A2 media textual analysis

1. Teaser Trailer and Poster Textual Analysis

2. This is a conventional
image that is normally
need in all trailers.
It helps to convey to the
audience that this is a
trailer video. It was shown on screen for
5 seconds which is the
longest clip throughout the
whole teaser trailer.
The length of this frame
helps to allow the
information to be given to
the audience.
The frame then fades out
to a black screen before
starting the actual teaser
trailer.
No music or sound is
played throughout the
length of this clip.
The on –screen text is
simple and has non
transitions.

3. A voice announces over
the clip that the film is
coming out on Feb 20th.
The clip is in slow motion
which allows the
characters shown to
appear somewhat
powerful.
We are shown the
main character
straight away to
allow the
audience to
establish a
relationship with
them.
The clip lasts for a very short amount of
time as it is conventional in a teaser trailer
for there to be a vast number of short
clips.
The pace of the edit is very
fast which also portrays an
idea of the genre being a
teen drama.
The frame then cuts to a
scene of text explaining the
title of the film which
breaks continuity.All the sound in this frame is non-
diegetic however there is a
conversation just before between
some boys who say the words
"show time" to set the scene.

4. There is a mix of non-
diegetic and diegetic
sounds in this clip.
We can hear the
conversation between the
boy and girl which they can
also hear.
There is also an upbeat
music track playing in the
background which is non-
diegetic.
The duration of this clip is one of the
longest frames in the teaser trailer as
it is quite key as the main girl finds
out she is the 'DUFF'.
During the clip the girl
throws a drink at the boy
and the music stops for a
split second to draw
attention to it and also to
add a comedic element.
There are a variety of shot
types used in this clip such
as shot-reverse-shot, over
the shoulder shots and two
shots. These all allow to
audience to see from the
characters point of view
and establish the setting.
The location is clear that
the characters are at a
party which is a convention
location/setting for teen
dramas.

5. The duration of this shot is
really short especially in
comparison to the lengthy
scene before.
The shot of the school
helps to establish the
setting and location of the
movie. The editing around this
shot is very fast pace.
It helps to set the scene for the next
shot where two characters are having
a conversation and because of this
first shot we know where they are. The shot type used here is
an establishing shot.
There is a fast pace non-
diegetic sound playing over
the top of this clip to pair
with the fast pace edit.

6. Before this shot we are
shown a conversation
between two characters
where the term 'DUFF' is
being explained.
It is almost comedic that it
then cuts from the
supposed DUFF to this
dominant character.
A slow motion effect is
used as the girl walks down
the corridor to emphasize
her authority and power.
This character is wearing nicer, less casual
clothes than the other girl which
stereotypically suggests she is seen as cooler
within the school.
Slow motion is also used
when she knocks the books
out of the two girls' hands.
There are a variety of shot
types used between the
two screenshots, such as
close ups and over the
shoulder shots.
The close up of this character in the
image above allows the audience to
see her facial expressions clearly
and her straight face suggests she
has power.

7. This shot is only on the
screen for about one
second.
The audience can clearly see here this
characters costume with massive stains on
the dungarees, this suggests that she doesn’t
care about her appearance too much.
The body language of this
character makes her
appear like she is excited
about something. The special effects used on
screen for this shot are
conventional of a teen
drama, these have been
added during the edit.
This mid-shot allows the
audience to see the
characters costume as well
as the setting of the school
in the background. Again, there is a
slightly rock and roll track
which is non diegetic
playing in the background.
There is diegetic dialogue
in between these screen
grabs which we see and
hear between characters.

8. The setting for this shot is
in at a party.
The costumes of these characters
starkly contrast what we have seen
them wearing in previous scenes.
The lighting is much darker
in these scenes which
suggests a more
mysterious mood.
The editing style repeats
itself again in this scene as
when the girls are walking
there is a slow motion
effect used.
There are a variety of shots used in
these clips such as mid shots and
over the shoulder shots.
There is also a panning shot used as
the girls walk into the party, this
allows the audience to see the full
extent of their outfits.
There is non- diegetic sound over this clip
of powerful music which reinforces the
new found power that the girls have when
walking into the party.

9. It is quite conventional in a teaser
trailer to show a small element of mild
nudity as it may draw the audience in
to the film.
There is non diegetic sound over this clip,
which almost sounds like a voice over as
one of the character is talking.
The pace of the edit
around these clips is
reasonably fast.
The main types of shots
used in these clips are over
the shoulder shots which
allows the audience to see
characters reactions.
There is a mix of non-diegetic and
diegetic sound in these clips as there
is sound in the background but also
dialogue that we hear.

10. There is a voice over used over
this clip as the words appear
on screen the voice over also
states when the film is in
cinemas.
The bright green text on
the black background
makes the text stand out
even more.
There is sound effect used as the
text transitions in on screen
which makes a more powerful
impact.
The placement of the text
in the middle of the screen
makes more of an impact
for the audience.

11. • The sequence is 1 minutes 9 seconds long which is a conventional length of a teaser trailer.
• It is obvious from the teaser trailer which genre the film is, an we get some idea of the narrative
through clips from the film and the explanations of the word 'DUFF'. From the teaser trailer I
think the audience would be led to expect the film to concentrate on aspects of bullying within
the school and allowing the main character to come out of her shell and prove people wrong
about being the 'DUFF'.
• Questions that the audience would be left with could be does the main character prove everyone
wrong?
• The USP of this film is the introduction of new word, this would interest the audience and
encourage them to watch the film to find out more.
• I think that the target audience for this film would be 16-25 year old's, probably skewed towards
females. It may be relatable to people who are experiences similar issues to the main character in
this film.
• Having analysed this teaser trailer, I can now make use of it within my own production planning.
We are aiming to target our film at the same audience so it is interesting to take inspiration from
how they target and aim the teaser towards this audience. It is also useful to see how the
stereotypes of characters are portrayed even by what their wearing and we can always take
inspiration from this.
Click to add text
Click to add text

12. Title
Main image
Reviews
Billing block
Release information
Tagline
From the image chosen to be the
on the poster, it is clear that the
girl on the far right is an outcast as
she is a bit further away from the
rest of the group, the other four
look a lot more powerful by the
way they are standing (for
example the make with his
arms crossed) and the girl on the
far left has a very straight facial
expression which makes her look
slightly intimidating.
The labels used above the characters
also helps the audience to identify
the types of personalities within the
film as well as reinforcing the ideas
that you are labelled in school.
The use of the colour pink
as the main colour of text
on this poster portrays the
genre of a teen drama and
stereotypically it is a
girly colour.
As the majority of
characters featured in this
poster are female it helps
to suggest that the target
audience are skewed
towards females.
I think the marketing team for this film are focusing on the USP
being the new word -'The DUFF'. Hence why the title is in such
big letters and the use of the labels above characters heads.
As we are focusing on the same
target audience it is interesting to
see what colours have been used
to draw an audience in.