This document outlines a campaign against littering created by students Leanne Rowbottom, Rosie Reeves, and Billy Holmes. They chose to work together and focus their campaign on littering in their local area. Their campaign will include a website called "Bin It Init" targeting teenagers and children, as well as posters and leaflets using the same slogan, images, and layout. The website and physical materials will be integrated and appeal to their target audience visually with colors and simple language. The goal is to educate youth on how littering affects them and the community.

1. Leanne Rowbottom, Rosie Reeves, Billy Holmes
Initial Ideas?
Answer?
Explanation?
Who I might work with?
Billy and Leanne
Chosen area to campaign for.
Littering
Local campaign – how does this
place affect the area?
It can change peoples opinions
on the area and they may not
want there children hanging
around in a place that is
covered in litter.
Media Form 1: Briefly outline
your campaign ideas – name,
slogan, audience, form etc
Name:
Slogan: Bin It Init
Audience: Teenagers &
Children
Form: Website
Media Form 2: Briefly outline
your campaign ideas – name,
slogan, audience, form etc
Name:
Slogan: Bin It Init
Audience: Teenagers & Children
Form: Poster/Leaflets
I have decided to work with Billy
and Leanne because I believe I
can achieve the best mark I can
get and as a group we will get
the work done.
We chose this campaign
because in our local area we see
a lot of this occur and we want
to make a improvement so
more people can visit these
areas without being at risk of
broken bottles or put off by
loads of litter.
This campaign was chosen
because as a group we believe
this has a big effect on our
town/community and if cleared
up may draw more attention
towards the town.
We chose this slogan because it
is understandable towards all
viewers and we have adapted
‘slang’ into our campaign to also
tell our younger readers that
everyone can prevent littering.
We also decided to make a
webpage because this is
modern and the younger
viewers will have easier access
to our campaign, the webpage
will also allow us to vary our
ideas and allow us to change
things if we feel they can be
improved.
We are doing posters and
leaflets because they are most
appealing to teenagers we also
believe with a great design
people will stop and read them.
We will place these in parks and
local areas. These will be placed
here because a lot of young
people visit these areas and this
means it is in an accessible area
for our audience to reach.

2. Leanne Rowbottom, Rosie Reeves, Billy Holmes
How these 2 forms are
integrated (vital for higher
marks)
We will link the website and the posters/leaflets by using the
same/ similar images using our group logo and slogan and using
the same layout on each and we will use clear text and a variety of
colours to make our campaign more appealing and we will use
simple language to make our campaigns more understandable
Intended target audience
Teenagers and children
Why this campaign suits them.
It suits them because kids and
teenagers go out
Any other ideas or comments to
make
Make all work appealing, clear
& understandable so it will
stand out to our target audience
We decided to choose
teenagers and children because
as a group we believe they are
affected the most from littering
and their opinions can help us
decide what to change.
Littering affects them because it
restricts the locations they are
allowed to go to and can limit
what they are able to do at the
area.
We will try to reach these
targets because these will bring
our grades up and will bring
more attention to our work if
we can complete these tasks.