SlideShare a Scribd company logo
Infrastructure Development Services Assisted Living Business
The Demographics Source: NCAER Research
The Primary Research Competitor Analysis
Dignity Lifestyle
Golden Nest
The Primary Research Market Research
Survey Sample Selection Logic Relevant Target-Segment Have gone through the selection procedure Quantitative Analysis – Factor Analysis Software used: SPSS  Final Factors identified
Focus Group Discussion Retired life feels aimless Children don’t have time   for me Retirement doesn’t mean I’m unwilling to stay busy!
Perceptual Map Facilities Dignity Lifestyle Golden Nest Paranjape Old Age Homes Premium Provision of facilities is perceived as adequate
Perceptual Map Resident Involvement Dignity Lifestyle Golden Nest Old Age Homes Paranjape Premium Opportunity ,[object Object]
    Unmet demand in premium category,[object Object]
Cuisine
Cricket
Movies
Arts
Market Access Market Access
Brand Positioning Resident Involvement Mahindra: The League  Dignity Lifestyle Golden Nest Old Age Homes Paranjape Premium Perceptual Map
One Room Economy
One Room Premium
1 BHK Floor Plan 1 BHK
2 BHK
Cottage
Medical Services
Hospital Blocks
Cost Sheet
Revenues
NPV Analysis
Annexure

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