The marketing materials will use green banners and handwritten and typewriter fonts. Images will feature a previously homeless person and an older host from SASH to show the impact of new friendships between hosts and people aged 16-24. A variety of green shades will be used to represent well-being and health. The layout will be based on blocks with some overlapping imagery to create a clean, professional look for a wide audience. Contact details and statistics will be taken from the SASH website.

1. My plan for my set of marketing materials is to use two/three green
banners to hold the main titles, using a font that mimics that of font
seen in schools in a handwritten style. I will also use typewriter style
font for contact details and other small sections of information.
Examples of fonts I will use is Travelling Typewriter and Savannah.
For images I’m going to feature imagery of a young person who has
previously been homeless and an older person who has become a
host at SASH. The purpose of the poster is to focus on the back
stories of people that have worked or being a part of SASH and their
experiences. It will be based on creating new friendships and a close
bond between and host and a young person (demographic aged 16-
24) The images will be based on a positive composition to show the
great impact SASH has had on it’s volunteers and young people, I will
take my own imagery and also use some stock images if I am lacking
time.
The colour scheme will be a variety of green shades that will alter for
each poster, I have chosen green as it is representative of well-
being, health and happiness and is an overall calming colour to look
at. It also works well with the SASH logo and various other forms of
marketing they offer.
The layout of my final piece will be more or less based on blocks and
aligned equally to fit the page will occasional overlapping of shapes
and imagery. I feel this will give a clean, professional look and be
appropriate for a wider range of audiences rather than just young
people, and also be more relatable to people considering becoming
hosts.
Information and contact details for the charity will be taken from my
main source, the SASH website and also statistics taken from
research online to show an equal ratio of fact and opinion.