The document outlines a social action project schedule spanning 4 weeks. In week 1, the schedule involves brainstorming and designing a logo on Monday, finalizing the logo on Tuesday, and beginning to plan a campaign poster on Tuesday. Week 2 focuses on finalizing the poster on Monday, designing a membership form on Monday and Tuesday, and planning merchandise by the end of the week. Week 3 involves continuing work on merchandise designs through mind maps and drafts. Week 4 is designated as contingency time to refine any work from previous weeks. Various computer programs and online resources are listed that will aid the project work.

1. Social Action: Schedule
Week 1
Monday 10:50-12:20 - Brainstorm of ideas for logo: Choices for colour,
finding fonts online, type of logo, positioning, etc.
1:10-2:35 - Beginning production for logo, initial shapes and
ideas take form, some experimenting with different designs.
2:50-4:20 - Continuation of logo design, ideas start to take form,
produce one or two different ideas, plan a final logo
Tuesday 9:00-10:30 - Spare time, could be used to develop logo more (if
at home)
1:10-2:35 - Finalizing logo designs. Pick one from several
different designs, begin finishing touches.
2:50-4:20 - Begin planning the campaign poster, start a mind
map for different ideas and approaches, light experimentation
with different themes
Wednesday Free day. Could use this time to try out some more poster
designs and generate some new ideas. Logos can be checked
over and improved if necessary.
Thursday 9:00-10:30 - Begin production of poster, try out lots of different
layouts and ideas. Produce several drafts that can be used to
build up towards the final piece.
10:50-12:20 - Work on poster, trying out lots of different ideas,
begin building up to the final piece.
Friday 1:10-2:35 - Work on poster, begin finalizing ideas, and build up
towards one final piece.
2:50-4:20 - Continue work on poster, approach final piece with
lots of drafts and experimentation. Will have style and theme
nailed at this point: only positioning and design will be modified
Week 2
Monday 10:50-12:20 - Finalize poster design, write outline.
1:10-2:35 - Export poster as A3. Begin work on the membership
form, producing a series of flat plans with lots of
experimentation in the design and positioning of elements.
2:50-4:20 - Continuation of initial design stages, lots of
experimenting and picking out designs that are favorable.
Tuesday 9:00-12:00 - Free time to check over all previous work for any
imperfections and correct where appropriate.
1:10-2:35 - Begin work on the membership form using the flat
plans as a guide and existing membership forms for the
appropriate copy. Annotate flat plans where appropriate.
2:50-4:20 - Continue work with membership form with lots of
experimenting and different designs.
Wednesday Free day.
Thursday 9:00-10:30 - Continuation of form work. Quick check to see if all
previous work is up to scratch, note down anything that can be
improved during contingency time.
10:50-12:20 - Continuation of form work, approaching final
piece. Begin choosing most popular elements and combining

2. them into a final piece.
Friday 1:10-2:35 - Finalize membership form, moving on from drafts
and putting final pieces in place.
2:50-4:20 - Quick check back on work to ensure all is up to
scratch. Begin planning the merchandise by collecting ideas and
creating a mind map.
Week 3
Monday 10:50-12:20 - Continue with mind map, collecting and building
upon lots of ideas. Start mood board and collect images of surf
related merchandise.
1:10-2:35 - Continue with mind maps and mood board,
collecting images and building upon ideas.
2:50-4:20 - Begin production of the first few drafts
Tuesday 1:10-2:35 - Continue working on first drafts, trying different
styles and designs.
2:50-4:20 - Same as above, trying lots of different techniques
and styles, creating a lot of variety to choose from.
Wednesday Free day.
Thursday 9:00-10:30 - Continuation of merchandise work, moving
towards a final design.
10:50-12:20 - Approaching final design, making lots of tweaks
and changes, trying new things.
Friday 1:10-2:35 - Choose final design, making any last changes before
doing so.
2:50-4:20 - Choose final design and begin creating mockups of
merchandise, documenting and recording each. Use a variety of
different mediums, such as clothing, decorative items and
phone/tablet cases.
Week 4
Monday Contingency Time.
Tuesday Contingency Time.
Wednesday Free day.
Thursday Contingency Time.
Friday Contingency Time.

3. Resources:
Computer (Provided by College and present at home)
A computer will be used for my digital work and for word processing.
Photoshop (Provided by college and present at home)
Photoshop will be used for the creation of my final pieces, my logos, campaign
posters, membership forms and merchandise mockups.
Memory stick for storage of data
To transfer files between home and college I will use my memory stick.
Alternatively I can email word documents to myself, but bigger files such as
those for Photoshop will be too big to be sent over.
Pens/Paper for small notes and ideas generation
During the creation of my pieces if I get any ideas or experiments I can jot them
down on a piece of paper and use it as a reference without detracting from the
Photoshop document.
Images for reference and inspiration
I will need several images to draw influence from and to reference when I cannot
recall certain elements from memory. This may include images of surfing related
things such as surfboards, waves and specific gear. I will use Google Images for
the majority of the pictures I will need.
Fonts
I will require several different fonts for my final pieces that are not installed
already on the computer. I will use the website dafont.com to acquire different
fonts for use in my project.
Mock-up Templates for merchandise
To show off my designs for the merchandise in the correct context I will need
several templates of mock-ups of garments that can show off my designs and
artwork. I can find these for free on redbubble.com and on Google Images.