This document discusses the product development process for a second advertising idea. The creator found an image representing Scotland that fit the intended copy. They chose a font that blended with the image to make it look integrated. While the subtle design told a story simply, the creator notes the image could be more complex to gain more attention for a real ad. They would edit the image by changing colors and combining elements to improve it for future use.

1. PRODUCT
DEVELOPMENT
Jess Britton

8.  I decided that for my second advert idea I needed to find an image that would fit in with the copy that I was
going to use. I decided that I needed an image that represented Scotland, and I found this image that worked well.
I decided on using this image for my advert because it clearly shows what the focus of the advert is about. I found
a font that blended in with the image, and I believe that making this look like part of the image works best,
because its quite subtle. However looking at the finished product, I can see that I could find an image that is more
complicated. The aspects that worked best in this advert however was the fact that I could tell a story without too
much going on. However if this was a real advert, people won’t take much notice of it. If I was to use this image
again I would edit it, I would change the overall colours, the sky and I would also cut out the image of the
mountain and put it on a different image.