The document discusses several marketing campaigns from different companies. It provides details on campaigns from Cherokee, Tesco, and the NSPCC. The Cherokee and Tesco campaigns aim to promote their clothing lines and show models relaxed in various scenarios. The NSPCC campaigns aim to raise awareness about child abuse and encourage donations. The document also summarizes the role of the ASA as the independent regulator for advertising across all media in the UK. It oversees that ads are legal, decent, honest and truthful for consumer protection.

1. Marketing campaigns
By Chloe Sisson

2. Tesco

3. Cherokee
• The campaign message is that their clothing is
relaxing no matter where you are. The
campaigns purpose is to sell their clothing to
all buyers.

4. This advert is showing the model is
relaxed in a situation where people
normally would not be relaxed.
The logo anchors the image as it is
showing she's relaxed in the
clothing she's wearing.
Also the position she's in, is
showing how she's relaxed in a
scary environment.
In the scenery the water in the image is
calm and peaceful and shows that she's not
bothered about her feet being in the water
as she's just relaxing and reading her book.

5. This advert is showing the model is
relaxed in a situation where people
normally would not be relaxed.
This image is showing that the
model is hanging onto a branch that
is going to snap but she's just not
bothered as she's just checking out
her fingernails.
The logo anchors the image as it is
showing she's relaxed in the
clothing she's wearing.
Also the image shows that the model isn't panicking because if that branch
snaps she will fall from a very high height you can tell this because the
background is a few mountains which has been blurred out so the main
focus is on the model the background is also the colour of the background
is bright and shows the model is happy.

6. F&F
The campaigns message is to show the audience
that they can get fashionable clothes exclusively at
Tesco. They advertise clothing suitable for all
seasons. The campaigns purpose is to sell their
clothing to all buyers.

7. This image is of a model in a
swimsuit as the scenery is
of her on a swimming pool.
The reason why the model
is kneeling out of the pool is
so you can see the full
swimsuit.
Even the kneeling on the
water she doesn't show any
sign of panicking.
The logo shows who its by and it also tells us its ‘exclusively
available at Tesco’ and t gives us the website as well so you
can buy it online.

8. This image is of a model in
a jumpsuit which is very
summery and the model is
happy with the sun
shinning on her hair . You
can tell its summer as the
scenery is bright and the
shadows of the taxi on the
floor.
The logo shows who its by
and it also tells us its
‘exclusively available at
Tesco’ and it gives us the
website as well so you can
buy it online also the ‘F&F’
is the make of the clothing
and the ‘fashion for living’
shows us its there little
motto.

9. NSPCC
NSPCC are aimed towards everybody who is
willing to donate money to help save children
from being left behind or just simple looking
after. The aim is ending cruelty to children in
the UK by fighting for their rights, listening to
them, helping them when they need NSPCC and
making them safe at all times.

10. On this advert it has the NSPCC
logo and a little quote “cruelty
to children must stop. FULL
STOP.” this is to tell us that it
needs to stop now before
anymore children get hurt.
This advert is of a teddy that has
been ripped apart and under the
teddy it says “Real children cant
be fixed!!!” this tells us that a
teddy can just be sown together
but if a child get beaten- up they
will never be able to be the
same mental and will always be
scared of someone.
It also gives us the number to their help line so you
can ring them when ever your worried or need advice
on something.

11. On this advert it has the NSPCC
logo and a little quote “cruelty
to children must stop. FULL
STOP.” this is to tell us that it
needs to stop now before
anymore children get hurt.
On this advert it has a image of a
little girl who looks upset and
looks like she's been crying, also
the little girl is using direct
address so she's drawing our
attention into the advert. This
image is also black and white
which suggest that she's not
very happy and the dark white
focuses on the girl and the black
background suggest that it just
wants us to focus on the girl.
It also gives us the number to their help line so you
can ring them when ever your worried or need advice
on something and it gives you the website as well so
you can donate on the website.

12. On this advert it has the NSPCC
logo.
The “£2 a month” shows us
that's all you need to donate to
help the children receive the
help they need.
This advert shows the little girl
walking down the stairs with her
head down, this shows she’s
upset. Also the little girls dress is
dirty, this could suggest the little
girl is not being looked after
properly or even a chance of
blood if she has been hurt. The
contrast of this image shows us
that its dark and light and as she
is standing in front of a white
door so she is standing out but
then her face is been darkened
out as she's looking down to
show she's sad .
It also gives us the number to their help line so you
can ring them when ever your worried or need advice
on something and it gives you the website as well so
you can donate on the website.

13. Regulation body

14. ASA
• As the UK’s independent regulator for advertising
across all media, our work includes acting on
complaints and proactively checking the media to
take action against misleading, harmful or offensive
advertisements, sales promotions and direct
marketing.

15. • The ASA is funded by advertisers through an arm’s length arrangement that
guarantees the ASA’s independence.
• to ensure that advertising in all media is legal, decent, honest and
truthful, to the benefit of consumers, business and society.
• Self-regulation means that the industry has voluntarily established and paid
for its own regulation.
• Even though many steps are taken to ensure ads are in line with the Codes
before they are aired or published, consumers have the right to complain
about ads they have seen, which they believe to be misleading, harmful or
offensive. The ASA can act on just one complaint. We don’t play a numbers
game our concern is whether the Codes have been breached.
• If we have judged an ad to be in breach of the Codes, then the ad must be
withdrawn or amended. The vast majority of advertisers comply with the
ASA’s rulings and they act quickly to amend or withdraw an ad that breaks
the Codes. We have a range of effective sanctions at our disposal to act
against the few who do not and ensure they comply with the rules.