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The Art of Technology Lagos - Keynote by Dr Juliet Ehimuan.pdf

The document discusses the burgeoning potential of Africa's creative economy, which includes music, film, fashion, art, and digital content. It notes that the creative economy is expected to contribute $500 billion to Africa's GDP by 2030 and is contributing to social and economic development across the continent. It highlights that Nigeria is leading the growth of Africa's creative industries and that content creation and consumption on platforms like YouTube is growing yearly. Emerging technologies are also transforming the creative industries in Africa. To fully realize the potential of the creative economy, investments are needed in digital infrastructure, the creative sector, human capital, and enabling policies that promote areas like intellectual property protection and cultural exchange.

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The Burgeoning Potential of
Africa’s Creative Economy
by Dr Juliet Ehimuan
Founder, Beyond Limits Africa
Africa’s Creative Economy Holds Much Potential..
1
The African creative economy is a melting pot of
music, film, fashion, art, digital content, and more,
contributing to growth across the continent.
$500bn
Expected contribution of
creative economy to Africa’s
GDP by 2030
Promoting cultural diversity
Increasing our forex potential
Promoting entrepreneurship & innovation
..And Is Contributing to Social and Economic
Development
2
$100bn
Expected contribution of
creative economy to Nigeria’s
GDP by 2030
Most Streamed African Artists on Spotify
Nigeria is Leading the Growth of Africa’s Creative Industries
3
Content Creation and Consumption is growing YoY
4
2017 Today: Several YouTube Channels
have over 1M subscribers
45 25 14
1M+ $200m
Number of African YouTube
channels with 1K+ subscribers
Total revenue earned in 2022
by African YouTube creators
from ads, etc
In 2017 Mark Angel Comedy received a silver plaque for reaching
1M subscribers, a unique accomplishment at the time.
● Best Melodic Rap Performance (2022
Grammys) -Wait for U." with Drake and Future
● Best International Act + Best
Collaboration - Essence by Wizkid
● Top Afrobeats Song (2023 Billboard Music
Awards) - "Calm Down" ft Selena Gomez.
● Best New Int’l Artist (2023 BET Awards).
● Top Afrobeats Artist (2023 Billboard
Music Awards)
● Best Global Music Performance nominee
(2023 Grammy Awards) - "Last Last."
The Creative Economy is Putting Africa on the Global Stage
5
Bronze Award - Non-Profit Category and Silver
Award -Entertainment Category (2023 Summit
Creative Awards)
SA’s Bernice Puleng Mosala received the
Loeries Young Creatives Award -Pitcher
Awards 2023

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The Art of Technology Lagos - Keynote by Dr Juliet Ehimuan.pdf

  • 1. The Burgeoning Potential of Africa’s Creative Economy by Dr Juliet Ehimuan Founder, Beyond Limits Africa
  • 2. Africa’s Creative Economy Holds Much Potential.. 1 The African creative economy is a melting pot of music, film, fashion, art, digital content, and more, contributing to growth across the continent.
  • 3. $500bn Expected contribution of creative economy to Africa’s GDP by 2030 Promoting cultural diversity Increasing our forex potential Promoting entrepreneurship & innovation ..And Is Contributing to Social and Economic Development 2 $100bn Expected contribution of creative economy to Nigeria’s GDP by 2030
  • 4. Most Streamed African Artists on Spotify Nigeria is Leading the Growth of Africa’s Creative Industries 3
  • 5. Content Creation and Consumption is growing YoY 4 2017 Today: Several YouTube Channels have over 1M subscribers 45 25 14 1M+ $200m Number of African YouTube channels with 1K+ subscribers Total revenue earned in 2022 by African YouTube creators from ads, etc In 2017 Mark Angel Comedy received a silver plaque for reaching 1M subscribers, a unique accomplishment at the time.
  • 6. ● Best Melodic Rap Performance (2022 Grammys) -Wait for U." with Drake and Future ● Best International Act + Best Collaboration - Essence by Wizkid ● Top Afrobeats Song (2023 Billboard Music Awards) - "Calm Down" ft Selena Gomez. ● Best New Int’l Artist (2023 BET Awards). ● Top Afrobeats Artist (2023 Billboard Music Awards) ● Best Global Music Performance nominee (2023 Grammy Awards) - "Last Last." The Creative Economy is Putting Africa on the Global Stage 5 Bronze Award - Non-Profit Category and Silver Award -Entertainment Category (2023 Summit Creative Awards) SA’s Bernice Puleng Mosala received the Loeries Young Creatives Award -Pitcher Awards 2023
  • 7. There are Several Factors Driving Growth 6
  • 9. AI: To personalize music and film preferences 3D printing: To produce crafts AR/VR: For fashion shows to feature invisible models. Also to promote an immersive experience in gaming, etc To certify the originality and ownership of unique artworks Drone Tech: Impacts media production (advertising, film, TV, etc) IoT, Cloud Computing: Connectedness, storage, access to digital platforms Emerging Tech is Transforming the Creative Industries 8
  • 10. SA designer Thebe Magugu and Timberland. Burna Boy and Coldplay - "Monsters in the Sunshine" Tems and Drake - "Wait for U" -Certified Lover Boy Digital payment platforms Streaming platforms and Telcos Music channels + social media platforms Record labels and streaming platforms More Collaborations and Tech-enabled Partnerships 9 African creatives are diversifying the global creative landscape through fusion of traditional African contemporary sounds in music e.g. Afrobeats.
  • 11. ● Investment in digital infrastructure will drive sustainable growth. ● Robust connectivity and low cost smart devices will aid content creation and distribution ● Establishment of creative hubs ● Mentoring and support for emerging creatives ● Support for local businesses Broadband Infrastructure Investment in creative sector ● Creating tailored educational programs to nurture creative talent. ● Infusing digital literacy training into primary and secondary curriculum ● More collaborative events - ● Local platform development Investment in human capital Access to finance, global markets Enabling Policies - Intellectual property protection, promotion of cultural exchange, online PR, financing Accelerating this Growth -What is required? 10
  • 12. Looking Forward… 11 “There is a new dawn on the African horizon. I know this as a matter of fact that this new beginning is not a mirage. It portends a rebirth of Africa that can and must occur. It imposes an obligation on all of us to work together as midwives of Africa’s renaissance.” —Thabo Mbeki