The document offers strategic insights for entrepreneurs focused on scaling their ventures, emphasizing the importance of a defined target market, a strong value proposition, and effective product optimization. It highlights the need for access to relevant skills, mentorship, and resources while underscoring the importance of time management and customer feedback. Additionally, it contrasts startups and ventures in terms of uncertainty and execution, suggesting that mentors can significantly aid in navigating these challenges.

1. SCALEUP STRATEGIES
FOR
THE
ZEN ENTREPRENEUR
DIDEM
ALTOP
ENDEAVOR
TURKEY
COFOUNDER
&
MANAGING
DIRECTOR
MARCH
15,
2017

2. SO
MUCH
ADVICE
TO
SHARE
THAT
IS
MOSTLY
COMMON
SENSE.
EASY
TO
SAY,
HARD
TO
DO…
• Focus
on
a
clearly
defined
target
market
with
legitimate
growth
potential
&
how
you
will
most
effectively
reach
them
• Focus
on
a
truly
valid
value
proposition
with
a
sustainable
competitive
edge
• Focus
on
optimizing
products/services
&
how
you
will
most
effectively
deliver
them
• Focus
on
real
customer
feedback
&
timely
data
analysis
• Focus
on
cashflow (be
stingy)
&
time
(be
generous)
management
• Focus
on
building
the
right
team,
culture
&
networks

3. CAN
ANYONE
LAUNCH
A
STARTUP?
WHAT
ABOUT
SCALEUP A
VENTURE?
Inspiration
Relevance
Compelling
Action
It
depends.
Inspiration
alone
is
not
enough.
Both
startup
&
scaleup
candidates
must
always
work
on
intentionally
developing
their
Relevance.

4. WHAT
DOES
RELEVANCE
MEAN?
Technical
Expertise
Business
Skills
Market
Reach
&
Insight
Leader-­‐
ship
Skills
It
implies
swift
access
to
a
set
of
skills
&
expertise,
ideally
within
the
core
team.
Mentors
&
other
networks
can
help
build
&
strengthen
this
capacity.
Entrepreneurs
should
dedicate
at
least
10%
of
their
time
to
cultivating
mentor
&
network
relations.
Access
to
Capital

5. WHAT
ARE
THE
BUILDING
BLOCKS
FOR
STARTING
UP
&
SCALING
UP?
Product/Service
Idea
Business
Idea
Value
Proposition
Business
Model
Business
Plan
The
Value
Proposition
is
always
the
anchoring
critical
success
factor
regardless
of
small
business
or
high
impact
venture
profile.

6. WHAT’S
THE
BIG
DIFFERENCE
BETWEEN
VENTURE
&
BUSINESS
MANAGEMENT?
Venture:
Exploration
in
conditions
of
significant
uncertainty.
Business:
Execution
in
a
competitive
environment.
Situational
Leadership:
• Forming
(Inspirational)
• Storming
(Autocratic)
• Norming
(Mentoring)
• Performing
(Participative)
Sarah
Prevette

7. WHAT’S
THE
BIG
DEAL
ABOUT
MENTORS? What
you
know
you
don’t
know
What
you
know
but
still
need
to
learn
more
What
you
don’t
know
you
don’t
know
What
you
don't
want
to
know
but
need
to
face
With
limited
human
&
financial
resources,
a
startup
or
scaleup’s most
valuable
resource
is
time
&
most
important
attitude
is
ability
to
cope
with
reality.
Mentors
can
help
save
time,
provide
critical
reality
checks
&
so
much
more…

8. WISHING
YOU
A
REWARDING,
MINDFUL
JOURNEY…
GOOD
LUCK
&
THANK
YOU.