This document contains summaries of three advertisements. The first is for an organization called "This is Abuse" and uses rhetorical questions and wordplay to raise awareness of domestic abuse. The second is a Barnardo's ad that features an image of a vulnerable child to promote donations for helping children living in poverty. The third is an anti-smoking ad that uses bold colors and capital letters to warn that every cigarette harms babies to encourage people to quit smoking, especially during pregnancy.

1. Task 2
By Tayler Davies-Lewis

2. This is Abuse
Aims & Purposes –
The purpose of this
advertisement is to catch
peoples attention and raise
awareness of domestic abuse.
This Is Abuse aim their
campaigns at young people who
may be in a abusive
relationship. This advert uses
rhetorical questions to get the
reader to question their own
situation and then use the
helplines provided if needed.
Techniques –
This is Abuse have used a positive rhetorical ‘Does your boyfriend tell you you’re pretty?’ and then used the
statements that someone may call their partner in an abusive relationship for example ‘Pretty Ugly’. This
catches the readers attention and then may think about whether it applies to them. It is also used in the other
advert but aimed at the other person in the relationship. I think this approach is good and used a playful font
and play on words to catch the readers attention but they are also talking about a serious issue at the same
time. The background, location and colours used are all dull which reflects the mood of the advertisment.
Impact –
It is clear and gets to the
point. It provides help to
victims in an abusive
relationship.

3. Barnardos
Aims & Purposes:
The purpose of this advertisement
is to raise awareness and
campaign for child cruelty.
Barnardos want to bring this to the
publics attention as they want to
improve the lives of children in our
society. It is clear this problem is
increasing in our society. Barnardos
have researched this as they have
the following statistics.
‘There are currently 3.5
million children living in poverty in the
UK. That’s almost a third of all
children. 1.6 million of these children
live in severe poverty.’
Techniques:
This advertisement grabs the attention of the audience as it is extreme and eye catching. The young child is
the image looks vulnerable and is making eye contact with the audience would then evoke emotion from them
and make them more likely to donate. The dull colours connote sadness and fear. Also the plain background
makes the young child stand out so that’s what the audience would focus on. The simple statement gets
straight to point and is used on other advertisements which sticks to a theme and is easy to recognise.
Impact:
Barnardos tell you were your
donations go and how they are
helping their organisation.
‘Together the people below have
raised over £15,000 through
innovation, ingenuity and sheer
determination!

4. Smoke Free
Aims & Purposes –
The main purpose of this advert is
to bring a national and even global
change. It is trying to change the
attitude of people that smoke
especially when pregnant. The main
aim of this advert is to stop people
from smoking and also to prevent
people smoking during pregnancy.
Techniques –
The colours used are full and dark to represent the mood of the advertisement. It also represents to death
and illness that smoking can cause which is the message they are trying to get out to the audience. The
statement used says ‘EVERY CIGARETTE HARMS YOUR BABY’. This is simple and is very clear. The
capital letters imply how serious the issue is and grabs the audiences attention even more. It is used to stand
out and make people read it then think about what they are doing.
Impact –