1. Task 2
By Tayler Davies-Lewis

2. This is Abuse
Purposes -
The purpose of this
advertisement is to catch
peoples attention and raise
awareness of domestic abuse.
This Is Abuse aim their
campaigns at young people who
may be in a abusive
relationship. This advert uses
rhetorical questions to get the
reader to question their own
situation and then use the
helplines provided if needed.
Techniques –
This is Abuse have used a positive rhetorical ‘Does your boyfriend tell you you’re pretty?’ and then used the
statements that someone may call their partner in an abusive relationship for example ‘Pretty Ugly’. This
catches the readers attention and then may think about whether it applies to them. It is also used in the other
advert but aimed at the other person in the relationship. I think this approach is good and used a playful font
and play on words to catch the readers attention but they are also talking about a serious issue at the same
time. The background, location and colours used are all dull which reflects the mood of the advertisement.
Impact –
It is clear and gets to the
point. It provides help to
victims in an abusive
relationship. They could
improve this by using a
different location such as a
school to reflect their ages
and maybe using low key
lighting instead to reflect
the mood of the situation.

3. Barnardos
Purpose:
The purpose of this advertisement
is to raise awareness and
campaign for child cruelty.
Barnardos want to bring this to the
publics attention as they want to
improve the lives of children in our
society. It is clear this problem is
increasing in our society. Barnardos
have researched this as they have
the following statistics.
‘There are currently 3.5
million children living in poverty in the
UK. That’s almost a third of all
children. 1.6 million of these children
live in severe poverty.’
Techniques:
This advertisement grabs the attention of the audience as it is extreme and eye catching. The young child is
the image looks vulnerable and is making eye contact with the audience would then evoke emotion from them
and make them more likely to donate. The dull colours connote sadness and fear. Also the plain background
makes the young child stand out so that’s what the audience would focus on. The simple statement gets
straight to point and is used on other advertisements which sticks to a theme and is easy to recognise.
Impact:
Barnardos tell you were your
donations go and how they are
helping their organisation.
I think they could add information
on how they have personally helped
and improved peoples lives to show
people where their money is going
and the difference it is making.
‘Together the people below have
raised over £15,000 through
innovation, ingenuity and sheer
determination!’

4. Smoke Free
Purpose –
The main purpose of this
advert is to bring a national
and even global change. It is
trying to change the attitude of
people that smoke especially
when pregnant. The main aim
of this advert is to stop people
from smoking and also to
prevent people smoking during
pregnancy.
Techniques –
The colours used are full and dark to represent the mood of the advertisement. It also represents to death
and illness that smoking can cause which is the message they are trying to get out to the audience. The
statement used says ‘EVERY CIGARETTE HARMS YOUR BABY’. This is simple and is very clear. The
capital letters imply how serious the issue is and grabs the audiences attention even more. It is used to stand
out and make people read it then think about what they are doing.
Impact –
This chart clearly shows the
difference this advert has made
however I think they could of maybe
done a video advertisement
instead. This way they could have
used a narrative to capture the
audiences attention and then used
techniques such as close ups and
low key lighting. This would make it
more personal as it would show the
effects smoking has.