This document outlines the key sections and information that should be included in a sponsorship deck. It discusses including an introduction/history, testimonials, information about the venue/location/timing, event format details, recaps of previous years, audience/participant information, marketing plans, benefits and rights, and investment details. The goal is to provide sponsors all essential information about the event, organization, audience, and benefits of sponsorship.

1. What should your sponsorship
deck have ?

2. INTRODUCTION,HISTORY,TESTIMONIALS
1) Story telling as per the GENRE about the event. (CONNECT)
2) Information about organization. (CREDIBILTY)
3) Inception / continuity / legend (PRESTIGE VALUE)
4) What's in store? (EXCLUSIVITY)
5) Why attend? (BENEFITS)
6) What next? (RENEWAL)
7) What you believe in? (PRINCIPLES)
8) Who’s who’s? (ASSOCIATIONS)
9) Aim and purpose. (COMMON GROUNDS)
10) Any highlights about the event that would be necessary.
11) TESTIMONIALS: includes any sort of quotes or positive things that
influential people/organizations have said about the events in the form
of public statements or media interviews etc.
12) TESTIMONIALS: Mention about any award or recognition given to the
event by a prestigious committee. Can include nominations also.

3. VENUE / LOCATION / TIMING
1) VENUE : Can be differentiated on basis of area, town, city,
state or region.
2) TIMING : Differentiated on the the basis of day, date ,season ,
national holidays or festivals.
3) LOCATION : Final venue i.e, hotels, restaurants, grounds etc.
Accessibility, exposure and convenience. Maximum
participation of target customers.

4. FORMAT/EVENT LIST
1. Description of each event in detail. (OPPORTUNITY)
2. Specialty and purpose of each event. (what to look forward to)
3. Time, place, duration and venue of each one.
4. Importance or priority of each event.
5. Procedure for participation. (if relevant)
6. Prizes or awards descriptions if any.
7. The details of participants or the audience attending each type of the
event.
8. Benefits to the participants and audiences through events.
9. Who conducts the event and functional/technical aspect.
10. Benefit to the sponsors through any events.
11. Any known faces/ organizations who are associated with the events.

5. PREVIOUS YEAR
1) A recap of the event in the past years and the changes they went
through.(RELIABILTY)
2) The list and variety of sponsors who sponsored the previous year.
(MAIN)
3) the list and variety of sponsors who sponsored only certain events.
(co-sponsors)
4) A track list of marketing and promotional activities that were done
for the previous sponsors.
5) Benefits that the sponsored received before, after and during the
event.
6) Benefits received by the participants and audiences from the
sponsor’s side.
7) Response received from the previous year’s events.
8) Any positive feedback given by the previous sponsors about the
event.(SATISFACTION)

6. AUDIENCES/PARTICIPANTS
1. Information about the audiences that usually are a part of the event.
(DEMOGRAPHICS : age, gender, nationality etc.)
2. The audience who is expected to attend the current year.
3. Highlighting certain section of people keeping the prospect sponsor in
mind.
4. Audience reactions and responses from the previous year.
5. The feedback of the participants and winners.
6. VIP’s, VVIP,s , celebrities , socialites etc should be highlighted if any.

7. SENTIMENTAL /EMOTIONAL VALUE
1. Corporate social responsibility
2. CAUSES ( social, environmental etc.)
3. How is it beneficial for target consumers or audiences?
4. How will it build brand image?
5. Opportunities to collaborate or support issues.
6. charity opportunities.
7. Highlight interacting opportunities.(if any) (eg,Make a friend)

8. MARKETING PLANS
1) List of promotional activities that will be taking place for the events
2) Highlighting Media Coverage of the event and Celebrity/famous people
affiliations. Can also include face of the event and viewership.
3) Marketing collaterals.
4) Steps for brand visibility, integration and imagery impact.
5) Benefits of marketing plans to the prospect sponsor.
6) Innovative methods and way to increase the sponsor presence in the event.
7) Selectivity in terms of promotional options.
8) PR Planning pertaining to the brand.
9) Case study of a previous sponsor who benefited from marketing plans in any
way, including the details of their investment and return.

9. BENEFITS AND RIGHTS
1) Additional benefits that the sponsor gets (eg, passes, hospitability,
free entries etc)
2) Rights of the sponsor on the content pre event or post event. (if
permitted)
3) associations and interaction with celebrities, socialites, vip’s, vvip’s,
government institutions through the events .
4) extensive product/brand display and promotion.

10. INVESTMENT
1. Evaluation of marketing plan
2. Sponsorship package

11. List your event at India’s biggest
sponsorship aggregation platform
www.onspon.com

12. Planning Tools on offer @onspon.com

13. Questions that are answered by onspon.com
How do I
target the
audience?
Why
should I
sponsor
this event?
(benefit)
What is
the
credential
of the
organizer
?
Who else
is
sponsorin
g the
event?
What is
the cost?
Does it
justify the
benefit?
Who is
going to
come for
the event?
(audience)
What
branding
opportunity
do I provide
?
What
information
would a
sponsor
look for ?
Background
of sponsor !
Which
avenues
does my
sponsor
associate
What
benefits
can I offer
?
How do I
profile my
audience ?
seeker

14. Best wishes for your next event
Events Team @ Onspon Services Pvt. Ltd.
events@onspon.com
Check out some interesting sponsorship content at :
www.onspon.com/blog