- Mahindra Electric is one of the world's leading electric vehicle brands with over 200 million kilometers driven in electric vehicles. - It aims to become one of the largest electric vehicle brands worldwide by developing world-class electric vehicles and drivetrains. - It introduced the Mahindra e2o electric vehicle that provides advantages over gasoline vehicles such as lower operating costs and zero tailpipe emissions to help address issues faced in cities like pollution and congestion.

2. We are a $17.8 billion global
group, growing at a scorching
pace…

3. We aim to make “Mahindra” one
of the 50 MOST ADMIRED global
brands by 2021.
A brand that empowers people
to RISE to their dreams
and achieve their
full potential.

4. We are driven by innovation
2004
HBS case study
The creation of the Scorpio
2007
HBS case study
Innovation at Mahindra
2012
Most Innovative Company of the Year
Business Standard Awards
2013
Mahindra Reva – Top 50 most innovative companies
Fast Company Ranking

5. How we win
Innovating ahead of the curve
Sustainable Mobility is the future!

6. Factors leading to the rise of electric cars
 Growing awareness about the effects of
pollution
 Stricter environmental and other safety
regulations
 Vehicle Ownership Vs Usership
 Increased chaotic traffic conditions
across the globe
 Advancement in battery technology over
the years

7. The total sales of EVs is currently less than 1% of the total vehicle sales
At present there are more than 4 lac electric two wheelers and few thousand
electric cars on Indian roads.
More than 95% electric vehicles on Indian roads are low speed electric scooters
(less than 25km/hr) that do not require registration and licenses. *
The EV scene in India
*Source: http://www.smev.in/industry-info/ev-industry-overview/
Air quality has the center stage in India

8. With a view to create a transform
urban mobility, Mahindra went about
setting up
Mahindra Reva Electric Vehicles Ltd

9. Pioneers of Electric Mobility in India

10. Our Brand Proposition

11. • A portfolio of products – born electric and made electric
• Enabling multiple segments to adopt electric vehicles.
Today, Mahindra Electric is one of the world’s leading
EV brands, with over 200 million kms driven in the last
10 years.....

12. •1.6 X growth in sales – F15 Vs F16
•Developed new EV fleet segment - 20% of
domestic sales from fleet segment
•Tax benefits across the country – Delhi,
Karnataka, Rajasthan, Chattisgarh, etc
Mahindra Electric in FY16

13. Become one of the largest selling
electric vehicle brands in the world
by
developing world class electric vehicles
and electric drivetrains.

14. Mahindra Electric’s impact in India
We actively participate in improving adoptability of technology.
 Customer education
 Developing infrastructure, in partnership with the government,
to make adoption simpler
 Offer a variety of products – to increase the adoptability across
various industries

15. The city then

16. The city now

17. The urban city dweller
City commuting is a way of life,
a part of his/her daily routine.

18. ..is digital consumer
Digital transformation has become a means to overcome
infrastructural difficulties
Source: PWC report
57% Indians can’t live without their smart devices,
says global survey

19. “I have a car at home, but I prefer the bike
as its easier to manoeuvre. I reach my
destination faster that I would if I was in a
car”
- A two wheeler rider
..who wants comfort

20. I prefer the Metro as its affordable for
longer commutes, but I dislike the wait and
the peak hour rush. I wish I had my car, but
car ownership is an expensive affair.
- Delhi Metro commuter
..who wants affordability

21. I bought an automatic, thinking it would be
easy to drive, but I compromise on my
mileage. Maintenance is high too
- Automatic Car owner
..who wants convenience

22. Last year I missed about a week of school
and mum says its because of the rising
pollution .
- School Going kid
..who wants clean air

23. But the city he lives in speaks a different language
Over 1 Cr. people migrate to cities every year
Source: The Hindu, India’s challenge of disordered urbanization
http://asmarterplanet.com/blog/category/smarter-cities-india
The number of private vehicles in India is expected to grow by more than 3 times by 2021
2012
2021

24. As on March 31, 2015
New Delhi had 88.27 lakh vehicles
Bengaluru had 55.59 lakh vehicles,
Chennai had 44 lakh vehicles and
Mumbai had 25 lakh vehicles on the road

25. BANGALORE
Drop in average speed
9.2km/hr
29km/hr
35km/hr
2005
2010
2015

26. PUNE
1 : 1388Is the Ratio of Parking Spaces vs Vehicles Registered

27. HOWEVER THINGS ARE NOT SO BAD

28. Government has robust
plans to improve cities and
has already rolled out plans
for Smart Cities.
Mahindra as a group is also
taking progressive steps to
help build smarter cities.
The upside

29. But this is going to take time……
And we would like to ask you a question.

30. Why wait for our cities to get smart?
Why not get a smart car instead?

31. A CAR THAT CHALLENGES THE COMMUTE-STATUS QUO

32. Easy to manoeuvre
affordable for longer commutes
faster to reach destination
affordable ownership
No compromise on mileage
Low on maintenance
Confidence to drive
Ergonomic
Nonpolluting
A car that is the solution to your problems in the city
Easytodrive

33. Has the right Vehicle Size
Has differentiated Styling
Has thought through Ergonomics
A car that

34. Is built for the city, to help you beat the chaos
Has real-time remote monitoring of its health & performance
Stays connected with you even when you are not around
Is CitySmart – for today and tomorrow
A car that

35. CONGESTION
POLLUTION
EXPENSES
INCONVENIENCE
A car that will
OUTSMART

36. presents

38. Be a part of the solution
WITH ZERO-TAIL PIPE EMISSION
ADVANTAGE OF A
PURE ELECTRIC VEHICLE
OUTSMART POLLUTION

39. A hassle-free drive to zip through the city
INDIA’S ONLY DIRECT DRIVE
REGENERATIVE BRAKING
INSTANT TORQUE
OUTSMART CONGESTION

40. OUTSMART EXPENSES
BEST IN CLASS RUNNING COST
65% MORE ADVANTAGE IN MAINTENANCE
MAINTENANCE FREE LITHIUM-ION
BATTERY
Make your drive pocket friendly

41. Stay in control of your car, anytime, anywhere
CONNECTIVITY THROUGH SMART PHONE APP
REMOTE DIAGNOSTICS THROUGH
TELEMATICS
4 DOORS FOR EASY INGRESS & EGRESS
OUTSMART INCONVENIENCE

42. Aerodynamic Exterior

43. Futuristic tessellated 3 dimensional Grill Design

44. Stylish Integrated Rear spoiler

45. Convenience of Rear Doors

46. Surprisingly Spacious Interiors

47. Uncluttered, yet Convenient Interiors

49. 140 km range per charge

50. Direct drive transmission
• More than an Automatic Transmission
• Delivers convenience of a clutch free
drive
• No compromise of mileage
• Lower maintenance

51. New improved battery technology
• Maintenance free, upto 5 years
• 3 years/60,000 km warranty
• Phosphate chemistry - safest in
the industry
• Long lifecycle and stability at
high temperatures

52. Intelligent energy management system
10 engineers hidden inside your car
• Charging
• Algorithms
• HVAC
• BMS/Battery Ventillation

53. Fast charging compatibility
Quick charging in 90 min

54. Unique steel space frame structure

55. Remote App for your mobile

56. New Blaupunkt android infotainment system

57. Accessories
• Electric Theme Seat Covers
• Bold Chrome Accents
• Swanky Alloys
• And a lot more

58. 48V Fleet 48V Base 48V Top 72V Top
P2 P4 P6 P8
Variants

59. Specifications
e2o Plus P2 Fleet e2o Plus P4 e2o Plus P6 e2o Plus P8
Battery Pack 48V 48V 48V 72V
Decription 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch
No of seats 4 adults 4 adults 4 adults 4 adults
Kerb Weight 939kg 939kg 939kg 991kg
Ground Clearance 170mm 170mm 170mm 170mm
Wheel base 2258mm 2258mm 2258mm 2258mm
Turning Radius 4.35m 4.35m 4.35m 4.35m
Range 110 110 110 140
0-60kmph Acceleration 14.1 sec 14.1 sec 14.1 sec 9.5 sec
Charging Time 6 hrs 6 hrs 6 hrs 9 hrs
Fast Charging (FC) 75 min FC not available FC not available 90 min
Top Speed 80kmph 80kmph 80kmph 85kmph
Interior Vinyl Vinyl Beige Dual Tone Fabric Beige Dual Tone Fabric
Max. power 19 kW@ 3500 rpm 19 kW@ 3500 rpm 19 kW@ 3500 rpm 30 kW @3500 rpm
Max. torque 70 Nm@1050 rpm 70 Nm@1050 rpm 70 Nm@1050 rpm 91 Nm @2500 rpm
Alloys No No No Yes
Telematics Yes Yes Yes Yes
Infotainment No No Yes (Blaupunkt) Yes (Blaupunkt)