The document outlines a 3-week production schedule for creating a logo, campaign posters, and merchandise for a project. Week 1 focuses on developing and refining logo designs over 5 days. Week 2 involves generating poster ideas and producing 3 campaign posters over 5 days. Week 3 consists of brainstorming merchandise ideas and designing and mockups 3 products to be listed on Redbubble over 5 days. Minimal resources are needed including a Mac, Photoshop, online images and fonts, and internet access.

1. Production Schedule
Week 1 (Logo) What? Specific Details
Day 1 Moodboard production Development of several possible design ideas
Day 2 Moodboard production
continued
Development of several possible design ideas
Day 3 Logo production begins Creating a range of logos designs testing out a range of
colours fonts and styles
Day 4 Logo production continued Further creation of designs, refining previous designs and
ideas
Day 5 Logo production continued Deciding on a final design, making slight alterations and
producing a simplified version
Week 2 (Campaign
Posters)
What? Specific Details
Day 1 Idea Generation Creating Mindmap of possible ideas for the posters
Day 2 Idea Generation continued Refinement of ideas generated in moodboard, and
outline of final idea created
Day 3 Poster production begins Collecting possible images to be used from the “This Girl
Can” website, and find their social media tags, begin
production of first campaign poster
Day 4 Poster production continued Complete production of first campaign poster, and
produce second campaign poster
Day 5 Poster production continued Produce the third campaign poster, make any final
adjustments to the campaign posters

2. Week 3
(Merchandise)
What? Specific Details
Day 1 Mindmap Production Generating possible ideas for designs and types of
merchandise
Day 2 Moodboard production Development of several possible design ideas
Day 3 Merch design production
begins
Sourcing images to use and undertaking production of
the first design
Day 4 Merch design production
continued
Sourcing images to use and undertaking production of
the second design
Day 5 Merch design production
continued and mock ups
created
Sourcing images to use and undertaking production of
the third design, uploading all designs to Redbubble and
making adjustments to the scale etc. on chosen merch
items.

3. Resource outline
For the production of the Logo, Campaign posters and merchandise, I will not
need a great deal of resources.
I will only need access to a mac, Photoshop editing software, and additional
assets which can be found online.
I will not be taking my own images as I will be using pre existing images from
the “This Girl Can” campaign website to create continuity with their
campaign, I will also be using Photoshop to create my own images using the
rotoscoping technique amongst other tools. Using these resources mean that
I will not need to use and image capture equipment (such as a DSLR camera).
A variety of fonts which I intend to use can already be found on the computer
and in Photoshop which is where I will be producing my work for the
campaign, however I also intend to find additional fonts if there are no
preexisting ones on the computer which I feel would work well, to find
additional fonts I will use the website Redbubble and download any
additional fonts from here.
Finally in order to partake in a number of these processes I will need to have
access to the internet.