Lagos has over 20 million residents and 6 million youth, but it is unknown what percentage are involved in the creative economy. Lagos has had 12 Grammy winners and nominees and over 150 government agencies and parastatals. The digital music market in Lagos is projected to be $101.8 million by 2023. While Lagos has outsized influence, the government could do more to support creativity by allocating land for creative hubs, offering tax breaks, and improving the airport to boost tourism.

1. © Trace - 2024
The Creative Economy
& Digital Lagos

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© 2022
Some Data
20 Million Residents | 6 Million Youth |
What percent are creative?
12 + Grammy
Winners/No
minees
150+ Lagos
Government
Parastatals & Agencies
Q4
1.4 Million
Annual
Visitors?
Digital Music Market
$101.8. Million 2023 -
Statista

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© 2022
Outsized Influence
Lagos is almost at a mythical
status
But could do more
Creativity needs Goverment
Lots of positive signals

4. © 2022
4
A few Suggestions
Allocate land for Creative
Hubs/Performance Spaces
Tax breaks
Clean up the Airport to enable
tourism

5. Thank you