2. Statistics
3.2%
Nigeria's economy is
expected to grow by 3.2% in
2024, driven by a rebound in
oil production and
consumption. The non-oil
sector is also expected to
grow, with contributions from
agriculture, manufacturing,
and services
15%
Unstable foreign
exchange rates
are expected to
continue affecting
investor
sentiment.
216m
The population of Nigeria
is expected to reach 216
million by 2024,
according to the United
Nations with 43.4%
between ages 16-35
216
million
96.8%
3.2%
2%
2%
Only 2% of African
startups receive
venture capital
funding, hindering
the growth of the
Nigerian and African
startup ecosystem.
2023
3. STRATEGIES FOR STARTUP SUCCESS
UNDERSTANDING
THE MARKET
1 2 3 4
AGILE DEVELOPMENT
AND ITERATION
VALIDATE
BUSINESS MODEL
FLEXIBILITY AND
DYNAMIC CAPABILITY
Adopting an agile
development approach
allows startups to respond
quickly to market shifts,
iterate on products based on
user feedback, and stay
ahead of the competition
The process involves testing key
assumptions and hypotheses about
the business to ensure that it
is viable and sustainable.
This allows businesses to test their
assumptions in a controlled
environment before fully committing
resources. This reduces the risk of
investing time and capital into a
business model that may not
resonate with the target market.
Dynamic capabilities and
flexibility empowers startups
to be proactive in the face of
change, foster innovation, an.
d maintain a competitive
edge
With this, startups can
increase their resilience and
enhance their ability to
achieve sustainable growth in
dynamic business
environments.
Identify and analyse the gap
in the market and the market
in the gap.
4. Structural Analysis of Industry
The structural analysis of an industry involves evaluating and understanding
the key components and dynamics that shape the competitive landscape of
your business. The key elements of structural analysis include:
Market Structure
Barriers to Entry
Threat of Substitutes
Regulatory Environment
Technological Factors
6. Conclusion Navigating the tech landscape is a
journey filled with twists and turns, but
with the right strategies, startups can
thrive.
By understanding the ecosystem,
embracing agility, strategically
positioning themselves, fostering
collaborations, tech startups can set the
course for success.
In a world driven by innovation, those
who navigate the tech landscape with
resilience and adaptability are well-
positioned to make a lasting impact.