The document summarizes three advertisements. The first is marketing a campaign to stop racism, showing that people are the same on the inside regardless of race. The second promotes becoming vegetarian to preserve animal life, showing a woman with a bent hot dog. The third markets donations to Mencap, an organization helping young adults with learning difficulties, by asking people to donate just £2 to put a smile on someone's face.

1. Keeley Barnaby
Media, Vanessa
A c ampaign about stopping racism i s
being marketed.
The message that this advert is presenting is that
on the inside is isn’t easy to tell the difference
between black and white, also that everyone is the
same on the inside.
The purpose is to show that everyone is equal and
that we are all the same.
The target audience is for people of all ages,
religions, races and people in all types of
occupation. It is directly aimed at parents because
the advert says “your child”.
The message is to stop racism. The mood
is a sense of regency, which comes from
the bags of blood because it is a medical
emergency. The genre is realism. The idea
behind this advert is to send a message
that everyone is equal. The band identity
is hard to identify.
The technical element that helps
reinforce the mood and meanings
layout because it is very simple and it
looks like it is also advertising a very
serious topic.

2. Keeley Barnaby
Media, Vanessa
The campaign is marketing becoming
vegetarian
The purpose and message is to get
people to become vegetarian and to
preserve animal life.
The target audience is everyone. People
of all religions, nationalities, occupations
and the age range is from the age of
sixteen upwards.
The message is trying to convince people
to become vegetarian this is shown from
the woman holding the bent hot dog and
a rhetorical question above it saying “
meat getting you down”. The mood is not
a very serious one because they woman is
dressed inappropriately. The genre is
realism and slightly comedy because of
the bent hot dog. The idea of the advert
is to make people become vegetarian this
is shown in an obvious state because of
the sub-heading saying “ go vegetarian”.
The brand identity is hard so see because
it blends in with the background.
The technical element that helps
reinforce the mood and meaning is
titles because the titles are big and
bold which makes them easy to see.
Another technical element that
helps reinforce the mood and
meaning is layout because the
rhetorical question ties is with the
hot dog that is leaning down.

3. Keeley Barnaby
Media, Vanessa
The advert is marketing people
to donate money to mencap.
The message and purpose is
to get people to donate “just
£2” to help young adults with
learning difficulty.
The target audience is every one
of all religions, occupations,
nationalities and the age range is
from eighteen upwards because
they are old enough to donate
without parental permission.
The message is asking people to
donate money this is shown in the
test where is says “just £2” because
it is not a lot of money to give. The
mood is serious and sympathetic
because the advert shows a person
smiling and you want to be
responsible for putting a smile on
their face. The genre is realism. The
idea behind it is to make the
audience want to donate money to
help people with learning difficulty.
The identity brand is easy to spot
because it is in a bright colour and it
stands out from the background.
The layout helps reinforce the
meaning and mood because the
picture relates to the text and what
the whole advert is about.