The document summarizes the target audience for a media product about R&B and urban music. The target audience is 16-21 year olds as research shows they are most engaged by this genre. Specifically, the audience is middle class, with a slightly higher percentage of ethnic minorities listening to this type of music compared to white people. Both males and females are targeted through content design. The psychographic profile of the audience includes those interested in fashion, sports, concerts, social media, and music streaming/purchasing who see musicians as celebrities. Elements of the media product like the cover, contents, and double spreads aim to attract this audience through prominent images and text designs.