Flat plans pp
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The document outlines plans for a poster to raise awareness for the charity SASH. It will include the SASH logo, a large photograph taken by the author, information about homelessness from research and questionnaires, and the contact details for SASH at the bottom in case anyone needs them. The photograph is intended to draw people's attention and encourage them to read more about the issue.
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Evaluation
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student reflects that their initial advertisement ideas did not appropriately represent homeless people or engage the target youth audience. They created a leaflet with stories and images to make people feel empathy and guilt to motivate donations, though recognized lengthy text may not hold young readers' attention. A poster with a homeless person's image and guilt-inducing text aimed to strongly impact viewers and raise awareness of homelessness.
Evaluation
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student summarizes that their advertisement is fit for purpose as it gets straight to the point about helping the homeless through SASH. While their original idea was more graphic, they modified it to avoid upsetting young audiences. Both the poster and leaflet aim to make audiences feel guilty to motivate donations, though the leaflet risks losing younger readers' attention due to lengthy text.
Music magazine Audience feedback
The document summarizes feedback from audience research on various elements of a magazine prototype. For the front cover, respondents liked the masthead and image but suggested adding the price. For the contents page, they enjoyed the layout, images, and charts but it could use more color and stories. Regarding the double-page spread, the image was appreciated while the layout was deemed boring; it will be improved by better integrating the text and image, adding more color, and fixing the headline placement.
Audience feedback, music magazine
The document summarizes feedback from audience research on the front cover, contents page, and double page spread of a magazine. Key points:
- The front cover image and masthead were well-liked and will remain unchanged. Price will be added as most respondents said it was important. Straplines will be expanded.
- The contents page layout and images were good but it needs more color and stories to fill the magazine. Pictures will have backgrounds added.
- The double page image and story were kept but the layout was deemed boring. More color and better image integration with text is needed. The headline cannot cross pages or it won't be readable.
Types of images
The document discusses using various images for different sections of a magazine. It suggests that a black and white portrait of a woman would be perfect for the cover because she is not looking at the camera but looks sophisticated. It also notes that the gaps on the side of her head would allow for adding text. Another close-up side profile image of an artist is proposed for an interview because it looks like he is speaking to someone and would draw readers in. Multiple artist images are deemed suitable for an artist profile or interview page to provide lots of information without overwhelming the reader.
All tasks
The document discusses brainstorming ideas for designing a poster for a homeless charity. It covers choosing colors, themes, layout, text, fonts, and pictures. For colors, a nice blue is suggested instead of the charity's usual green or red. The theme will provide information without overloading the viewer. The layout will feature a centered picture and text around the edges discussing how donations help. Minimal, easy-to-read text will provide facts and contact information. Pictures aim to shock viewers into helping but also show the positive impact of donations.
4. fmp proposal
This proposal is for a Naruto poster meant to appeal to anime fans aged 12-20. The poster will feature Naruto prominently in the center performing his signature move, surrounded by friends Sakura and Sasuke. Other characters will be placed around them or in the background set against a Naruto landscape. Research including surveys and interviews informed poster design preferences. The poster will not include offensive content and solely feature characters and imagery from the Naruto anime/manga to promote the series for fans in a collector's poster format. Legal and ethical considerations were made to avoid copyright infringement by differentiating the proposed design from existing Naruto posters.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
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Evaluation
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student reflects that their initial advertisement ideas did not appropriately represent homeless people or engage the target youth audience. They created a leaflet with stories and images to make people feel empathy and guilt to motivate donations, though recognized lengthy text may not hold young readers' attention. A poster with a homeless person's image and guilt-inducing text aimed to strongly impact viewers and raise awareness of homelessness.
Evaluation
The document provides an evaluation of an advertising campaign for a homeless charity called SASH. In three sentences:
The student summarizes that their advertisement is fit for purpose as it gets straight to the point about helping the homeless through SASH. While their original idea was more graphic, they modified it to avoid upsetting young audiences. Both the poster and leaflet aim to make audiences feel guilty to motivate donations, though the leaflet risks losing younger readers' attention due to lengthy text.
Music magazine Audience feedback
The document summarizes feedback from audience research on various elements of a magazine prototype. For the front cover, respondents liked the masthead and image but suggested adding the price. For the contents page, they enjoyed the layout, images, and charts but it could use more color and stories. Regarding the double-page spread, the image was appreciated while the layout was deemed boring; it will be improved by better integrating the text and image, adding more color, and fixing the headline placement.
Audience feedback, music magazine
The document summarizes feedback from audience research on the front cover, contents page, and double page spread of a magazine. Key points:
- The front cover image and masthead were well-liked and will remain unchanged. Price will be added as most respondents said it was important. Straplines will be expanded.
- The contents page layout and images were good but it needs more color and stories to fill the magazine. Pictures will have backgrounds added.
- The double page image and story were kept but the layout was deemed boring. More color and better image integration with text is needed. The headline cannot cross pages or it won't be readable.
Types of images
The document discusses using various images for different sections of a magazine. It suggests that a black and white portrait of a woman would be perfect for the cover because she is not looking at the camera but looks sophisticated. It also notes that the gaps on the side of her head would allow for adding text. Another close-up side profile image of an artist is proposed for an interview because it looks like he is speaking to someone and would draw readers in. Multiple artist images are deemed suitable for an artist profile or interview page to provide lots of information without overwhelming the reader.
All tasks
The document discusses brainstorming ideas for designing a poster for a homeless charity. It covers choosing colors, themes, layout, text, fonts, and pictures. For colors, a nice blue is suggested instead of the charity's usual green or red. The theme will provide information without overloading the viewer. The layout will feature a centered picture and text around the edges discussing how donations help. Minimal, easy-to-read text will provide facts and contact information. Pictures aim to shock viewers into helping but also show the positive impact of donations.
4. fmp proposal
This proposal is for a Naruto poster meant to appeal to anime fans aged 12-20. The poster will feature Naruto prominently in the center performing his signature move, surrounded by friends Sakura and Sasuke. Other characters will be placed around them or in the background set against a Naruto landscape. Research including surveys and interviews informed poster design preferences. The poster will not include offensive content and solely feature characters and imagery from the Naruto anime/manga to promote the series for fans in a collector's poster format. Legal and ethical considerations were made to avoid copyright infringement by differentiating the proposed design from existing Naruto posters.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
Task 5&6
SASH has a website that provides information on how to help the homeless charity. It displays statistics showing the positive impact of donations, such as the number of young people and new lodgers helped in a year. The website uses clear writing and formatting to communicate this essential information. SASH also creates advertising materials like posters and leaflets to promote awareness of homelessness issues and the support offered by the charity. The design process considers logos, color schemes, fonts, images and messaging to effectively engage the audience.
Evaluation: Reflection on audience feedback
The document provides feedback on different elements of a music magazine called "UP BEAT".
For the front cover, feedback was positive about the title, use of bold purple color, and graffiti-style text which grabbed attention. However, the price text was noted as too small.
Feedback on the double-page spread liked how the title spanned two pages for dramatic impact and how the article was formatted. However, the pull quote did not stand out well.
For the contents page, feedback was positive about the clear section divisions, images providing insights, and personal editor's note. However, page numbers were missing from images.
Evaluation
The document discusses an advertising campaign created for the charity SASH. It begins by outlining the original campaign design, which included a black and white photo and text. The author realized this design was too basic and didn't effectively communicate the message. Two revised designs are then presented, but both were deemed unsuccessful. The final design uses a collage of faces in black and white with the text "anyone can be homeless." Techniques like minimal text, visual elements, and black and white colors aim to clearly convey the message and engage the target audience of 16-24 year olds. The author believes the impactful design will make the public reflect on homelessness and potentially volunteer.
Analysis of colours
The document analyzes several color palettes and discusses their suitability for different types of magazines. It considers how colors like reds, blacks, blues and greys could work for magazines with themes related to alternative music, fashion, or content appealing to both male and female audiences. The author's favorite palette incorporates light and dark colors like black, blue and grey that contrast strongly yet seem relaxed. This palette is seen as fitting their magazine's alternative music theme while appealing to both genders.
Question 5
This document summarizes how the author addressed their audience through various design elements in their magazine. For the front cover, they used striking colors and fonts identified by their target audience and included a direct image to attract readers. For the contents page, they continued the color scheme and included intriguing images to represent articles and entice readers to learn more. For the double page spread, they featured a mysterious band image and pull quotes in attention-grabbing fonts and colors to draw readers into the article.
Evaluation 5 final
The document discusses strategies for attracting and addressing the target audience of a new magazine. These include using prizes like new headphones to grab attention, featuring 3D graphics and celebrities to appeal to interests in technology and fame, and addressing topics like music, fashion, and technology that would be relevant to younger readers. Price points and an accessible layout with clear labeling are also discussed as ways to make the magazine appealing to its target demographic.
Evaluation client
The document summarizes Luke Ross's evaluation of an advertisement he created for an electrician company called Covent Fire. Some key points:
- The intended audience was homeowners aged 30-60, targeting both male and female property owners from middle to high social classes.
- The 39-second advertisement aimed to appeal to homeowners by promoting smoke alarm fixes, tests, and installations. It targeted ages 20-30 with a lighthearted comedic style.
- The client wanted a 40-second advert that was entertaining and memorable while providing company information. Strengths included the editing and soundtrack, but filming additional shots was difficult due to time constraints.
- Research strengths included identifying the target audience. Weaknesses
Evaluation Q5
The document discusses various design elements of a magazine created for an evaluation project. It describes how the student:
1) Conducted a survey to choose a "gritty and urban" font for the masthead to attract their target working class audience.
2) Used Survey Monkey to create a professional survey to gain insights from people on preferred magazine content like price and genres.
3) Features a hip-hop artist on the front cover in stereotypical clothing and pose to relate to the target audience and attract them.
3.Audience Feedback
The author created a local newspaper and used Facebook to get audience feedback. People provided positive feedback on the newspaper's masthead, cover page, and inside stories. However, some commented that the cover page could include an additional small story. Others noted there were too many advertisements. The author incorporated some of this feedback, such as adding another small story to the cover page, but did not reduce advertisements due to research showing other newspapers also use that format. The audience feedback helped the author understand what people demanded and improve their approach to creating the newspaper.
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Task 5&6
SASH has a website that provides information on how to help the homeless charity. It displays statistics showing the positive impact of donations, such as the number of young people and new lodgers helped in a year. The website uses clear writing and formatting to communicate this essential information. SASH also creates advertising materials like posters and leaflets to promote awareness of homelessness issues and the support offered by the charity. The design process considers logos, color schemes, fonts, images and messaging to effectively engage the audience.
Evaluation: Reflection on audience feedback
The document provides feedback on different elements of a music magazine called "UP BEAT".
For the front cover, feedback was positive about the title, use of bold purple color, and graffiti-style text which grabbed attention. However, the price text was noted as too small.
Feedback on the double-page spread liked how the title spanned two pages for dramatic impact and how the article was formatted. However, the pull quote did not stand out well.
For the contents page, feedback was positive about the clear section divisions, images providing insights, and personal editor's note. However, page numbers were missing from images.
Evaluation
The document discusses an advertising campaign created for the charity SASH. It begins by outlining the original campaign design, which included a black and white photo and text. The author realized this design was too basic and didn't effectively communicate the message. Two revised designs are then presented, but both were deemed unsuccessful. The final design uses a collage of faces in black and white with the text "anyone can be homeless." Techniques like minimal text, visual elements, and black and white colors aim to clearly convey the message and engage the target audience of 16-24 year olds. The author believes the impactful design will make the public reflect on homelessness and potentially volunteer.
Analysis of colours
The document analyzes several color palettes and discusses their suitability for different types of magazines. It considers how colors like reds, blacks, blues and greys could work for magazines with themes related to alternative music, fashion, or content appealing to both male and female audiences. The author's favorite palette incorporates light and dark colors like black, blue and grey that contrast strongly yet seem relaxed. This palette is seen as fitting their magazine's alternative music theme while appealing to both genders.
Question 5
This document summarizes how the author addressed their audience through various design elements in their magazine. For the front cover, they used striking colors and fonts identified by their target audience and included a direct image to attract readers. For the contents page, they continued the color scheme and included intriguing images to represent articles and entice readers to learn more. For the double page spread, they featured a mysterious band image and pull quotes in attention-grabbing fonts and colors to draw readers into the article.
Evaluation 5 final
The document discusses strategies for attracting and addressing the target audience of a new magazine. These include using prizes like new headphones to grab attention, featuring 3D graphics and celebrities to appeal to interests in technology and fame, and addressing topics like music, fashion, and technology that would be relevant to younger readers. Price points and an accessible layout with clear labeling are also discussed as ways to make the magazine appealing to its target demographic.
Evaluation client
The document summarizes Luke Ross's evaluation of an advertisement he created for an electrician company called Covent Fire. Some key points:
- The intended audience was homeowners aged 30-60, targeting both male and female property owners from middle to high social classes.
- The 39-second advertisement aimed to appeal to homeowners by promoting smoke alarm fixes, tests, and installations. It targeted ages 20-30 with a lighthearted comedic style.
- The client wanted a 40-second advert that was entertaining and memorable while providing company information. Strengths included the editing and soundtrack, but filming additional shots was difficult due to time constraints.
- Research strengths included identifying the target audience. Weaknesses
Evaluation Q5
The document discusses various design elements of a magazine created for an evaluation project. It describes how the student:
1) Conducted a survey to choose a "gritty and urban" font for the masthead to attract their target working class audience.
2) Used Survey Monkey to create a professional survey to gain insights from people on preferred magazine content like price and genres.
3) Features a hip-hop artist on the front cover in stereotypical clothing and pose to relate to the target audience and attract them.
3.Audience Feedback
The author created a local newspaper and used Facebook to get audience feedback. People provided positive feedback on the newspaper's masthead, cover page, and inside stories. However, some commented that the cover page could include an additional small story. Others noted there were too many advertisements. The author incorporated some of this feedback, such as adding another small story to the cover page, but did not reduce advertisements due to research showing other newspapers also use that format. The audience feedback helped the author understand what people demanded and improve their approach to creating the newspaper.
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Similar to Flat plans pp
Evaluation
The document evaluates the effectiveness of advertising posters and a leaflet created for the homeless charity SASH. The posters feature images of homeless people within SASH's target age range of 16-24 and communicate that SASH can help homeless individuals. While the original intention was bus stop posters, the images worked better as billboard posters. The techniques used - including simple text, consistent style, and artistic editing in Photoshop - make the messages clear and help grab attention. The content is considered effective at raising awareness of SASH and the issues of youth homelessness. The overall campaign is expected to positively impact the public and target audience.
Task 12
The document discusses an advertising campaign created for a charity called SASH that helps prevent homelessness among young people aged 16-25. The creator believes their campaign fits the charity's brief and is fit for purpose. They designed posters with appealing layout, text, and language to target the 16-24 demographic. While the campaign communicates the message clearly, the creator notes some additions could have improved reaching more people in need. Both the imagery featuring peers and simple language make the campaign appropriate for the dual target audiences of young people and potential volunteers of any age. The final campaign blended concepts from initial ideas of positive and negative messaging to take a serious yet stylized approach.
Task 11 and 12 Final Products and Evaluation
The document is an evaluation of various products created for the charity SASH, including leaflets, posters, and billboards. The products were designed to raise awareness of youth homelessness and encourage donations and volunteering. The evaluation discusses the purpose and target audience of each product, and how they compare to other homeless advocacy materials. Overall, the creator feels the products effectively communicate information about SASH and could help address the problem of youth homelessness. Room for further improvement is also noted.
Evaluation
This document provides an evaluation of advertising materials Nicola Kilgallon created for the charity SASH. Nicola created two posters, a sticker, and a bookmark to promote SASH's mission of helping homeless youth. The posters target 16-24 year olds and people with spare rooms. Nicola feels the designs effectively communicate the message and fit the purpose of raising awareness and encouraging volunteering. Minor adjustments were made to the poster layout during creation, but the overall designs matched the original plans.
Evaluationhomeless
The document discusses the author's advertising campaign posters for a homeless charity. The author created 3 posters with similar color schemes and layouts that convey the message that homelessness can be hidden and isn't always obvious. One poster shows a street to represent homelessness, another shows a house, and another shows an abandoned train station. The posters have the word "home" faded into them to represent how homelessness can be difficult to see. The author aimed to create eye-catching posters that raise awareness of homelessness without using negative imagery.
All the work
The document provides an evaluation of advertisements created for SASH (Support and Shelter) to encourage volunteering. It discusses various poster, bus advertisement, and sticker designs created by the author. The author aimed to create advertisements that followed a consistent theme and color scheme to be inviting and encourage volunteering. The document reflects on what elements made each design more or less fit for its purpose of attracting volunteers and discusses how the designs could be improved.
Evaluation
The document discusses an advertising campaign created for a youth homelessness charity called SASH.
The creator aimed to communicate the message of "preventing youth homelessness together" through various mediums including business cards, posters, and ads. The original intentions were to use purple tones and a house logo, but these were changed to seem more professional and appropriate for the target audiences.
Techniques like lowering image opacity and adding shapes were used to draw attention to key messages. The content is meant to raise awareness of SASH and get people interested in volunteering or learning more. One poster in particular uses a dark tone to emphasize the need for more volunteers. The campaign aims to have a positive impact by informing the public about
Aims and considerations LO2
The document discusses research plans for creating posters to raise awareness of homelessness. It will involve:
- Looking at 6 existing posters/billboards to analyze design elements like color, images, fonts
- Targeting 16-24 year olds, as homelessness can be an issue for that age group
- Surveying 10 people of various backgrounds using Facebook, Twitter, Instagram and in-person questionnaires
- Displaying the finished posters in locations like bus/train stations and shopping centers with high foot traffic to maximize awareness
- Noting potential sensitivities in the research, such as avoiding stereotypes, and overcoming challenges like follow up questions if respondents are untruthful or offended by initial questions.
Final evaluation
The document evaluates the effectiveness of a social media campaign created to promote the services of a homeless youth charity called SASH. The creator analyzes each element of the campaign, including posters featuring stories of homeless youth and a leaflet about SASH's Nightstop service. She believes the techniques used, such as personal stories, images of relatable youth, and consistent branding, help communicate the message that homelessness can affect anyone. However, she notes the campaign could better target volunteers. Overall, the evaluation finds the content and design achieve the goals of raising awareness and informing the public about SASH's work.
Homeless evaluation
The document provides an evaluation of three advertising products created for the charity SASH: a poster, leaflet, and sticker.
For the poster, the message is clearly laid out and uses images, names, and questions to make the content more personal and draw responses from readers. For the leaflet, information is presented clearly through paragraphs, images, and a personal story, though it could better target homeless youth. The sticker uses few words and a clear design with strokes and borders to stand out and communicate its message effectively.
Aims and considerations sheet
The document outlines the aims and considerations for research to create marketing materials for the organization SASH. It discusses looking at 5-10 existing marketing artifacts like posters and leaflets to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using an online survey and direct interviews. Research goals are to understand how to appeal to a variety of people. Sensitivities around questioning those experiencing homelessness and ensuring participation is voluntary are important. Potential barriers include some unwillingness to share personal experiences. Finished pieces may be displayed in places frequented by 16-24 year olds and on public transit to reach a wide audience.
Aims and considerations sheet
The document outlines the aims and considerations for research to help market the organization SASH. It discusses looking at 5-10 existing marketing materials like posters, leaflets, and ads to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using online surveys and interviews. Finished pieces would be displayed in places frequented by that age group like colleges, shops, and on buses and trains. SASH faces funding issues as current funding from the council is being cut, so marketing is needed to gain donations from the communities they help.
Final plan LO3
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
Social Action Evaluation
The document discusses an evaluation of a social action advertising campaign for a charity called SASH. The evaluation addresses whether the campaign is fit for purpose, clearly communicates its message, and is appropriate for its target audience. The creator believes the campaign is effective because each ad highlights specific information simply and clearly. Images of regular teenagers help viewers relate to homeless youths. Contact details are prominently featured to allow urgent access to help. The tone is welcoming without being formal. Comparisons are made between the creator's intentions and final outcomes, noting changes made to improve layouts, colors and organization.
Aims and considerations
The document outlines plans for research to create promotional materials for a charity called SASH that helps the homeless. It discusses examining existing campaigns to analyze colors, images, writing and effectiveness. It aims to survey 20-30 people ages 16-24 through questionnaires to understand preferences. Potential issues addressed are offending people with images/questions and low response rates, which will be addressed through sensitive questions and approaching people in person. The finished materials are planned to be posted online and in stores to promote awareness and fundraising for the local charity.
Sash evaluation pt2
This document summarizes the evaluation of two posters, one created by the author and one by SASH. The author's poster uses a plain style with real photos and simple writing to appear less professional but more relatable to audiences. While the SASH poster stands out more with its bold colors and fonts, making it better for marketing the company, the author's poster provides more detailed information that would be better for audiences seeking help. Both posters are of similar quality in conveying their messages, but the SASH poster may appeal more to children while the author's poster is more suitable for adults.
Eval
The document discusses the suitability of marketing materials created for the SASH campaign. The target demographic is 16-24 year olds. Posters were designed with contemporary layouts, block color schemes, and portraits to represent hosts and people helped by SASH. Statements from volunteers and youth helped give a personal feel and show the positive impact of SASH's work in a friendly manner rather than using negative imagery. The leaflet design clearly communicates the benefits of SASH through important phrases and neutral color boxes. Photographs in Polaroid frames and banners/typewriter fonts were used to attract a younger audience. Personal statements on the posters help create a relaxed atmosphere and show others facing similar situations are being supported.
Social action evaluation resubmission
The document discusses an advertising campaign created for the charity SASH to prevent youth homelessness. The campaign includes three products: a bookmark, park bench advertisement, and two posters. The author believes the products are fit for purpose because they relate to the charity's goals, use bright colors to catch attention, and look cohesive as part of the same campaign. The products are also deemed appropriate for the target 16-24 year old audience through use of engaging fonts, colors, and simple designs. However, the author notes the products could more clearly communicate the charity's message and services provided.
Evaluation
The document contains Ryan Goldsmith's responses to questions about an advertising campaign created to raise awareness of homelessness. Ryan believes the campaign is fit for purpose because it focuses solely on raising awareness of help available to the homeless. While the designs use common charity approaches, Ryan thinks including images of people participating in activities would better appeal to the target age group. Ryan also feels the campaign clearly communicates its message about helping the less fortunate through consistent branding and focusing on the cause. However, adding personal thoughts could make the information feel more genuine. Overall, Ryan thinks the techniques and content are effective at raising awareness but could be improved by including more success stories and images relevant to the target audience of 16-24 year olds.
Task 7
The document provides details on four different ideas for promoting a charity called SASH that helps prevent youth homelessness:
1. A poster with equal text and imagery, including facts, images of happy people, and information on how to help.
2. A three-page leaflet with information on "what, how, why, where" the charity works on the inside and contact details on the back.
3. A billboard ad with the charity name and logo at the top, an image below, and brief details at the bottom near images of houses.
4. A circular sticker with the charity name, a large image of smiling teenagers, and a helpline number and slogan. The simple designs aim
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Task 9
This document summarizes changes made to a fanzine layout about hip hop fashion. Images of hip hop clothing and chains were added behind copy text. A graffiti-style font was used for the headlines. The image of Cara was cropped too much initially, so a border was added to make it stand out more. The writing under Cara was also made to stand out more by changing it to white text on a black background to match the black and white color scheme. Color chains were added under the text to introduce some color to the layout. These changes were made to make the layout look more professional.
Task8
The document describes the process of designing a tabloid newspaper layout about Tupac Shakur. It discusses adding different elements like mastheads, images, headlines, and body copy in various configurations. Over multiple iterations, adjustments were made to things like font sizes, image placement, use of color, and addition of other stories to fill space and make the design look more professional and engaging like a real tabloid newspaper. The final layout included The Sun masthead, a large centered image of Tupac with headline in a black box, body copy in a right-side white box, and a celebrity news brief about Chris Brown in the top right.
Task 7
This document summarizes the process of designing a mock front page for a broadsheet newspaper about Tupac Shakur's death. The designer created several draft layouts, beginning with a simple design and refining it after reviewing real broadsheets. The final design includes a masthead, headline about Tupac's shooting, a photo, multiple columns of body copy and excerpts, a free CD offer to promote sales, and other typical broadsheet elements like a date, price and pull quote. The designer chose fonts, filled whitespace, and refined small details to create a polished, professionally-designed mock front page.
Task 6
The document describes designs created for 6 words: add, jump, curve, bounce, and question. For "add" the letters were overlapped to look like a plus sign. For "jump" the "u" was made taller to look like jumping. For "curve" the letters were spaced and styled to appear curved. For "bounce" each letter was placed higher or lower to look like a bouncing ball. For "question" the word was copied and stacked to look like a question mark, but the author decides it looks messy and could be improved by shaping the letters into a question mark shape.
Fibbers page
The document describes a poster created for a band called Fibbers performing at Broken Arrow. To draw attention despite not being able to use images, the student used different fonts, colors and sizes - making the band and venue names largest. However, the poster had significant white space which the student felt looked plain and would not catch people's eyes as they walked by. The student used a 3x3 grid layout with 5mm gutters for the poster.
Presentation1
The document describes four different page layout designs:
1) A 3x3 grid with an image on the right side and text wrapped around it.
2) A 5x4 grid with a larger image at the top left and text in columns below.
3) A 6x3 grid with text spread across three columns and a black and white image spanning four columns at the top.
4) A final 3x3 grid with overlapping black and white images on the left and text on the right, layered with transparent tattoo images behind the text. This layout is preferred as it is more visually interesting.
Lady gaga
Q magazine uses a large red pull quote in the form of the letter "L" to emphasize Lady Gaga's name across a double page spread. They utilize significant white space around the spread to make the black and grey photograph and text stand out. Drop capitals are also used to liven up the dense copy and keep readers engaged. The magazine targets young males through revealing photographs and avoids taboo language.
Presentation1
This document provides guidance on designing effective posters, leaflets, and instructions. It recommends using techniques like question headings, concise text, bullet points, bold formatting, and clear illustrations to engage readers. Specific tips mentioned include using bold fonts and capital letters for important information, keeping colors simple and consistent, and including multiple languages for instructions. The goal is to clearly communicate messages while maintaining readers' interest through visually appealing and easy-to-understand design choices.
Lo4 pro forma
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
Presentation1
This document analyzes design elements used in various informational posters and leaflets. Key elements discussed include using bold fonts and headings to draw attention, bullet points to break up text, consistent colors and formatting to appear professional, illustrations to clarify instructions, and concise language and factual information to engage readers and establish trust. These design choices aim to efficiently communicate important messages and ensure readers understand and retain the information provided.
Experiments%20evidence%20template[1]
The document is a reflection by a student on their experimental photography project aimed at depicting human emotions. They intended to photograph six basic emotions but found it difficult to capture genuine expressions of emotions other than happiness. Their original photographs did not turn out as planned so they edited the images in Photoshop instead. They used layer effects like multiply and subtract to combine two photos, and changed one image to black and white with a hue blend to depict different emotions. While they were pleased with the effects, they acknowledge the photos of emotions looked fake and could have been improved with better lighting, makeup, and a more cooperative model.
Photographs
The document discusses a photographer testing out different photography techniques using their sister as a model. They took sample photos against a cream wall with flash to better light the subject. The photographer experimented with different lighting, angles, and facial expressions to improve the shots. Various editing techniques were then tested on the photos, including layer blending for 3D effects, overlapping images to show different emotions, and adjusting colors and opacity. While the sample photos helped test techniques, the photographer realized the shots did not capture genuine emotions and were of poorer quality than other photos due to distractions during the shoot.
Task 4
1. The document discusses ideas for photographing emotions and self-discovery. It proposes three ideas: 1) Photographing a subject with a happy face in the mirror but a sad face in the reflection, 2) Photographing a subject with a blank face and masks of different emotions behind them, and 3) Photographing a subject holding their face as a mask and changing the mask's emotion during movement.
2. It also includes mood boards exploring emotions and how color can impact moods. It discusses how different colors like red, orange, yellow are warm while blue, purple and green are cool. It also talks about using color therapy to influence emotions.
3. The document analyzes components of
Task 4
This document discusses emotions and how they are experienced in the body. It notes that happiness is felt all over the body, while anger and fear bring strong sensations to the chest. Sadness and depression show dullness in the legs and feet. Expressions of pure emotions typically last 0.5 to 4 seconds and involve the entire face. The document also discusses how color can influence moods and emotions, with warm colors like red, orange and yellow evoking feelings ranging from warmth to anger, and cool colors like blue and green promoting calmer feelings. It mentions chromotherapy uses specific colors for healing purposes.
Task 3
This document contains summaries of three photography techniques:
3D photography can be created in Photoshop by removing the red channel, which gives photographs a 3D effect that looks better with 3D glasses. Multiple exposure involves overlaying two or more photos to create ghostly or mirrored images, such as a forest backdrop with a woman's face in front. High speed photography captures very fast movements, like cannonballs or strawberries being shot, that the human eye cannot see by taking many frames per second to reduce motion blur.
Task 2 powerpoint
The document summarizes the student's reflections on an experimental photography assignment. It discusses several types of photographs the student took, including reflections, movement, out of focus shots, and Hockney-style photomontages. For the reflections, the student felt one candid shot through glass came out best. For movement photos, they liked two blurry shots with lights and of a person walking. The out of focus photos were a challenge to make look professional. For the photomontages, the student felt the one combining gallery photos looked most like David Hockney's work and was most successful. Overall, the student felt they could improve by planning shots better and taking more photos for each technique.
Task 1
Erik Johansson is a Swedish photographer born in 1985 who works with modern techniques like Photoshop. His style is non-traditional and contemporary. Some of his work is commercial for advertisements appearing on billboards and posters. He has done advertising work for companies in the Middle East.
Chema Madoz is a Spanish photographer known for his surrealist black and white photographs from the 1980s. He uses everyday objects to make them appear as something else through lighting and placement. His work is considered traditional as it does not use modern editing techniques.
Clarence John Laughlin was an American photographer born in 1905 who was influenced by his difficult childhood. He is known for his surrealist layered black and white
Experiments%20evidence%20template[1]
The student conducted an experimental photography project aimed at capturing human emotions. They took photos of a model attempting to display emotions like happiness, sadness, fear and anger, but found the expressions looked fake. They then experimented with editing the photos in Photoshop, applying effects like changing layers to multiply or subtract and adjusting opacity. This allowed them to highlight certain features or add color. The final images combined two or four photos with 3D blending effects to show differences in emotion. While the photos did not turn out as hoped due to the model's limited emotional range, the editing effects produced interesting results.
Photographs
The document discusses a photographer testing out different photography techniques using their sister as a model. They took sample photos against a cream wall with flash to better light the subject. The photographer found the bottom left photo looked better due to the lighting and angle. They also tried different editing techniques like 3D effects, overlapping photos with different blend modes, and positioning layers to better show emotions. However, the last set of photos were of poorer quality since the model was tired and distracted, so better conditions are needed for more successful photos.
Photographs
The document discusses test photographs taken of the author's sister to practice photography techniques. It analyzes several photographs with different lighting, angles, and facial expressions. The author experiments with editing the photographs using layer blending, 3D effects, and overlapping multiple photos to depict different emotions. The goal is to learn techniques that can make emotions appear more natural and faces stand out against backgrounds for the author's real photography project.
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Flat plans pp
- 1. I will put the SASH logo here, this will let people know what the poster is for and who the charity is. Flat Plans I have decided I will take my own image and I would like it to go here covering quite a lot of the poster. I think this would be a good idea because more people look at pictures and many don’t think they need to read the information, so by having a good picture that shows a lot, it will make people more interested in the poster and make them read it. In this space, I will put information I have found out about homelessness and also any research I have received from my questionnaire. As the posters are for SASH, I will include what SASH do and contact details at the bottom, in case people need them.
- 2. Flat Plans As the posters are for SASH, I will include contact details at the bottom, in case people need them. I will have the photograph covering the full poster because I think adverts are more effect if there is a good photograph and if its bigger it will draw more peoples attention to it. I will put the SASH logo here, this will let people know what the poster is for and who the charity is.
- 3. I will put the SASH logo here, this will let people know what the poster is for and who the charity is. Flat Plans I have decided to take my own photographs as then I will not have to worry about copyright. I have decided the photograph will be positioned in the top right of the poster. As the posters are for SASH, I will include contact details at the bottom, in case people need them.
- 4. Logo ideas