Are you ready to jump into promoting your business with social media, but feel you’re lost in the social wilderness? What is the difference between Facebook and LinkedIn? Is Instagram worth it? How do I find the time to do all of this? Connect with a business social media “guide” that will help ensure you get started down the right path. This workshop will be for businesses just getting started with social media or want a fresh insight into current trends. We’ll discuss how to: • Select the right social media platforms • Get started or restart your social presence • Figure out what to say (and what not to say) • Evaluate your performance

3. WHAT SOCIAL MEDIA CAN DO
• Improve brand awareness
• Connect with a larger community
• Send qualified traffic to your website

4. WHAT SOCIAL MEDIA CAN’T DO
• Create results overnight
• Guarantee influence
• Be a substitute for marketing

5. SOCIAL MEDIA WILL NEVER BE

6. You don’t build watches with framing hammers…
SELECTING YOUR TOOLS

7. TOP PLATFORMS

8. WHICH PLATFORM IS RIGHT?
• Who is your target?
• What are your goals?
• How will you measure success?

9. Ignoring social media just makes things worse
GETTING (RE)STARTED

10. IT TAKES THE RIGHT STUFF
• The right tools
• The right plan
• The right content

11. THE RIGHT TOOLS
• CMS-powered website to give your
content an SEO-friendly home
• Social media dashboard like Hootsuite
or Cyfe
• Data manager like Google Analytics

12. THE RIGHT PLAN
• Content calendar broken down by
channel and topic
• Paid social promotional schedule
• Selection of content curation sources

13. THE RIGHT CONTENT
• Mixed content development for text,
video, images, and audio
• Keyword research and organic SEO
• Practice jab-jab-jab-RIGHT HOOK

14. If you think you’ve got nothing to say, you’re not thinking.
WHAT TO SAY

15. IDENTIFYING TOPICS
• What are your most common
questions asked by customers?
• What happens behind the scenes?
• Demonstration and how-to visuals

17. WHAT KINDS OF CONTENT?
• 30% – Connecting content
reaches new community members
• 50% – Committed content keeps
people interested
• 20% – Closing content (sell)

18. Let data drive the decisions. Let data show your success.
HOW TO PROVE IT

19. DATA MEASURING TOOLS
• Social media tools
(e.g. Facebook Insights)
• Google Analytics & Search
Console
• MOZ and SEMRush

20. WHAT MATTERS?
• Engagement – likes, comments,
shares
• Online conversions
• IRL conversions

21. Imagine if you started this a year ago. Start now.
IMAGINE IF…