Social Psychology - Journal 2
•Download as DOCX, PDF•
0 likes•154 views
This document discusses gender stereotypes in advertising. It summarizes that from a young age, children are often exposed to ideas about masculine and feminine traits through adults and media. Specifically, advertisements frequently target genders in stereotypical ways, such as portraying women as responsible for household purchases or using their looks and cosmetics. This can negatively shape perceptions and lead children to develop stereotypes. The conclusion calls for advertisements to move beyond stereotyping and aim to be universal and inclusive of all people.
Report
Share
Report
Share
Recommended
Gender & advertising
The document analyzes advertisements in Cosmopolitan, Shape, and Men's Health magazines over three weeks. The analysis finds that ads predominantly focus on weight loss, fitness goals, and celebrity/model influences. Specifically, 40% of ads relate to weight loss, fitness, and body image, while 25% are fashion/retail ads and 20% discuss plastic surgery. Both male and female magazines emphasize beauty through thinness and attractiveness. The constant focus on a singular definition of beauty promotes low self-esteem and influences people to conform to unrealistic appearance standards.
Representation of women in Advertisements
Here I am uploading my presentation of paper no-15 Mass Media and Communication and my presentation topic is Representation of women in Advertisement. It is Submitted to Dr. Dilip Barad MKUB.
UNIT 5 - Advertising
Advertising has evolved from street side sellers in India to a large business today. It began with medicines and products being advertised in newspapers like Hickey's Bengal Gazette. In 1960, advertising was recognized as a marketing industry. Advertising aims to increase sales by providing a paid, non-personal form of publicity that is identifiable to its sponsor. It benefits consumers by providing information on quality, price, availability and comparisons of products, while benefiting society through employment, economic growth, and portraying culture. Advertisements use different appeals such as emotional, humor, scarcity, and targeting gender, youth, and brands.
Depicting Women In Advertising
This document discusses the portrayal of women in advertising and makes several recommendations. It notes that traditionally, Indian and global advertisements depict women in domestic or decorative roles. However, modern women have many roles outside the home. The document recommends that advertisements show women in more diverse and realistic roles, focusing on average women and emphasizing the product rather than models. It also calls for scrutiny of advertisements that exploit women or affect their self-esteem to ensure women are depicted with dignity.
Social Psychology Journal 2
1) The document is a 432-word journal assignment submitted by a student for a Social Psychology module.
2) It analyzes an advertisement for collagen and vitamin pills that claims the products can enhance youth and beauty.
3) The student argues that the ad depicts gender stereotyping by portraying a woman to represent youthfulness and beauty, which are traits not commonly associated with men in ads.
Potrayal of women in ads
Portrayal of women in Indian advertisements has changed significantly over time. Earlier advertisements often portrayed women as passive, less intelligent, and as sexual objects for men. However, advertisements now show women in a more positive light as independent, assertive, and career-oriented. This reflects the social changes in India as more women pursue careers and roles outside the home. Notable examples include the Tanishq remarriage ad celebrating women's rights, and the Hero Honda Pleasure ad advocating for women's empowerment and enjoyment of outdoor activities. Major advertisers are now leading the way in portraying women in a progressive manner that celebrates their evolving status in Indian society.
Representation of female in advertisements
The document discusses the representation of females in advertisements. It notes that while positive representations can inspire courage and respect, negative portrayals can psychologically stress women by depicting insulting or depressing situations. The conclusion emphasizes that advertisements should change perspectives to objectify females and instead focus on the importance of females beyond their bodies. Advertisements are an important part of gender representation in society.
5.1.2 poster analysis
This poster aims to warn people about the dangers of drinking and driving. It suggests that even one drink can impair your ability to drive safely. While targeting younger male drivers, the message applies to all drivers. The poster argues that a drink driving conviction can seriously impact your life. However, the poster may not be fully effective as the images do not clearly depict drinking and driving, so viewers may not understand the message without reading the text.
Recommended
Gender & advertising
The document analyzes advertisements in Cosmopolitan, Shape, and Men's Health magazines over three weeks. The analysis finds that ads predominantly focus on weight loss, fitness goals, and celebrity/model influences. Specifically, 40% of ads relate to weight loss, fitness, and body image, while 25% are fashion/retail ads and 20% discuss plastic surgery. Both male and female magazines emphasize beauty through thinness and attractiveness. The constant focus on a singular definition of beauty promotes low self-esteem and influences people to conform to unrealistic appearance standards.
Representation of women in Advertisements
Here I am uploading my presentation of paper no-15 Mass Media and Communication and my presentation topic is Representation of women in Advertisement. It is Submitted to Dr. Dilip Barad MKUB.
UNIT 5 - Advertising
Advertising has evolved from street side sellers in India to a large business today. It began with medicines and products being advertised in newspapers like Hickey's Bengal Gazette. In 1960, advertising was recognized as a marketing industry. Advertising aims to increase sales by providing a paid, non-personal form of publicity that is identifiable to its sponsor. It benefits consumers by providing information on quality, price, availability and comparisons of products, while benefiting society through employment, economic growth, and portraying culture. Advertisements use different appeals such as emotional, humor, scarcity, and targeting gender, youth, and brands.
Depicting Women In Advertising
This document discusses the portrayal of women in advertising and makes several recommendations. It notes that traditionally, Indian and global advertisements depict women in domestic or decorative roles. However, modern women have many roles outside the home. The document recommends that advertisements show women in more diverse and realistic roles, focusing on average women and emphasizing the product rather than models. It also calls for scrutiny of advertisements that exploit women or affect their self-esteem to ensure women are depicted with dignity.
Social Psychology Journal 2
1) The document is a 432-word journal assignment submitted by a student for a Social Psychology module.
2) It analyzes an advertisement for collagen and vitamin pills that claims the products can enhance youth and beauty.
3) The student argues that the ad depicts gender stereotyping by portraying a woman to represent youthfulness and beauty, which are traits not commonly associated with men in ads.
Potrayal of women in ads
Portrayal of women in Indian advertisements has changed significantly over time. Earlier advertisements often portrayed women as passive, less intelligent, and as sexual objects for men. However, advertisements now show women in a more positive light as independent, assertive, and career-oriented. This reflects the social changes in India as more women pursue careers and roles outside the home. Notable examples include the Tanishq remarriage ad celebrating women's rights, and the Hero Honda Pleasure ad advocating for women's empowerment and enjoyment of outdoor activities. Major advertisers are now leading the way in portraying women in a progressive manner that celebrates their evolving status in Indian society.
Representation of female in advertisements
The document discusses the representation of females in advertisements. It notes that while positive representations can inspire courage and respect, negative portrayals can psychologically stress women by depicting insulting or depressing situations. The conclusion emphasizes that advertisements should change perspectives to objectify females and instead focus on the importance of females beyond their bodies. Advertisements are an important part of gender representation in society.
5.1.2 poster analysis
This poster aims to warn people about the dangers of drinking and driving. It suggests that even one drink can impair your ability to drive safely. While targeting younger male drivers, the message applies to all drivers. The poster argues that a drink driving conviction can seriously impact your life. However, the poster may not be fully effective as the images do not clearly depict drinking and driving, so viewers may not understand the message without reading the text.
Journal 2
The advertisement uses gender stereotypes by showing a man holding a baby awkwardly while looking bored and impatient, implying that caring for babies is women's work. Society typically views women as gentle caregivers and men as tough breadwinners. The ad suggests men are unsuitable for women's domestic roles. Additionally, the phrase "What would the world be without women" implies that women play important roles like childcare that keep society orderly, though men are starting to take on more domestic duties.
stereotype Women representation on elctronic media
This document discusses gender stereotypes portrayed in various advertisements in Pakistani media. It highlights how women are often depicted as submissive, irrational, only suited for domestic work and their appearance and marital status defined by societal standards. Men are shown as the dominant decision-makers. The ads reinforce stereotypes like women belonging in the kitchen and men handling external matters. They also promote the objectification of women and normalization of practices like dowry. Overall, the ads reflect and help perpetuate the patriarchal culture and traditional gender roles prevalent in society.
Marketing ppt
Group members for the project include Rabbiya Waheed, Rubab Abbasi, and Hassan. The document defines marketing as communicating the value of a product or service to customers to generate value in return. Advertising is defined as promoting products and services to drive sales. Unethical marketing practices are considered morally unacceptable and can include misleading ads, marketing harmful products, using women or children in marketing, excessive marketing, and pushy sales tactics. Specific examples of unethical practices discussed include exaggeration, unverified claims, using women or children to promote products, comparative ads between brands, and surrogate advertising for banned substances like cigarettes.
Nontraditional Marketing
This document defines and provides examples of various nontraditional marketing approaches including person marketing which uses celebrities to promote products or ideas, place marketing which promotes particular locations, cause marketing which associates brands with social issues, event marketing which promotes sporting and cultural events, and organization marketing which promotes the goals and services of organizations.
The Spark - Female Fever
The document discusses how women are increasingly influential consumers, responsible for a large percentage of consumer spending globally. It provides several examples of brands that have successfully targeted female consumers by addressing their specific needs and interests, such as Harley Davidson creating women-focused riding programs and Old Spice marketing directly to women. The document advocates that brands should understand the differing concerns of male and female consumers in order to better appeal to women and unlock a significant untapped market opportunity.
Paper 15, Mass Communication and Media studies
The document discusses the portrayal of women in advertisements. It notes that women are often portrayed as helpers or objects to promote products. While some ads show more independent women, many negatively objectify or stereotype women as subordinate. Photoshop is also used to create unrealistic images of female beauty that are difficult to attain in real life. In conclusion, the document argues that advertising often traps both women and men into rigid gender roles and definitions of femininity and masculinity.
Colorism and global standards of beauty
Colorism refers to discrimination based on the shade of one's skin tone within the same racial group. It is a global issue where societies often obsess over lighter skin and associate it with higher status and beauty. However, beauty is subjective and should not be restricted to any particular color or shape. Many influential figures like Michelle Obama, Rihanna, and Serena Williams showcase that brown skin can also be beautiful. Colorism promotes unhealthy standards, and all people should embrace their natural skin tone.
Four Nonprofits You Probably Haven't Heard of | Carole Argo
Not all nonprofits are created equally–larger charities and not for profit organizations tend to receive more funding and more attention from media and potential donors. Here are a few nonprofit organizations that you should be aware of from Carole Argo.
10 Reasons on Why Sex Sells
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Task 2 and 3
This document contains summaries of three advertisements. The first is for an organization called "This is Abuse" and uses rhetorical questions and wordplay to raise awareness of domestic abuse. The second is a Barnardo's ad that features an image of a vulnerable child to promote donations for helping children living in poverty. The third is an anti-smoking ad that uses bold colors and capital letters to warn that every cigarette harms babies to encourage people to quit smoking, especially during pregnancy.
Tyranny of Advertising
The document summarizes key techniques used in advertising to influence consumers, such as celebrity endorsements, direct comparisons, and playing on social embarrassment. It discusses how advertising enforces stereotypes around gender, body image, and consumption. Specific ads are analyzed that promote narrow definitions of masculinity and femininity, unrealistic expectations, and false notions that consumption and material goods are tied to identity and happiness. The conclusion encourages developing skills to recognize how ads construct false problems and solutions to manipulate consumers.
Social psychology journal
This document analyzes a clothing advertisement that promotes gender stereotypes. The ad shows a man wearing a dress and caring for a baby unhappily, reinforcing the stereotype that men cannot or should not care for children. It also implies through its caption that the world would be in chaos if only men cared for children, showing prejudice against men's childcare abilities. Additionally, replacing a woman with an upset man caring for a child reinforces the stereotype that caring for family is exclusively a feminine role. This negative stereotyping can lead to job discrimination against women and highlights the importance of promoting gender equality and equal opportunities for both men and women.
Journal 2 advertisement
1) The document analyzes a clothing advertisement that uses gender stereotypes to target women customers.
2) Specifically, the ad shows a dispirited man caring for a baby, reinforcing the stereotype that men are incapable of childcare.
3) The ad also suggests that caring for children is a feminine trait, reflecting the stereotype that women should stay at home rather than have successful careers. This can lead to job discrimination against women.
Genderstereotyping
This document summarizes a study on gender stereotyping in Indian advertising and its effects. It discusses how men and women process advertising differently, with women taking a more evaluative approach. It also describes common gender stereotypes used in Indian ads, such as portraying women's beauty and roles in a limited way. The study aims to understand how stereotypes affect the audience and whether more positive portrayals could benefit advertisers and consumers. Humor is discussed as a tool that can sometimes reduce negative reactions to stereotypes.
Womens role
The document discusses the portrayal of women in alcohol advertisements in India. It notes that popular celebrities like Shilpa Shetty and Priyanka Shetty are often used to promote liquor brands. However, the document argues that using women as objects in these advertisements can negatively influence customers, especially children, by not considering the impact on social values. The portrayal of drinking as desirable in media can also influence drinking attitudes and behaviors in young people, according to some studies. In conclusion, the document advocates for portraying women in advertisements in a more positive manner that shows them as confident and empowered individuals rather than as mere products or objects.
Representation of male and female in media
In general, "media" refers to various means of communication. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, direct mail,telephone, fax, and internet.
Cant
This document summarizes key points from 4 chapters of a book. It discusses how advertisers target children to develop brand loyalty and manipulate their minds. It notes how advertising focuses on the wealthy and ignores the poor. It criticizes how models have become inspirations to children based on looks alone rather than character. It disagrees that advertising promises an easy path to transformation through consumption rather than hard work. And it agrees that products cannot deliver happiness or fulfill relationship needs the way human connection can.
COMMODITISING FEMALE BODY THROUGH ELECTRONICMEDIA
The document discusses the exploitation of women through their portrayal in electronic media advertisements. It notes that advertisements commonly use women's bodies to sell products in unnecessary ways. The document presents examples of advertisements for products like fairness creams, deodorants, and drinks that prominently feature actresses' physical attributes rather than promoting the products. It argues this objectifies women and promotes unrealistic beauty standards. The document also summarizes interviews with common women about their views on these advertisements and their influence on consumers. It aims to analyze the trend of overusing women's bodies in advertising from a feminist perspective.
Low Self Esteem Research
Media negatively impacts girls' self-esteem and body image in several ways:
1) The use of photoshop and airbrushing creates unrealistic, "perfect" images that girls feel they must emulate through physical alteration or unhealthy behaviors.
2) Full-figured women are also photoshopped or their bodies covered up in media like magazine covers, implying that certain body types are not beautiful.
3) Music videos often portray women as sexual objects wearing revealing clothing who exist only to please men, reinforcing harmful stereotypes.
context - photos.pptx
Emily Weiss launched her beauty blog "Into the Gloss" in 2010 which gained popularity with 6 million monthly views. In 2014, she used the $2 million from seed funding to launch Glossier with 4 initial products. Glossier challenged the aspirational beauty industry standards by focusing on feeling good in your own skin. The company is now worth over $1.2 billion. Weiss pioneered an authentic marketing approach by focusing on real imagery rather than technical aspects.
Psy journal 2
The document is a journal entry by Lim Pui San analyzing an advertisement by Mayfair, a slimming company. The advertisement promotes a body slimming package and uses images of two thin, attractive women. This reflects the social psychology concept of gender stereotyping, as it conveys the stereotype that women must have slim, perfect bodies to attract male attention. As a woman with low body confidence, the author says she might be persuaded to sign up for the discounted slimming package due to these stereotyped images promoting an unrealistic body standard. The use of stereotypes in advertising can negatively impact people's minds.
The self (sex roles and body image)
This document discusses how gender roles and societal expectations of masculinity and femininity influence consumers' self-concept and purchasing behaviors. It explores how marketing often promotes gender stereotypes through targeted products and gendered portrayals. The document also examines how exposure to media ideals of beauty can negatively impact body image, particularly for women, and how these ideals have changed over time and vary cross-culturally.
More Related Content
What's hot
Journal 2
The advertisement uses gender stereotypes by showing a man holding a baby awkwardly while looking bored and impatient, implying that caring for babies is women's work. Society typically views women as gentle caregivers and men as tough breadwinners. The ad suggests men are unsuitable for women's domestic roles. Additionally, the phrase "What would the world be without women" implies that women play important roles like childcare that keep society orderly, though men are starting to take on more domestic duties.
stereotype Women representation on elctronic media
This document discusses gender stereotypes portrayed in various advertisements in Pakistani media. It highlights how women are often depicted as submissive, irrational, only suited for domestic work and their appearance and marital status defined by societal standards. Men are shown as the dominant decision-makers. The ads reinforce stereotypes like women belonging in the kitchen and men handling external matters. They also promote the objectification of women and normalization of practices like dowry. Overall, the ads reflect and help perpetuate the patriarchal culture and traditional gender roles prevalent in society.
Marketing ppt
Group members for the project include Rabbiya Waheed, Rubab Abbasi, and Hassan. The document defines marketing as communicating the value of a product or service to customers to generate value in return. Advertising is defined as promoting products and services to drive sales. Unethical marketing practices are considered morally unacceptable and can include misleading ads, marketing harmful products, using women or children in marketing, excessive marketing, and pushy sales tactics. Specific examples of unethical practices discussed include exaggeration, unverified claims, using women or children to promote products, comparative ads between brands, and surrogate advertising for banned substances like cigarettes.
Nontraditional Marketing
This document defines and provides examples of various nontraditional marketing approaches including person marketing which uses celebrities to promote products or ideas, place marketing which promotes particular locations, cause marketing which associates brands with social issues, event marketing which promotes sporting and cultural events, and organization marketing which promotes the goals and services of organizations.
The Spark - Female Fever
The document discusses how women are increasingly influential consumers, responsible for a large percentage of consumer spending globally. It provides several examples of brands that have successfully targeted female consumers by addressing their specific needs and interests, such as Harley Davidson creating women-focused riding programs and Old Spice marketing directly to women. The document advocates that brands should understand the differing concerns of male and female consumers in order to better appeal to women and unlock a significant untapped market opportunity.
Paper 15, Mass Communication and Media studies
The document discusses the portrayal of women in advertisements. It notes that women are often portrayed as helpers or objects to promote products. While some ads show more independent women, many negatively objectify or stereotype women as subordinate. Photoshop is also used to create unrealistic images of female beauty that are difficult to attain in real life. In conclusion, the document argues that advertising often traps both women and men into rigid gender roles and definitions of femininity and masculinity.
Colorism and global standards of beauty
Colorism refers to discrimination based on the shade of one's skin tone within the same racial group. It is a global issue where societies often obsess over lighter skin and associate it with higher status and beauty. However, beauty is subjective and should not be restricted to any particular color or shape. Many influential figures like Michelle Obama, Rihanna, and Serena Williams showcase that brown skin can also be beautiful. Colorism promotes unhealthy standards, and all people should embrace their natural skin tone.
Four Nonprofits You Probably Haven't Heard of | Carole Argo
Not all nonprofits are created equally–larger charities and not for profit organizations tend to receive more funding and more attention from media and potential donors. Here are a few nonprofit organizations that you should be aware of from Carole Argo.
10 Reasons on Why Sex Sells
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Task 2 and 3
This document contains summaries of three advertisements. The first is for an organization called "This is Abuse" and uses rhetorical questions and wordplay to raise awareness of domestic abuse. The second is a Barnardo's ad that features an image of a vulnerable child to promote donations for helping children living in poverty. The third is an anti-smoking ad that uses bold colors and capital letters to warn that every cigarette harms babies to encourage people to quit smoking, especially during pregnancy.
What's hot (10)
stereotype Women representation on elctronic media
stereotype Women representation on elctronic media
Four Nonprofits You Probably Haven't Heard of | Carole Argo
Four Nonprofits You Probably Haven't Heard of | Carole Argo
Similar to Social Psychology - Journal 2
Tyranny of Advertising
The document summarizes key techniques used in advertising to influence consumers, such as celebrity endorsements, direct comparisons, and playing on social embarrassment. It discusses how advertising enforces stereotypes around gender, body image, and consumption. Specific ads are analyzed that promote narrow definitions of masculinity and femininity, unrealistic expectations, and false notions that consumption and material goods are tied to identity and happiness. The conclusion encourages developing skills to recognize how ads construct false problems and solutions to manipulate consumers.
Social psychology journal
This document analyzes a clothing advertisement that promotes gender stereotypes. The ad shows a man wearing a dress and caring for a baby unhappily, reinforcing the stereotype that men cannot or should not care for children. It also implies through its caption that the world would be in chaos if only men cared for children, showing prejudice against men's childcare abilities. Additionally, replacing a woman with an upset man caring for a child reinforces the stereotype that caring for family is exclusively a feminine role. This negative stereotyping can lead to job discrimination against women and highlights the importance of promoting gender equality and equal opportunities for both men and women.
Journal 2 advertisement
1) The document analyzes a clothing advertisement that uses gender stereotypes to target women customers.
2) Specifically, the ad shows a dispirited man caring for a baby, reinforcing the stereotype that men are incapable of childcare.
3) The ad also suggests that caring for children is a feminine trait, reflecting the stereotype that women should stay at home rather than have successful careers. This can lead to job discrimination against women.
Genderstereotyping
This document summarizes a study on gender stereotyping in Indian advertising and its effects. It discusses how men and women process advertising differently, with women taking a more evaluative approach. It also describes common gender stereotypes used in Indian ads, such as portraying women's beauty and roles in a limited way. The study aims to understand how stereotypes affect the audience and whether more positive portrayals could benefit advertisers and consumers. Humor is discussed as a tool that can sometimes reduce negative reactions to stereotypes.
Womens role
The document discusses the portrayal of women in alcohol advertisements in India. It notes that popular celebrities like Shilpa Shetty and Priyanka Shetty are often used to promote liquor brands. However, the document argues that using women as objects in these advertisements can negatively influence customers, especially children, by not considering the impact on social values. The portrayal of drinking as desirable in media can also influence drinking attitudes and behaviors in young people, according to some studies. In conclusion, the document advocates for portraying women in advertisements in a more positive manner that shows them as confident and empowered individuals rather than as mere products or objects.
Representation of male and female in media
In general, "media" refers to various means of communication. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, direct mail,telephone, fax, and internet.
Cant
This document summarizes key points from 4 chapters of a book. It discusses how advertisers target children to develop brand loyalty and manipulate their minds. It notes how advertising focuses on the wealthy and ignores the poor. It criticizes how models have become inspirations to children based on looks alone rather than character. It disagrees that advertising promises an easy path to transformation through consumption rather than hard work. And it agrees that products cannot deliver happiness or fulfill relationship needs the way human connection can.
COMMODITISING FEMALE BODY THROUGH ELECTRONICMEDIA
The document discusses the exploitation of women through their portrayal in electronic media advertisements. It notes that advertisements commonly use women's bodies to sell products in unnecessary ways. The document presents examples of advertisements for products like fairness creams, deodorants, and drinks that prominently feature actresses' physical attributes rather than promoting the products. It argues this objectifies women and promotes unrealistic beauty standards. The document also summarizes interviews with common women about their views on these advertisements and their influence on consumers. It aims to analyze the trend of overusing women's bodies in advertising from a feminist perspective.
Low Self Esteem Research
Media negatively impacts girls' self-esteem and body image in several ways:
1) The use of photoshop and airbrushing creates unrealistic, "perfect" images that girls feel they must emulate through physical alteration or unhealthy behaviors.
2) Full-figured women are also photoshopped or their bodies covered up in media like magazine covers, implying that certain body types are not beautiful.
3) Music videos often portray women as sexual objects wearing revealing clothing who exist only to please men, reinforcing harmful stereotypes.
context - photos.pptx
Emily Weiss launched her beauty blog "Into the Gloss" in 2010 which gained popularity with 6 million monthly views. In 2014, she used the $2 million from seed funding to launch Glossier with 4 initial products. Glossier challenged the aspirational beauty industry standards by focusing on feeling good in your own skin. The company is now worth over $1.2 billion. Weiss pioneered an authentic marketing approach by focusing on real imagery rather than technical aspects.
Psy journal 2
The document is a journal entry by Lim Pui San analyzing an advertisement by Mayfair, a slimming company. The advertisement promotes a body slimming package and uses images of two thin, attractive women. This reflects the social psychology concept of gender stereotyping, as it conveys the stereotype that women must have slim, perfect bodies to attract male attention. As a woman with low body confidence, the author says she might be persuaded to sign up for the discounted slimming package due to these stereotyped images promoting an unrealistic body standard. The use of stereotypes in advertising can negatively impact people's minds.
The self (sex roles and body image)
This document discusses how gender roles and societal expectations of masculinity and femininity influence consumers' self-concept and purchasing behaviors. It explores how marketing often promotes gender stereotypes through targeted products and gendered portrayals. The document also examines how exposure to media ideals of beauty can negatively impact body image, particularly for women, and how these ideals have changed over time and vary cross-culturally.
Psy2nd journ
1) The document is an analysis of an advertisement from "The Star" newspaper that promotes slimming products from SlimWorld Beauty House Sdn. Bhd.
2) The ad uses both rational and emotional persuasion techniques - it rationally claims the product guarantees inches loss and emotionally shows slim women with the slogan "now everyone can attain beautiful curves."
3) The ad also reflects stereotyping by only depicting young, beautiful, slim women, reinforcing the perception that slim is beautiful and causing ordinary women to feel they need adjustment to achieve this look.
Brief
The document discusses designing a book of fashion editorials featuring a diverse range of women to promote body positivity and increase magazine sales. It notes that advertising heavily influences society and disproportionately targets young women and children, promoting unrealistic body ideals. This is causing significant mental health issues like eating disorders. The proposed book aims to address these issues through portraits and stories from women of various shapes, sizes, and backgrounds to inspire readers and push against unhealthy standards.
Femvertising - Ads That Empower Women
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
PSY journal 2
This document summarizes an advertisement for the Australian fashion brand Kookai from 2004. The advertisement shows a man wearing women's clothing and holding a baby unhappily. It aims to highlight the importance of women by asking "WHAT WOULD THE WORLD BE WITHOUT WOMEN?". While intending to empower women, the ad also relies on stereotypes of women's traditional roles as mothers and as sexually appealing figures. The analysis suggests the ad implies men are ill-equipped to care for babies and that the world would look different without women in fashion.
Talking Beauty
In this Digital Lab thought piece called Talking Beauty, Clair Croft of Proximity London summarizes the findings of an observational documentary-based research study which sought to understand how the beauty industry...
Research paper -revised_women_in_adv
This document provides a literature review and content analysis of the portrayal of women in advertising over time. It discusses how women have historically been used as sex objects to sell products in ads. While recent studies show some improvement, stereotypical portrayals persist, such as only showing young, thin, attractive women. This leads to unrealistic standards that harm women's self-esteem and mental health. The document presents a hypothesis about current portrayals and describes a methodology for analyzing ads to test this hypothesis. It will analyze units such as gender roles and appearances to understand stereotypes faced by women.
Similar to Social Psychology - Journal 2 (18)
More from euxuanong
Business Final Project Report (Charity drive event)
This document provides details about a charity drive event organized by five students at Taylor's University. They set up a booth called Marayo to sell snacks and drinks over five days with the goal of raising funds for Lovely Disabled Home, a charity organization. Products sold included bruschettas, grilled chicken wings, lemonade, and fruit cups. Pricing, promotion, sponsorship, and distribution strategies are outlined. Environmentally friendly measures were taken such as using reusable boards and minimizing packaging waste. The group's objectives were to raise their target donation amount of RM2,500 to support the charity organization.
English II: Research Assignment (Report)
Wei-Ling Gallery has 3 branches located in Brickfields, Kuala Lumpur, The Gardens Mall, Kuala Lumpur and E&O Hotel, Penang.
2. Focus
popeye
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
SCAMPER
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Itd project one (a) 4 m
This document provides an introduction to quantity surveying drawings for a project. It defines a quantity surveyor as an expert in costing a building at all stages. Their roles include estimating costs, preparing tenders, and contract management. Key quantity surveying drawings include bills of quantities, which describe the work and provide a basis for cost analysis. Bills of quantities go through stages of taking off quantities, squaring up, abstracting, and billing. They contain various sections like preliminaries, preambles, and measured works. Examples of drawings like a pitched roof detail and internal finishes schedule are also provided.
English I (Assignment 2) oral
The document describes plans for a proposed floating city including:
1) The city would be located offshore and built on an artificial floating structure with renewable energy sources like solar panels, wind turbines, and wave energy generators.
2) Buildings in the city would use green building techniques like indoor planting, natural ventilation, and solar panels. Recycled materials would be used for construction.
3) Transportation within the city would include planes, boats, and electromagnetic cars that float on specially designed roads.
4) The offshore location and shield-like structure are designed to protect the city from disasters like tsunamis and earthquakes. Water and waste would be managed through self-sufficient systems.
English I
1. The document provides instructions for sketching a building, outlining key steps and considerations. It discusses selecting suitable supplies like sketchpads and pencils, visualizing the sketch, lightly outlining the building structure, adding darker outlines and details, shading and texturing, and doing a final review.
2. Key aspects addressed include drawing to scale, maintaining proper proportion and perspective, applying varying pencil strokes for texture, and taking care with details. The goal is to produce an attractive sketch by following guidelines for materials, visualization, outlines, details, shading, and quality control.
3. Mastering sketch techniques allows one to express ideas through drawings without needing photography. Practice helps make the process less challenging.
More from euxuanong (16)
Business Final Project Report (Charity drive event)
Business Final Project Report (Charity drive event)
Recently uploaded
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Recently uploaded (20)
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Assessment and Planning in Educational technology.pptx
Assessment and Planning in Educational technology.pptx
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
Social Psychology - Journal 2
- 1. Foundation in Natural and Built Environments (FNBE) Ong Eu Xuan 0319050 Social Psychology - PSY30203 Journal 2
- 2. Ever since I was a child, I was prone to conforming to narrowly defined gender play roles. Many adults apt to reinforce ideas of how male should possess masculine traits and how female should possess feminine traits into young children minds, causing them to develop gender stereotypes at a very young age. Besides young education, commercials and advertisements may also be one of the vast sources of gender stereotypes. Advertisements tend to target a specific group. This Blacksmore Collagen advertisement reflects gender stereotype. A female model’s face is focused as the object of the advertisement, reflecting females as the consumer of the product. Women are more often presented in in advertisements, because society generalized women as the people who are responsible for purchasing daily products. Unlike men, who are usually portrayed as ‘dominant’ in car and business investment advertisements, women are usually portrayed indoors or at home. Furthermore, women commonly advertise cosmetics. In this Blacksmore Collagen advertisement, the female model advertises a product that is believed to be able to retain the confidence of youth in women. This reflects a woman whom major concern is to look young and preserve her beauty. Women are seen as people who might only look normal and accepted if they caked their face with cosmetics and facial products. This advertisement apt to give society a wrong idea of how women should act. This may lead to young children developing gender stereotypes at a very young age. Newspaper and magazine advertisements today tend to be manipulating and negative. They are powerful and influential when it comes to passing messages and shaping an individual’s thinking. Instead of shaming and stereotyping genders, advertisements should be universal and reach out to people of all kind. Society today should provide a more solid knowledge about gender stereotypes and this traditional and close-minded thinking needs to be broken down.