Stratup creation processus. What is a startup. Startup vs traditional company. Purpose. Idea generation. Market Research. Build a team. Business Plan canvas. Prototype. Algerian Legal Structure & Registration. Funding. Challenges. Obstacles...

1. The Start-up Journey:
What’s a Start-up for ?
Where to begin?
Starting a business is no easy task, but with the right mindset and tools, it
can be an incredibly rewarding journey.
Wafia BOUBGUIRA

2. What’s a startup for?
• Is it a trend?
• To be rich?
• Waking up at 11 ? And have a week-end of 4 days ;)
• Success criteria (society and family) ?
• Get funding (realize extravagant dreams) ?
• Satisfy an inordinate ego (I’m the king of the world)?

3. Good raisons!
• Impact. Innovation. Make a difference in the world by solving a problem or make
the world a better place. Startups can have a significant impact on society.
• To be your own boss. Flexibility. Independence and autonomy. Have the freedom
to make your own decisions and set your own hours.
• Turn a passion into a business. Have fun and be creative Do something you’re
passionate about expressing your creativity. !
• Financial Potential (make a lot of money  ) and Job creation. Startups have the
potential to be very successful and profitable.
• To learn and grow. Be exposed to a wide range of challenges and opportunities,
learn to lead.

4. What is a Start-up?
Entrepreneurship
A startup is an entrepreneurial venture
that aims to solve a problem or fill a need
in the marketplace. It's driven by a team
of founders who are passionate about the
mission of the company.
Innovation
A start-up is often rooted in an
innovative idea that has the potential to
disrupt the industry, change the game
and create a new market or address an
existing market gap.
Growth
A start-up is a high-growth company
with a potential for scaling, funded by
angel investors, venture capitalists, or
through crowdfunding.
Product/Service Development
A start-up is in the process of building
and developing its product or service with
a focus on iteration, improvement,
testing, and customer feedback.

5. Main differences between
a startup and a traditional company
Age and Stage
of Development:
Startup: Typically, startups are
newly established companies
with a focus on introducing
innovative products, services,
or business models. They are
often in the early stages of
development.
Classical Business: Classical
businesses, also known as
traditional or established
businesses, have been
operating for a longer time and
have likely passed the initial
high-risk startup phase.
Innovation and Risk:
Startup: Startups are known
for their emphasis on
innovation. They often take
higher risks in terms of
introducing new and untested
ideas to the market.
Classical Business: Established
businesses may focus more on
stability and reliability, often
being more risk-averse when it
comes to adopting new and
unproven strategies.
Business Model:
Startup: Startups may
experiment with various
business models, sometimes
pivoting or changing their
approach based on feedback
and market dynamics.
Classical Business:
Established businesses
typically have a stable and
proven business model that
has been refined over time.
Scale and Growth:
Startup: Startups aim for rapid
growth and scalability. They often
seek to capture a significant
market share quickly and may
prioritize user acquisition over
immediate profitability.
Classical Business: Established
businesses may focus on
maintaining a steady, sustainable
growth rate and may prioritize
profitability over rapid expansion.

6. Main differences between
a startup and a traditional company
Funding and Financing:
Startup: Startups often rely on
external funding, such as
venture capital, angel
investors, or crowdfunding, to
support their growth,
especially in the early stages.
Classical Business: Established
businesses may have more
diverse funding sources,
including revenue from
ongoing operations, loans, and
other financial instruments.
Corporate Culture:
Startup: Startups tend to have
a dynamic and flexible
corporate culture, often
valuing creativity, agility, and a
willingness to experiment.
Classical Business: Established
businesses may have a more
structured and formal
corporate culture, with
established processes and
hierarchies.
Speed of Decision
Making:
Startup: Startups can make
decisions quickly, as they
often have fewer layers of
management and less
bureaucracy.
Classical Business:
Established businesses may
have a more complex
decision-making process,
involving multiple layers of
management and adherence
to established protocols.
Focus on Customer
Acquisition:
Startup: Startups often prioritize
gaining an initial customer base
and focus on user acquisition to
validate their business model.
Classical Business: Established
businesses may shift their focus
toward customer retention,
loyalty, and maintaining market
share.

7. The Purpose of a Start-up
Innovation
Start-ups disrupt
existing markets and
create new ones
through innovation.
Impact
Start-ups can have a:
social, environmental,
economic, cultural,
educational or health
impact by solving global
problems.
Opportunity
Start-ups present an
opportunity for founders and
investors to create wealth
and financial independence,
as well as offer employment
and job creation.

8. Key Components of a Successful Start-up
Product Market Fit
Build a compelling product or
service that satisfies a real
customer need.
Scalability
Design a business model that
can scale rapidly as the
business grows.
Team
Assemble a talented and
diverse team of employees
and advisors who share the
company's vision.

9. Where to begin?
• Idea generation (Innovation):
 Brainstorming
 Mind-mapping
 SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse)
 Observation & Immersion
 Random Stimulus
 Reverse Thinking
 Problem reversal
 Building a Brand
 Attracting Investment
 Adapting to market trends
 Creating employment opportunities

10. Second step
• Market Research:
Surveys and Questionnaires
Interviews
Focus Groups
Observational Research
Competitor Analysis
Social Media Listening
Pilot Programs
Trend Analysis
Customer Feedback Platforms
Industry Forums and Communities
Government and Regulatory Data

11. Third step
• Build a strong Team:
 Roles and Responsibilities
 Values & Cultural Fit
 Diverse Skill Sets
 Effective Communication and Collaboration
 Professional Development
 Empowerment and Autonomy
 Crisis Management Training (leaders)

12. Fourth step
• Develop a Business Plan Canvas:
 Customer Segments
 Value Propositions
 Channels
 Customer Relationships
 Revenue Streams
 Key Resources
 Key Activities
 Key Partnerships
 Cost Structure

13. Fifth step
• Build a Prototype or Minimum Viable Product (MVP):
 Paper Prototyping
 Wireframe Prototype
 Clickable Prototype
 Functional Prototype
 Throwaway/Rapid Prototype
 Evolutionary Prototype
 Horizontal Prototype / Vertical Prototype
 Simulated Prototype
 Physical Prototype (for Products)
 Digital Prototype (for Software)

14. Sixth step
• Legal Structure and Registration:
 acquire necessary permits, licenses, and insurances
 https://startup.dz/pour-les-startups/

15. Seventh step
• Funding and Finance:
 Bootstrapping
 Friends and Family
 Incubators, Accelerators …
 Angel Investors
 Crowdfunding: 25th of October, 2023. OJ N°68 (p11)
 Venture Capital (VC): ASF
 Debt Financing
 Government Grants and Subsidies: NESDA, CNAC, FGAR, ANDPME, …
 Strategic Partnerships
 …

16. Much more steps
• Establish an Online Presence
• Launch and Marketing
• Measure and Iterate
• Scale and Growth
• …

17. Common Challenges Faced by
Start-ups
1 Uncertainty
Starting a business is risky and there's never a guarantee of success.
2 Competition
Entrepreneurs face fierce competition from existing companies and other start-ups.
3 Resource Constraints
Start-ups often have limited resources when it comes to funding, talent, and time.

18. Strategies for Overcoming Obstacles in
the Start-up Journey
1 Be Adaptable
Embrace change and pivot the business model when necessary.
2 Build a Strong Network
Create a network of mentors, advisors, peers, and investors who can provide strategic
guidance and support.
3 Focus on Customer Experience
Invest in understanding the customer and delivering a superior experience to gain a
competitive advantage.
4 Take Calculated Risks
Be prepared to take risks but do so in a calculated way, based on market research and data.

19. Conclusion
Celebrate Successes
Celebrate success and
milestones along the start-up
journey to keep the team
motivated and engaged.
Collaboration is Key
Encourage teamwork,
collaboration, and open
communication to foster a
positive and productive work
environment.
Continual Innovation
Remain agile, adaptable and
continue to innovate, always
striving to push the boundaries
and create new opportunities.