The document contains details about 10 different gamification case studies for various companies. It describes the players, themes, key performance indicators (KPIs) tracked, challenges, and awards for gamification programs implemented at a cosmetics company, hotel group, car rental company, industrial manufacturer, and dental franchise organization. For each one it provides 2-4 paragraphs explaining the business context and key elements of the corresponding gamification solution. The case studies cover a range of industries and business functions among the various companies described.

1. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

2. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

3. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

4. Sales field
One answer is …
… Enterprise Gamification
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

5. the untapped “competing” gen.
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

6. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

7. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

8. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

9. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

10. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

11. experience
Plan-B
2 tickets for a
great Music Festival
iPad Mini
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

12. Formula 1
Synchro
Far West
Realities
Misses & Tops
Pirates
Sailing
Ninjas
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

13. Obj:
3.000.000
Real
Falta
2.156.921
843.079
#
(Premio Directo)
245.122
237.921
232.279
22 CLÍNICA 15
24 MORATALAZ
24 DENIA
110.114
109.821
105.100
…
Jaume Juan
Obj:
jjuan@apesoft.com
70,00%
Real
Falta
Valor
1 LEGANES
2 ALCALÁ 1
3 CLÍNICA 30
Reto Activo COLECTIVO
Vender 3M€ acum en
Q1
Jugador
EQUIPO: CENTRO
53,37%
16,63%
#
Reto Activo EQUIPOS
Alcanzar distribución
70% Mega-Active en
Mayo-Sep
(Premio Directo)
www.apesoft.com
Jugador
Valor
1 A. Rodaballo
2 M. Martínez
3 C. Escobar
75,23%
72,15%
68,12%
6 J. Pérez
7 S. Mañana
8 D. Torres
59,45%
53,20%
47,78%
…
@jaumejuan

14. 5 Customer
Stories
Beauty
Car Rental
Jaume Juan
Hotels
Industry
Dental Franchise
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

15. Beauty
An well known cosmetics manufacturer with a
renowned brand.
His team of 139 business developers located in
80 centers of El Corte Ingles compete for "Miss
Excellence". They should be good at some
indicators such as sales, product sales or CRM
contacts.
Game Details
Players
Theme
% Sales vs Target, % Product Serum Growth,
% Product Lifting Growth, CRM new
contacts/ Units sold
Challenges
Top 20 adelgazante sales, Top 30 Multiactive Sales, top 10 make-up Sales
Awards
jjuan@apesoft.com
Miss Excellence
KPIs
Jaume Juan
139 business developers
Based on pseudo-cash
www.apesoft.com
@jaumejuan

16. Hotels
A Hotel Group with presence in more tan 20
countries.
Every Hotel Manager is a famous pirate. They
compete to enhance customer satisfaction, inhouse sales and customer costs
Game Details
Players
30
Theme
Pirates
KPIs
% Trip Advisor index, % In-house sales vs
target, COC
Challenges
Top 10 upgrade sales, top 20 Spa sales, top
30 local experiences sales
Awards
Based on experience packs, tickets for
exclusive Shows, and uncommon Trips.
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

17. Car rentals
The world leader in car rentals gamify its
Corporate Sales Team.
Players are formula 1 drivers competing to
outperform in sales KPIs and to decrease Days
in Sales Outstanding (DSO)
Game Details
Players
20 Sales Reps
Theme
Fórmula 1
KPIs
% Sales vs Target, % Revenue per Day vs
Target, % new Customer Acquisition vs
Target, DSO
Challenges
Top 7 Medium Term Rentals, Top 5 Van
Rentals
Awards
Based on experience Packs, Trips and
electronics
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

18. Industry
Game Details
Industry leader in automation, robotics and
power technologies, makes compete their
financial controllers to decrease the Net
Operating Working Capital (NOWC).
Players
67 Business Unit Financial Controllers
Theme
No theme
KPIs
DSO, % Inventory Reduction, DIH,
% NOWC
67 business units with their Financial Controllers
in 15 EMEA countries compete to enhance some
KPIs related to NOWC, such as DSO, DIH and
better inventory management.
Challenges
Enhance Ageing, Overdues, Cash on Hand
Awards
Electronics: pocket HD, ebook readers, Tablets,
…
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

19. Dental Franchise
One of the leaders in dental franchises in Spain
with almost 60 centers competing to enhance
sales KPIs.
Each center has two players that compete
together as a team against other centers: the
Manager and the Receptionist.
Each Center is a musical band competing in a
Ficticious Reality game called “The Music”. The
first Stage is related to Castings, the second will
be the Game Show
Game Details
Players
120 players in 60 centers: Managers
and receptionists
Theme
Reality – Musical Game Show
KPIs
% Sales vs Target, % High Margin
Products vs Target, % Execution
Challenges
Increase average Price per customer
Decrease operational costs
Promote specific financing options
Awards
Experience Packs and Electronics
Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan

20. Jaume Juan
jjuan@apesoft.com
www.apesoft.com
@jaumejuan