The document describes several campaigns aimed at changing behaviors and perceptions around various issues: - A UNICEF campaign in South America featured street performers acting out scenes of child abuse to raise awareness of the issue. - A packaging concept eliminated plastic bottles by using natural paper cartons and replacing chemical products with natural alternatives like lemons for glass cleaner. - An environmental group in Hong Kong collects litter to extract DNA and recreate faces of litterers to publicly shame them into changing their behavior. - A video depicted what daily life would be like for a girl in London if the city experienced a similar civil war to Syria's, to draw attention to the plight of children affected by the ongoing Syrian conflict.