This document discusses challenges faced by small and medium enterprises (SMEs) in India and proposes a solution. It notes that SMEs account for over 50% of manufacturing output, investment, and employment but have high mortality rates, with only 4% surviving beyond 10 years. This results in a waste of resources and reduced overall economic productivity. The document proposes that the consulting firm Yagna can help SMEs overcome challenges like lack of focus, inadequate management skills, and constant "fire-fighting" through their approach of identifying key areas for improvement, designing and implementing changes, and building sustainable initiatives over 90 days. This would help move SMEs and the Indian economy from third world to first world status.

1. Moving the
Indian economy
from
Third World
to First!

2. Is it Possible?
To be not required to multi-task
▪ Eliminate “CURRENT” Fire Fighting to protect the present business
AND
▪ Secure the Future revenues

3. A known fact!
▪ An SME owner usually has to wear many hats -- CEO, accountant, human
resources manager, purchasing manager, financial officer
▪ In most of these fields she lacks adequate management skills
▪ This usually results in a number of mistakes, including poor time management,
inadequate record keeping and financial controls, pricing mistakes, faulty hiring,
and so on.

4. Our Insight
▪ SMB owner is handicapped by lack of steady talent in her team. Focus is the key
ingredient to conserve limited time and attention.
▪ Every improvement is a CHANGE, but not every change is an IMPROVEMENT.
SMB owner stumbles around in the futile search of ‘that’ change which would
lead to growth and stability
▪ Where to “FOCUS” is the key challenge?

5. SME Owners spend
considerable time
in fire-fighting
SME Owner is hard
pressed to spend
time on planning
for the future or
implement robust
systems
Resources and
opportunities are
wasted
SME struggles to
make ends meet.
Profits are
negligible.
SME finds it
difficult to attract
and retain talent
Sustaining any
improvement
initiative to its
logical conclusion
is difficult
SME owners are stuck in a vicious cycle

6. SME Entrepreneur’s Dilemma
A: Do well now
as well as in
future
C: Build for
Future
B: Protect the
current status
D’: Focus on new
initiatives
D: Focus on day to
day fire-fighting
In order to have A, we
must have B
In order to have
B, we must
have D
In order to have
C, we must
have D’In order to have A, we
must have C
Objective
Need
Need
Want
Want

7. The Market Problem
▪ SME’s account for >50% of Manufacturing output, investment and
employment in India.
▪ Many start-ups come into existence but their survival rate is dismal.
▪ 20% survive after 5 years and only 4% after 10 Years
▪ Only a small fraction develop into the high-growth firms which make
important contributions to job creation.
▪ Such high mortality results in wastage of scarce resources and reduces
productivity of economy as a whole.

8. Small start-ups
Poor quality of
output
Low earnings,
growth and
high mortality
Low investment
in skill building
Under
employment of
population
Low demand
from employee
population
Un-attractive to
additional
investment
Government
promotes self
employment
through
incentives and
subsidies
Indian economy is stuck in a vicious cycle

9. Popular prescription
▪ Pump in investment for production for global consumption in the hope that
it will generate employment, which will lead to increase in domestic demand
and which in turn will lead to stabilizing on a higher plane.
▪ This approach ignores existing unproductive investment in large number of
SMEs which account for more than 50% of domestic output as well as
employment.

10. An ideal solution would be
A: Do well
now as well
as in future
C: Build for
Future
B: Protect the
current status
In order to have A, we must
have B
In order to have A, we must
have C
Objective
Need
Need
• A dedicated team of
professionals help in
removing the causes of
current fire-fighting
incidences one by one.
• The current investment
and employees deliver
far more than earlier
• The cost of the new
initiatives is derived
from additional income
• The solutions
implemented are
stable.
• A Decisive Competitive
Edge is created which
ensures future revenues

11. Our Insight
▪ TOC, propounded by Dr. Eliyahu Goldratt, is a proven technology to identify the
area of focus, designing the desired change and implementing the same in a
true WIN-WIN fashion. Viable case studies exist (Top-line  Bottom-line in 4
years)
▪ Improvement focus areas taken up sequentially afford a steep learning curve for
the SMB owner and her team.
▪ There are ready solution templates applicable for Production (both job-shop and
mass production), Distribution, Project Management and a critical mass of global
success stories.

12. ABOUT YAGNA
▪ Professional 'Cooperative' of Consulting entrepreneurs
▪ Passion and expertise in executing CHANGE
▪ Skin-in-the-game approach.
▪ Sense of urgency with focus
▪ Logical thinking leads to effective and efficient actions.

13. CHAOS TO SUCCESS IN 90 DAYS
▪ Success is possible in 90 days,
▪ Yagna Resultants create the foundations for sustainable initiatives
▪ Can be maintained over the life of the business.
▪ Possible with whatever available resources within the organization.

14. The Yagna way is to break the myths that –
▪ Sustainable and Measurable growth cannot be achieved within a short
duration of time
▪ Growth is not possible without pumping additional capital into the
business.
THE YAGNA WAY

15. To help SMEs take their rightful place on the global stage and help move
the Indian Economy from Third World to First World in this lifetime.
YAGNA’S VISION

16. The 3V ingredients
YAGNA’s APPROACH TO PROBLEMS
(Tame Indiscriminate) Variety
Limiting variety to lower cost and increase bottom line
(Protect against inherent) Variability
Introducing buffers to protect from the impact of
variability
(Alleviate lack of) Visibility
Providing visibility to achieve global optima

17. Driving Factors:
WHAT IT TAKES TO BE A YAGNA RESULTANT
The 4 ‘I’ Philosophy
IMPACT | INDEPENDENCE | INITIATIVE | INCOME
IMPACT: Creating impact by delivering disproportionate
results through action on leverage points
INDEPENDENCE: Achieving independence through courage
to take a stand and standing out
INITIATIVE: Conscious choices to do things differently for
positive results
INCOME: Attracting money by delivering positive outcomes to
the world

18. Desired Characteristics:
WHAT IT TAKES TO BE A YAGNA RESULTANT
The 4 ‘H’ Philosophy
HONEST | HUMBLE | HARDWORKING | HUMOR
HONEST: Honesty to acknowledging contribution of others to
foster cooperation and collaboration
HUMBLE: Accepting that one individual cannot have all the
knowledge in the world
HARDWORKING: Realizing that when the task is huge, every
lost minute is a waste
HUMOR: Accepting your flaws and that of others with a sense
of humour

19. Implementation Discipline:
WHAT IT TAKES TO BE A YAGNA RESULTANT
The 3 ‘M’ Philosophy
METHODS | MEASUREMENT | MONITORING
METHODS: To enable decisions, converting them into working
procedures and automating them
MEASURES: Accepting that one individual cannot have all the
knowledge in the world
MONITORING: Implementation is monitored via regular short
duration reviews and a score card

20. ROLE 1
BUSINESS DEVELOPMENT
EXPECTED OUTPUT
Conversion of lead to opportunity
KNOWLEDGE + SKILLS REQUIRED
▪ Awareness Building
▪ Conducting Workshops
THE ROLE OF A YAGNA RESULTANT

21. ROLE 2
DIAGNOSTICS + SOLUTION DESIGN
EXPECTED OUTPUT
• Studying the current reality of the business
• Data Analysis for creating solution
hypothesis
• IT Readiness assessment
• Solution Design
• Step – by Step implementation plan
KNOWLEDGE + SKILLS REQUIRED
▪ 3V
▪ DDMRP
▪ CCMP
▪ Lead + Lag Measure Design
▪ Facilitating design & planning workshop
THE ROLE OF A YAGNA RESULTANT

22. ROLE 3
IMPLEMENTATION
EXPECTED OUTPUT
• Execution of plan
• Measuring of benefits
• Course corrections
KNOWLEDGE + SKILLS REQUIRED
▪ Facilitating software adoption
▪ Facilitation weekly reviews
THE ROLE OF A YAGNA RESULTANT

23. ROLE 4
AUDIT
EXPECTED OUTPUT
Embracing POOGI
KNOWLEDGE + SKILLS REQUIRED
▪ Solution Design + Implementation
▪ Experience of multiple
THE ROLE OF A YAGNA RESULTANT

24. INTERESTED?
If you’re excited by Yagna’s revolutionary way of
business and wish to seek partnership with Yagna
Resultants, do get in touch with us at:
YAGNA
ENTREPRENEUR
SUCCESS
SERVICES LLP.
C-6/2, GERA’S EMERALD CITY,
SITE NO.66, BANER,
PUNE – 411 045
Tel: +91 99220 02351
www.yagnaworld.com