Jess Britton created two different advertisements for Scotland. For the first advertisement, she chose an image of a Scottish landmark to represent Scotland and used the Scottish flag prominently. For the second advertisement, she covered the image she originally chose with an image of an Irn Bru can since the original image did not fit on a single page. She made the can image transparent so the original image could still be seen underneath. This advertisement would be printed on clear plastic so the can image could be moved to view the text below. Both advertisements effectively conveyed what was being advertised while representing Scotland.

1. PRODUCTION
Jess Britton

5.  When I was creating this advert, I decided that I could create two adverts that were a bit different. For
example with this one the advert would be on a double page spread. When I was looking for an image for this
advert, I wanted to get an image that represented Scotland, so I looked up images of Scottish landmarks and
buildings and I found this image. When I loaded it onto Photoshop I decided to change the vibrancy, the colour
of the flag and use the slogan that I chose. I decided that the second advert that I created wasn’t appealing
enough, so I found an image that had a few different things going on to draw the viewer in. I believe that this
image worked quite well because its simple, but the use of the scottish flag would draw people in. If I was to do
this advert again, I would change the image to something even more simple. I might use the image of the Scottish
flag, but produce a black or blue background and have the flag as the focus.

8.  I decided that I could use the same advert, and create something that could go on one page. Since there was
no place to put the image of the can that I made, I decided to cover the image with the can, change the opacity
and change the look of the advert. When it is printed in magazines I would make sure that the top layer is printed
onto clear plastic, so that it would look similar to the image that I created on Photoshop, and you could move the
top layer so you can read what's on the bottom. I decided to make this top layer because I couldn’t fit the image of
the can that I produced on the advert itself. If I was to make this advert again, I would design it the same as the
first advert that I produced with the same image. I believe that if I did this the whole advert would be more
appealing, and more people would take an interest because its not a landscape photograph. However I believe that
this finished advert works quite well because it clearly shows what the advert is about and what the focus is, and
the image ties in with some of the adverts that Irn Bru have made previously.