1. The Perks of Being a Wallflower Movie
Poster Analysis

2. POSTER 1
The font used for the title of
the film represents the brand
identity of the film. The
typewriter style font is used
in the trailer for the titles
Includes links to Facebook and
Twitter pages which shows the
target audience of the film is a
younger audience
The focal picture of the poster
shows the 3 main characters
shown in the trailer. They are
wearing costumes that are seen
in the film, representing the
films brand identity. However,
this is not a shot seen in the film
and it has been created
especially for the poster
The green background follows the brand
identity of the film as it is the same colour
as the titles used in the trailer
Top of the poster shows important information
such as:
•
Actors names
•
Directors names
•
Companies involved with the making
•
‘Coming Soon’ release date
Written on a title in the trailer. Helps to
promote the book and promotes the
film to fans of the book
Short tagline is memorable for the
audience. Also shown in the trailer but
spoken rather than written which links
the poster and the trailer together

3. POSTER 2
Tells the audience what film
it will be similar to – attracts
audiences if they enjoyed
‘Juno’
Includes quotes from
magazines and star ratings
to encourage the audience
to go see the film
Blue background stands out to
the audience
Release date stands out
in a bold, white font
The title of the film is in a large and
bold font. The yellow writing clashes
with the blue background making it
stand out
The focal image has similarities and
differences to the first poster. The
image of the girl is the same and she
is in the same position but on the
first poster she is shown in the
middle. The two boys are shown in
different outfits to the first poster,
but these outfits are still shown in
the trailer which helps with brand
identity. It is more obvious that
Charlie who is shown in the trailer is
the main protagonist as he is shown
as the centre of the image on the
poster
External links to the website,
Facebook and Twitter – shows
the age of the target audience
is the younger generation