Development pro forma

Development Pro Forma
Digital Graphic Narrative
By
Development
Ruby Hooper
Ruby Hooper

Evaluation
What did you like about your image?
The main thing I like about my image is the texture I added, the
texture gives the illusion that my sugar glider has fur, I also like
the colours because they are very similar to my animal of choice.
What would you improve if you did it again?
I would improve the detail if I created this particular image again
because the image lacks depth. The image created has a very
rough outline so if I was to do this again, the image would have a
detailed outline and the colours wouldn’t be as blocky as they
are in this piece.

Evaluation
I like how the image I have created has a similar symmetry I also
like the detail and care that is visible. I also like the repetition of
basic colours because it is simple yet effective, the use of colour
is also not overwhelming but is athletically pleasing because of
the limited range of colour.
If I were to do this again I would work faster but keep the same
amount of care and detail, I would also choose a simpler animal
to rotoscope. The image I created took a long time so if I were to
rotoscope again the choice of creation would be simpler.

Evaluation
The things I like about my image is how professional both images look,
I also like how simple yet effective the image within the text is in image
one, I think the image was selected well as it isn't too bold but it gives
the text more meaning and character. The things I like about example
two is how my image captures the song lyric in a simple way, each
letter is close to the other to show how intense the lyric is.
If I was to do it again I would dim the colours so the image isn’t as
intense on the audience, I would also create a shadow to give the text
depth. If I were to capture an image in the text I would also pick
bolder, thicker text to ensure the image is clearer to the audience.

Evaluation
The things I like about image one is that the background is
unknown to the audience allowing their imagination to decide
what it is, I also like that the background is blocky while the
foreground has kept the detail similar to the original image. The
things I like about image two is how the audience attention is
attracted to the foreground because the background isn’t as
detailed.
if I did it again I would try and make the background detailed
while the foreground was basic, I would also attempt to make
colours bolder or fainter.

Evaluation
What do you like about your image?
Original - The image is intended to represent excitement, I like this
image because I believe it fits the brief of excitement as it shows an
engagement ring. The image is clean and fresh with no distracting
background so all of the audiences focus is on the foreground.
Edit – I prefer the edited image as the audiences attention is brought
directly to the ring so the theme of excitement is shown in a better
way.
Original - if I were to take this shot again I would position my hand
and fingers differently to ensure my thumb is visible. I would also
use a model with better looking hands than my own.
Edit – if I were to edit this image again I would lighten the shade of
the ring so it stood out even more.

Evaluation
The things I like about this image is that is represents loneliness in a
subtle way, I also like how the image was captured low to the floor
as it gives the illusion the camera is further away from the person
than it was, which shows distance from the person making them
lonely, I also like how small the person appears to look in this image
because loneliness causes a person to feel belittled.
If I were to capture this image again I would get closer to the person
on the bench because then the audience are more aware of where
their focus should be and I would also have the character looking
down with his hands together to put emphasis on the theme of
loneliness.

Evaluation
I love how happy the character in the image is because it shows
clearly that the theme is happiness, I also think that the picture
on the computer screen makes the image happier, which again
represents the theme of happiness.
If I were to take this picture again I would attempt to make it
clearer that the character is happy because the pug on the
screen is. I would also move the hair away from the characters
face or use a person with shorter hair because the hair causes
the image to look somewhat creepy when the entire image
should scream ‘happiness’ at the audience.

Evaluation
The things I like about my image are that it is very similar to the
original but I have changed parts of it, I have added more detail in
places it was relevant while taking away some detail because it was
too much, I also like how my creation as it is recognisable. Another
thing I like about my image is that the detail gives the image character
and gives the audience a lot to look at.
if I was to create another illustration I would make the image less
detailed so it is easily repeated and I would use tracing paper if
necessary to create symmetry in my image. I would also use a wider
range of colours and shades to make my illustration realistic.

Proposal
Dimensions
Height: 180cm Length: 210cm and 8 pages long.
Export Format
PDF: Portable Document Format
Advantages: PDF files are ideal for forms and manuals, PDF files are often high
resolution even when the file size is quite small and they are small enough to be
emailed.
Disadvantages: Larger files can take longer to download than they would if they were a
HTML file, the person viewing the file must have the adobe reader plug-in to view the
file and another disadvantage is that PDF files usually print vertically.
Story Overview
The story book I am creating is about a child who is going to the toy store with his
parents, the child picks three possible candidates of which he is going to buy, he can
also only select one. The options the child has are a toy car, a tube of bubbles and a
teddy bear. After each description of the toys the child has to decide which toy he
would like to take home with him, he then decides on the teddy bear.

Production Methods
The methods I intend on using for my piece is rotoscoping on most pages as I
believe this will be the most effective way to create the toys, I can then also create a
better image because I have details to compare to and I also can create my own
image of each toy. I am also going to be using photography to capture the child as
this will look effective along side rotoscoping.
Audience
My aim for this book is to make the book appear appealing to both adults and
children, the book is going to be appealing to both females and males aged three
and above but a child of three is having their parents pick them books and read it to
them so it has to look childish and fun but show that the contents is also
educational to the child. The book is suited to all classes as it would be relatively
cheap to create
Deadline
16/10/14

What are the strengths of the proposal? What areas of the proposal need further work?
The proposal outs across ideas about the story and
production in a clear and concise manner. There
are a range if advantages and disadvantages of the
Export Format.
Information about the target audience is strong but
could be expanded (e.g. class and location).
What are the strengths of the idea generation? What areas of idea generation could have been
further developed?
Mind map is detailed and has plenty of ideas and
information. Lots of relevant images on the mood
board.
Maybe add more images to mood board. While the
storyline is effective and simple, it could possibly be
developed a bit more.

The proposal for the story idea is very well written
and detailed, with very clear descriptions. The
overview for the story idea is presented is also
presented in a clear an concise way which is good
as it is an original story idea and therefore needs to
be explained properly in the proposal.
The proposal is very well laid out, the only criticism
I can think of is that you could go into some more
depth in the audience section about what styles
and techniques you will use to make the book
appear both fun and childish as well as educational,
such as what colours will be used.
further developed?
The idea generation mood board has effectively
captured almost all of the elements and things
involved in the plot in a range of photographic
forms, as well as cartoon illustrations, alongside a
wide array of very appropriate and fitting fonts. It
has even been arranged and laid out in an
interesting and visually appealing way.

Your proposal is written very well with specific
details on how you wish to make the book
appealing for the audience. You also mention how
you wish to make the book be educational for the
children, even though it has to have a childish look,
which is great. Giving the aspect of your choice to
use 2 different techniques to create your image, I
think using photography to show the child in the
story is a really good choice on how to give the
book an edge.
You could go into a little bit more detail of what the
description of the toys have, so if they are suitable
for his age, or if they may come in different
variations. Apart from that, I think your proposal has
been thought about very well and works together
with your ideas.
further developed?
Your idea is different from other general ideas as
you have chosen to create your own book. This
gives your book an edge & also lets your book be
unique to a story. You also have taken a great
example of notes into what type of toy store you
wish to use in your story, as well of the child and his
views on the toys.
Consider what colours your book will base around,
what type of effect you want this to have on the
reader/listener. Also think about what changes you
could make on the toys, depending what sizes the
toys come in, built to last for ever, first ever teddy?
Etc. except from thinking about little details, idea
generation is great.0

Feedback Summary
Sum up your feedback.
I am pleased with the feedback I have received as they all point out a different positive
to my proposal, I have some constructive feedback that will help me improve this step in
the process but I didn’t receive any that will help me on the next step like I hoped so. My
feedback can really help me at this stage, I am nicely surprised with the feedback I have
received.
Which parts of your feedback do you agree with and why?
I agree that my audience section lacks detail and more description but this was because
it was incomplete so once I finish it there will be no problems with my audience section.
I also agree that my moodboard is inspirational as it expanded my ideas so I am glad it
helped people understand my ideas a little bit more.
Which parts of your feedback do you disagree with and why?
I disagree that I should go into little details like the size of the toys because that
information is time consuming and unnecessary especially for the target audience I have
selected.

Final Script.
Page 1. (no text)
Page 2. Today is Todd’s birthday. He is very excited because his parents are taking him to
his favourite toy store to pick a present. Todd has been waiting weeks for his birthday
because he lives very far away from the toy store. The toy store is called Magic Dust and
is his favourite place in the entire world.
Page 3. Todd loves every single toy in Magic Dust. All the toys sit together on the shelves,
Todd picks a shelf that he is going to get his birthday present. The shelf is exploding with
colour and Todd loves them all, but unfortunately Todd can only take one home with
him.
Page 4. Todd finds a miniature racing car. The car is bright red with white racing stripes.
The wheels are shiny and brand new. BUT The racing car is too slow for Todd.
Page 5. Todd takes a bottle of bubbles off the shelf. The bottle is bright blue with shiny
bubbles on the front. The bubbles were the worlds biggest bubbles. BUT the bubbles are
too sticky for Todd.
Page 6. The next toy Todd discovers is a teddy bear. His ears are brown and super soft.
His eyes are black and really shiny. BUT the teddy bear was perfect!
Page 7. Todd picks the teddy bear to be his special birthday present. Todd and his
parents welcome Teddy to the family.
Page 8. (no text)

Digital Flat Plans
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