The magazine uses a consistent house style with bold masthead in 3 colors. The front cover features a large image of Dizzee Rascal that catches the eye and relates to his music style. Inside, articles are separated into sections with bold headings and an index. The double page spread again features Dizzee Rascal to promote the article about how he has changed. The target audience is 15-25 year olds interested in artists like Kasabian, Muse, and Dizzee Rascal. The consistent use of images, language, and house style connect the different parts of the magazine.