This presentation outlines our ‘Peak Booking Campaign’. This strategy is for clever travel businesses looking to reduce advertising costs and maximise bookings during the industry's peak booking period - by starting now.
How to Scale Your ABM Program with ContentUberflip
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization?
Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
How to Scale Your ABM Program with ContentUberflip
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization?
Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
Buzz Your Brand LOCAL is all about a Mobile and Internet Marketing Solution for your business. We provide the expertise, technology and support to create the perfect mobile and internet marketing solution that can give each business a competitive advantage.
Buzz Your Brand Local Partners
Dave Ouellette
Garel Nugent
1 855-621-6600
http://buzzyourbrandlocal.com/
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
Google is improving Search Ads! Are you ready to maximize your success?
Expanded Text Ads are expanding... AGAIN.
Over the last 2 years so much has changed within online advertising. Our devices has become larger, we search more often, and more specifically.
Google's response to these changes? Bigger. Better. Search Ads.
Our expert will walk you through everything you need to know about it's newest ad format, including:
- Exactly what the new search ads will look like and how they work
- What will happen to your existing ads
- How to use the improved ETAs to boost your campaign performance
Programmatic advertising – how to make your work more effective?Adam Nankiewicz
In the light of today's landscape it's more than important for us to be more productive, especially while speaking about job. Those who once tried “run “ their campaign by “programmatic buying” know what I’m speaking about - this is a brilliant system/way to increase productivity. Let me show you some arguments in favor of validity of my theory:
Digital Marketing Approach by Adept Advertising Agency HyderabadAdept Advertising
Adept Advertising is a performance-driven digital marketing agency that offers effective online advertising services to businesses to meet their marketing objectives. Digital Marketing services include SEO Services, Google Ads campaigning, and Social Media Marketing services. We are focused on quality lead generation through PPC Advertising services, relevant organic traffic through search engines, and creating a social media buzz by engaging potential audiences. For more details contact us for a customized digital media plan.
Buzz Your Brand LOCAL is all about a Mobile and Internet Marketing Solution for your business. We provide the expertise, technology and support to create the perfect mobile and internet marketing solution that can give each business a competitive advantage.
Buzz Your Brand Local Partners
Dave Ouellette
Garel Nugent
1 855-621-6600
http://buzzyourbrandlocal.com/
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
Google is improving Search Ads! Are you ready to maximize your success?
Expanded Text Ads are expanding... AGAIN.
Over the last 2 years so much has changed within online advertising. Our devices has become larger, we search more often, and more specifically.
Google's response to these changes? Bigger. Better. Search Ads.
Our expert will walk you through everything you need to know about it's newest ad format, including:
- Exactly what the new search ads will look like and how they work
- What will happen to your existing ads
- How to use the improved ETAs to boost your campaign performance
Programmatic advertising – how to make your work more effective?Adam Nankiewicz
In the light of today's landscape it's more than important for us to be more productive, especially while speaking about job. Those who once tried “run “ their campaign by “programmatic buying” know what I’m speaking about - this is a brilliant system/way to increase productivity. Let me show you some arguments in favor of validity of my theory:
Digital Marketing Approach by Adept Advertising Agency HyderabadAdept Advertising
Adept Advertising is a performance-driven digital marketing agency that offers effective online advertising services to businesses to meet their marketing objectives. Digital Marketing services include SEO Services, Google Ads campaigning, and Social Media Marketing services. We are focused on quality lead generation through PPC Advertising services, relevant organic traffic through search engines, and creating a social media buzz by engaging potential audiences. For more details contact us for a customized digital media plan.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Why and how marketing and advertising agencies should invest in inbound marketing to market their own agency as well as offering inbound marketing services to clients.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATIONE-List Hunter
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
Facebook Lead Generation - LearnDirect - Case study.pdfNikita Vdovenko
In 7 months, we've established a steady flow of high-quality leads that are more easily turned into course sales. We have assisted in breaking the client's sales record and achieved a consistent ROI of more than 400% for 3 consecutive months in a row.
NN.PARTNERS
WE DELIVER GROWTH
Looking for a reliable PPC consultant in London? Our PPC management & marketing agency delivers outstanding results for your business. Brands can reassert their profitability by using pay-per-click ads to increase conversion.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge GrowthAggregage
Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition. Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget.
Reputation Risk Management by Justin Doherty of Hemington ConsultingDigital Visitor
Justin Doherty of Hemington Consulting discusses reputation risk management and building resilience for your destination at Digital Visitor's Destination Marketing Conference.
Social media strategy for your destination by Simon Quance of Digital VisitorDigital Visitor
Simon Quance of Digital Visitor covers the importance of social media strategy and how to take your destination from troubled waters to its very own ‘Happy Valley’ using social media intelligently at Digital Visitor's Destination Marketing Conference.
Building a positive destination persona by Amanda Lee of Plymouth City CouncilDigital Visitor
Amanda Lee of Plymouth City Council gives a glimpse at the efforts of Plymouth City Council to build a positive destination persona at Digital Visitor's Destination Marketing Conference.
Changing perceptions by Anthony Rawlins of Digital VisitorDigital Visitor
Anthony Rawlins, MD of Digital Visitor, discusses using social media to shift perceptions of destinations at Digital Visitor's Destination Marketing Conference. Drawing on Digital Visitor’s own experience, particularly the work with Visit Eastbourne.
Dealing with over tourism by Malcolm Bell of Visit CornwallDigital Visitor
Malcolm Bell of Visit Cornwall, discusses the impact of over tourism on his destination and how they manage it at Digital Visitor's Destination Marketing Conference.
In this presentation, first given at #TravelTalk in London (30th March 2017), Simon Quance (Head of Strategy, Digital Visitor) takes a look at 'digital footprint' and how it's possible to manage and improve your own 'PVP'.
For more information get in touch: info@digitalvisitor.com
Travel decision making is emotional. How a place makes us feel plays a large part in likelihood to visit. But it isn’t exclusively destination that’s driven by emotion; our emotional response to accommodation is also important and frequent.
In a marketplace where emotion is key, visual stimulation and inspiration is key to influencing traveller decision making. And, as Google’s Travel Study unearthed, most of us ‘begin researching online’ before deciding ‘where or how… to travel’. Predicted to top 2.9 billion users by 2020, social media represents a large portion of that digital audience, making it a key source of inspiration for many.
This week, Managing Director at Digital Visitor, Anthony Rawlins, took to the stage at the prestigious Association of Serviced Apartment Providers (ASAP) Conference in London. In his presentation, he discussed the ‘socially inspired traveller’ and how serviced apartment providers can use social media to engage visitors emotionally across channels.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
The importance of emotion in travel decision making
How emotion is tied into choice of accommodation
The part digital and social currently plays in decision making
Specific examples on social media and Facebook
Social media advertising and background
Performance of social media vs. traditional media
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
[WTM] Social Media Advertising for the Travel and Tourism IndustryDigital Visitor
Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer.
Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
Social media advertising and its background
The targeting options offered by social media advertising
Practical examples of how it can be and is used
The future of social media advertising
Key Presentation Learnings:
Social Advertising continues to evolve:
Granular targeting
Inspirational; images and video
Direct sales
More cost effective
Facebook leads, others follow:
Accelerating improvements
Know your audience, and use social to target with pinpoint accuracy
The full 'Influencer Marketing for the Hotel Industry' keynote seminar, first given at the National Hotel Marketing Conference in Burton-upon-Trent, UK (12th May 2016).
Attendee Outcomes:
- A comprehensive understanding of influencer marketing
- Best practice for working with influencers effectively
- Why hotels should work with influencers and what they can achieve/deliver
Key Presentation Takeaways:
- Influencer marketing is a way of engaging your target market in a deeper, more immersive and trustworthy way
- Influencers are among the most trusted ways of reaching an audience primarily interested in recommendations and consumer opinions
- Offers relatively low cost coverage and can potentially have a huge impact with consumers, resulting in compelling ROI
- Identify the right bloggers for your brand and build relationships; ongoing engagement and influencer activity has the biggest impact
- Influencer marketing can drive reach, data capture, content views, event attendees and, ultimately, sales
Contact information:
info@digitalvisitor.com
+44 (0)1179 111 420
Social media campaigns help to increase brand awareness, create buzz and boost lead generation or sales. This masterclass showed delegates how to optimise your campaigns for maximum impact. We explored:
- General tips on what are the elements of a successful campaign, sharing some good examples and best practice.
- Creative concepts — what works and what doesn’t.
- Brainstorming and getting your staff involved.
- What technologies exist for you to run your campaigns and why you shouldn’t build your own.
- Compliance of different channel’s rules and regulations.
- Social advertising.
- Recommended resource and budget.
If you would like some help running your social media campaigns, please contact Digital Visitor on +44(0)1179 055 195, visit www.digitalvisitor.com or email info@digitalvisitor.com
There is no doubt that social media has played a big role in shaping the travel industry. After years of false predictions and hype, it seems that social media has finally become a legitimate business force which is changing the way we sell travel – Forever.
This presentation was given at the Travel Distribution Summit Asia 2011 by Digital Visitor's Director of Marketing, Simon Jones.
Hear about how intelligent travel brands are leveraging social media to positively and profitably enhance existing business strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 3
This presentation outlines our
‘Peak Booking Campaign’.
This strategy is for clever travel
businesses looking to reduce
advertising costs and maximise
bookings during the industry's peak
booking period - by starting now.
3. 4
We are a competitive advantage for our clients. We know the industry better than
most and we offer leading, proven digital services that win you more customers.
4. 5
The key holiday booking period for the UK
market is January to March.
But by this point, this audience has already
decided on their destination and perhaps the
company they’ll be booking with.
The UK market starts looking for inspiration for
their next holiday between September and
December.
So you need to reach your audiences early.
September
October
November
December
January
February
March
Inspiration
Booking
5. The Peak Booking Campaign follows
three simple steps:
1. Attract
2. Re-engage
3. Convert
6
7. 8
Period: September to December
By attracting visitors to your website
right now, you will save thousands of
pounds compared with attracting new
audiences in January - March.
We’ll create compelling content and
messaging on the right channels to
attract key audiences to your site
right now.
1. Attract
8. 9
Period: September to December
During this period there is less
competition, so your messages will
achieve better cut through and
customer recall.
While November and December are
competitive periods for advertising,
this is due to Christmas and
messaging is aimed at retail
audiences. Quality travel content
really stands out during this time.
1. Attract
9. Period: September to December
This positions you as an inspiring
company for travellers during their
research phase AND builds a big
retargeting pool for future
communication.
10
1. Attract
11. 12
Period: January to March
Retargeting is cheaper because it
delivers 2-3x the conversion rate vs
brand new audiences.
So, while your competitors are busy
building brand new audiences, we’ll
be re-engaging your audiences
from step 1.
2. Re-engage
12. 13
Period: January to March
Social media advertising is our
weapon of choice for retargeting,
because it’s compelling and allows
for impactful content.
It also allows better targeting and
provides a more cost effective CPC.
2. Re-engage
14. 15
Period: January to March
Building on conversions from
retargeting success, we’ll create
further advertising groups of
‘lookalike audiences’ from the data
of those who have already
purchased through your site - a
cost-effective tactic for reaching
new audiences during the peak
booking period.
3. Convert
15. 16
You can do this yourselves, we’ve no doubt.
But there are reasons we work as a retained agency for our clients and why we’re
the leading agency in the industry.
Digital Visitor can swiftly and capably implement this campaign to reduce your
advertising costs, maximise your sales during the industry's peak booking period
and be the competitive advantage for your business.
Our fee for this campaign starts at £7,500 (excluding media spend) and we’re
happy to work on this campaign as a one-off to prove our value to you.
16. 17
To maintain the competitive advantage for
our clients, we will only work with 5 new
travel businesses on this campaign.
If you’re intrigued, let’s arrange a 10 minute
discussion to see if this campaign is right for
you.