The document discusses several advertisements, including ones aimed at preventing teenage pregnancy and smoking. One ad features a sad baby who acknowledges the difficulties of having a child as a teenager. Another realistic ad depicts a baby smoking to convince viewers that smoking can lead to health issues like cancer. The ads use techniques like photo-realism, simple text and slogans, and trusted organizations or companies to deliver their messages about the risks of early parenthood and smoking.

1. Slogan – text that
reinforces the brand
The colour scheme of the
connotation i
Anchorage
– fixes the
meaning
Shot:
Birds eye
view
Banner
Logo – recognition. From
audience incorporates
people from different skin
colours
Muted colour scheme
male baby is brighter –
draws eye
Body language: he looks sad
and has accepted his future
Paralang
uage: The
way we
‘’read’’ a
media
product
Photo-realism
Juxtaposition –
realism of
babies and un-realistic
builder
Zain
Janjua

2. The parents have
acknowledged the hard
reality of being a teen
parent and has put the
situation in front of you
The baby is mixed race, she
is young and has different
colour hair.
Making you think of
having a good job
before having
children
Slogan – Trying to
prevent parents
from having
children
Slogan – Is showing
facts and statistics
which makes people
think twice about
having children
This advertisement is prejudice
because this is not based on
actual experience its just
statistics
This is the company of
the advertisement
which is showing trust
to the viewers so they
can believe is it true
The baby knows that their isn’t
a good chance that her father
won’t stay with her mother
and she knows that he will
leave the.
Zain
Janjua
Medium shot

3. This child smoking a cigar is only
doing it to show people it is a
bad as eating meat.
This poster is photo
realistic because it
shows a modernism on
how a real baby boy is
smoking in todays
society which is very
unlikely
The text is very
simple because
they want people
to focus on the
baby smoking.
Zain
Janjua
The position of the book
he is reading is to show
the audience on how
young he is and that he
is laying on the floor
reading it.
The heading for the
advertisement
This is a recognised
company and the audience
can trust them.
This is the slogan.
The extremely
formal and very
simple font shows us
that this is a very
serious campaign.
The advertisement
uses other forms
on how to get
cancer and the
baby is to help
prevent people
from getting cancer
and to stop them
from smoking
which can cause
lung cancer.
The baby is smoking
instead of reading his
book he is laying on.
It is on a billboard
which is all
around the UK
helping to stop
people from
smoking