Scott Harrand outlines a 5-week schedule and plan for developing a campaign. In week 1, he will design a logo and develop the overall campaign idea. Weeks 2-3 involve planning campaign products and designing posters. Weeks 4-5 are dedicated to completing 5 campaign posters, with the goal of finishing each poster in 1-2 days. Computer programs like Photoshop and resources found online will aid the work. Contingency time is built into the schedule.

1. Schedule and Planning
Scott Harrand

2. Week 1
 Day One: Developing a schedule for the following five weeks
of production work. Working on a logo for my campaign
foundation, by looking at existing logos and planning from this
inspiration, and then beginning on the actual logo production.
Potentially produce a few ideas for logos.
 Day Two: Continue to work on the logo, either the planning or
actual idea production. If the logos are finished and a logo
has been decided upon, then begin to plan and develop the
overall campaign idea into detail.
 Day Three: Continue planning and developing upon the overall
idea for the campaign, solidifying a certain idea and planning
how I will proceed with it. Write down my ideas and look at
existing products and ideas to compare to.

3. Week 2
 Day One: Continue to plan my overall idea and specify the
details of it. Begin to look at pre-existing products from other
campaigns, especially campaigns linked to my own, and begin
to plan and design the products I may use.
 Day Two: Continue planning on products for the campaign.
Potentially create a mood board of pre-existing products, or
things that serve as inspiration for the product ideas.
 Day Three: Finalize the designs for the campaign products
and specify what designs I will intend to go with for the
campaign.

4. Week 3
 Day One: Beginning to work on the actual production of the
campaign, which is most likely to consist of a poster series
spanning several different posters, perhaps somewhere in the
figure of about five posters. They may each take a fair bit of
time. Today I will be working on my first poster.
 Day Two: I will most likely be continuing to work on my first
poster at this point, as I will want to get it to a good quality.
Some resources from the first poster may be re-used in
following posters, which means this poster will take longer
than the rest.
 Day Three: Optimistically I will have finished my first poster
at this point, and I may potentially begin on my second one,
but I may not have a great deal of time to get too far into it’s
development.

5. Week 4
 Day One: I will either begin or continue to work on my
second poster at this point, potentially reusing some
resources such as general bordering and text and
slogans used in the first poster, but much of it will be
new content that will need to be produced.
 Day Two: I will continue to work on my second poster at
this point, but I will aim to finish it before the end of
the day, at which point I will begin on my third poster.
 Day Three: I will continue to work on my third poster. I
am unlikely to finish it in this day but I will aim to get
as much work done as I can.

6. Week 5
 Day One: Continuing to work on my third poster, I will
aim to finish it in a timely fashion during this day, and
have as much time as possible to work through the
fourth poster.
 Day Two: I will continue to work on my fourth poster
today, and hopefully split my time between finishing the
fourth poster and beginning on the fifth.
 Day Three: I will aim to finish my fifth and most likely
final poster in this time, using the relatively short lesson
time as effectively as I can to create a good quality
poster.

7. Resources
 Computer: Adobe Photoshop, Microsoft Powerpoint,
Internet (Google Chrome)

8. Contingency Plan
 I have tried to give myself a large space of time for
doing a lot of my tasks so I hope that it will leave me
with some spare room with which to work on anything
that may be left over.