This document outlines a four-week plan to develop branding and promotional materials for a reading campaign. Week 1 focuses on sketching and finalizing a logo in Photoshop. Week 2 involves creating A3 posters using the logo, sketches and mood boards. Week 3 is dedicated to designing merchandise like t-shirts and mugs featuring characters from books in the style of the posters. Week 4 wraps up any unfinished work and starts planning an online or in-person book fair using the developed materials. Photoshop, InDesign, online templates and finished assets will be used throughout.