
and Design, Art and Architecture enabled by Technology

3. 2%
13%
16% 16%
30% 31%
40%
SSA Eastern
Europe
MENA North
America
LatAm Asia-Pacific Western
Europe
SVOD Penetration (% of all HHs)
African SVOD Subscriptions (Millions)
Africa's Subscription on Demand (SVOD) Market is expected to almost Triple by 2027.
Nigeria has Welcomed the Biggest Streaming companies in the last 3 Years
4.9
13.6
2.8x
2021 2027
Source: Digital TV research 2022

4. Music Streaming forms a key Success component of Lagos’s Digital Creative economy, with
numerous residents achieving global recognition in music through streaming platforms
Combined – Over 20.5 Billion Streams
Source - https://kworb.net/spotify/artist

5. The combination of Creativity and Technology presents a vision of a Digital Lagos that can propel
this metropolis to new heights of Prosperity, Innovation, and Cultural richness
Leverage its unique
strengths and become a
hub for Creative talent,
Innovation, and Cultural
exchange.
Stimulate Economic
Growth, foster Job
Creation, and nurture an
environment where
Innovation thrives.
This marriage of Creativity
and Technology is not a
choice; it's an imperative
in a world that is
increasingly digital.
In the union of the
Creative Economy and the
digital age, we encounter
both challenges and
opportunities.
It offers Global Reach
however with this reach
also comes Global
competition

6. In a Global Digitally competitive world “ Lagos is competing with many other African Global cities. A
digital world makes Information critical to how a city is perceived. -
Lagos

7. Kigali’s first Digital impression highlights its cleanliness, vibrant markets, and modern infrastructure
its picturesque landscape and urban charm showcase a city merging nature with efficient
development, inviting exploration and admiration.
Kigali

8. Cape Town's first pages reveal a city where natural beauty, history, and cultural vibrancy converge,
inviting exploration and enchantment.
Cape Town

9. We can explore these 9 pillars in our journey to create a thriving creative economy
1
2
3
4
5
6
7
8
9
Education and Skill
Development
Supportive
Infrastructure
Cultural Diversity
and Heritage
Infrastructure and
Technology
Marketing and
Promotion
Creative Talent
and Innovation
Collaboration
and Networking
Entrepreneurship and
Business Support
Higher Quality
of Life

10. Lagos Digital Economy Must Start from The Physical
Does Lagos have the
infrastructure to
create scale for its
creative economy to
Thrive.
Case Study
Cannes – Film Festival /
Lions – Advertising and
Creative Festival

11. Cannes - key figures
France's 2nd
largest city
for trade shows after
Paris
Nice Côte d'Azur
International Airport is
situated 25 km from Cannes
via motorway
2,749 retail
outlets (source INSEE
2013)
10,781 business units (source
INSEE 2015) including 6,819
companies registered with the RCS
(source CCINCA 2016)
Thalès Alenia Space: The
leading production site in the
department, with over 2,000
employees
1 2 3 4 5
30 clubs and discos 500 restaurants and cafés
31 private beaches with their
own restaurant, 13 public
beaches and 1 municipal beach
3 casinos: Casino Croisette,
Casino 3.14 and Casino Les
Princes
Accommodation: Exceptional hospitality facilities in Europe.
Around 130 hotels and 8,000 guest rooms in hotels and
residences, including:
• 7 Five-Star hotels
• 35 Four-Star hotels
• 32 Three-Star hotels
• 25 Two-Star hotels
• 5 non-classified hotels
• 25 tourist residences and resorts

12. By leveraging digital tools, platforms, and innovative business models, creators can unlock diverse
revenue streams, connect with global audiences, and transform their passion into sustainable and
profitable ventures.
Digital Distribution of
Content Creation
E-commerce and
Online Marketplaces
Subscription&
Membership Models
Crowdfunding
Platforms
Licensing &
Collaborative Platforms
NFTs & Blockchain
Technologies
Data Monetization &
Analytics
AI Personalization
Visual Events &
Experiences
Mobile Apps &
Micro Transactions

13. Thank You