This document provides ideas for visual designs to promote a homelessness campaign. The first idea uses simple colors of yellow, pink and orange in a layout meant to project optimism. A second idea uses an old, textured image found online to portray the message of homelessness in a different, eye-catching way. A third billboard idea uses a green and white background that does not effectively match the campaign's message. The last two ideas explore using backgrounds that match copy text sharing real stories from a homeless organization, with the goal of clearly communicating the message in an engaging format.

1. FLAT PLANS
Jess Britton

2. BILLBOARD IDEA

3. POSTER/
BOOKMARK IDEA

4. Leaflet Idea

5. POSTER
IDEA

6. BACKGROUND IDEA

7. Background Idea

8. COPY IDEA

9. BILLBOARD IDEA

10. 
For the first idea I thought it would help the campaign if the design was quite simple, so I created a layout that matched
this. The colours that have been used are quite upbeat, there are only three colours that have been use, yellow, pink and
orange, and these project the idea of optimism and upbeat stories. I thought that using these colours, and making the design
quite simple, would appeal to a lot of people. This might appeal to people more because the colours are quite eye catching;
meaning that the message would be able to be portrayed clearly. This would help my campaign because it would draw in the
viewers eye, and if the message is short and punchy, then people are more likely to take it in. I decided however that I needed
to see what else I could use for my campaigns, so I decided to find an image on the internet that looked quite old and
textured. This image would appeal to people because its different, its even more eye catching then the first example and it
looks like it would portray the message of homelessness better. Since these were just ideas I found another image on the
internet, made the colours mainly green and white, and used this for the background of a billboard. I found that this idea
would work well, but it wouldn’t particularly match the message of the campaigns. The last background idea that I did, I chose
to look at other images that would match the second example. I found this old, worn looking image on Google and I decided
to make it into a billboard. I did this to show that I could have similar looking products that would work as a set. Then I
decided to try some copy ideas, the first one shows the first background idea that I made, with an actual story from the SASH
website. This would be a good idea to use because the message would be clear and easily readable, and since the font is clear
that people would be more open to reading it. The second example that I made was quite different to the rest, the background
image matched the copy, which gave me the idea of using proper photographs, and linking the message in with that.