Specific Media TVAS Breakfast Event - Nielsen sectionSpecificMediaUK
Specific Media and Nielsen held a breakfast event for our clients where cross media advertising was discussed and promoted. The morning allowed us to shed some light on our exciting new TV Audience Segments project. Here are the slides that were presented on the day.
Ben Fox Discusses the Past, Present and Future of AdvertisingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox reveals his thought-provoking vision of the future of brands. The future for advertisers is full of massive opportunity for many. However, companies will need to avoid future pitfalls. Ben simplifies the complex ecosystem and showcases key changes.
Lars Silberbauer Andersen, Global Director of Social Media & Search, LEGObtob2013
Lars is GlobalDirector of Social Media & Search at the LEGO Group and is driving the well know and innovative toy company's social media & search strategy and execution.
Ben Fox Discusses the Future of Display AdvertisingBen Fox
Ben Fox delivers an interesting perspective on the future of display advertising in the context of the ecosystem. He provides a view on the significant strategic and economic shifts that will impact the industry. Ben highlights the top opportunities around display advertising as well as the disruptive trends that could damage many companies.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
Specific Media TVAS Breakfast Event - Nielsen sectionSpecificMediaUK
Specific Media and Nielsen held a breakfast event for our clients where cross media advertising was discussed and promoted. The morning allowed us to shed some light on our exciting new TV Audience Segments project. Here are the slides that were presented on the day.
Ben Fox Discusses the Past, Present and Future of AdvertisingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox reveals his thought-provoking vision of the future of brands. The future for advertisers is full of massive opportunity for many. However, companies will need to avoid future pitfalls. Ben simplifies the complex ecosystem and showcases key changes.
Lars Silberbauer Andersen, Global Director of Social Media & Search, LEGObtob2013
Lars is GlobalDirector of Social Media & Search at the LEGO Group and is driving the well know and innovative toy company's social media & search strategy and execution.
Ben Fox Discusses the Future of Display AdvertisingBen Fox
Ben Fox delivers an interesting perspective on the future of display advertising in the context of the ecosystem. He provides a view on the significant strategic and economic shifts that will impact the industry. Ben highlights the top opportunities around display advertising as well as the disruptive trends that could damage many companies.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
Optism Alcatel Lucent Thomas Labarthe MMA Forum NY 2011 Optism
Optism Alcatel-Lucent Thomas Labarthe presents "The New Mobile Landscape: How Permission Powers Brand Engagement. Thomas discusses how to achieve success in mobile campaigns using trust, relevance, permission and respect.
Harvey Mackay Seminar-A Brief Advertising History, June 2011Dennis Ryan
As technology makes the digital world increasingly mobile, how does that affect the advertising business? A highly-personal history from someone who's been right there.
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
Optism Alcatel Lucent Thomas Labarthe MMA Forum NY 2011 Optism
Optism Alcatel-Lucent Thomas Labarthe presents "The New Mobile Landscape: How Permission Powers Brand Engagement. Thomas discusses how to achieve success in mobile campaigns using trust, relevance, permission and respect.
Harvey Mackay Seminar-A Brief Advertising History, June 2011Dennis Ryan
As technology makes the digital world increasingly mobile, how does that affect the advertising business? A highly-personal history from someone who's been right there.
Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
The digital world has so disrupted the business models of newspapers, radio, television, music and even Hollywood that the yin and yang of mass media and mass marketing are flying apart. We are in the midst of total collapse of the media infrastructure we have taken for granted for 400 years.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
A short keynote presentation I gave at Futureproof 3 in Dublin in November 2009, entitled 'Mobile Marketing & Advertising in a Web 2.0 World'.
Many thanks to Jimmy, Steve and Valerie for inviting me over to speak and for looking after me so well while I was there.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
24. Q4 2010: Mobile internet grew 800% faster than on PC 6/2/11 24 Source: Nielson Online
25. Mobile has been over-hyped, but now “We can make more money in mobile than we do in the desktop eventually… and the reason is the mobile computer is more targeted. Think about it: you carry your phone, and your phone knows all about you… we can do a very, very targeted ad. Over time we will make more money from mobile advertising… not now, but over time.” Eric Schmidt, CEO, Google
26. Mobile becomes Internet’s primary access point by 2014 ! 6/2/11 26 Source : Morgan Stanley Research 2011
27. In South Africa, it already is! 6/2/11 27 Source:Vital Wave Consulting, Jan-2009
28. In fact, mobile has greater reach in SA than any other medium 6/2/11 28
29. More than 1 billion Please Call Me messages are delivered each month
30. …and more than 2 million people visit VLIVE every day More than 1 billion Please Call Me adverts are delivered each month
42. The data increasingly defines us… and new business models 6/2/11 42 Behaviour (Clickstream) Shopping (Research/Transactions) Geo-location (IP address, Inferred) Search Interests (Keywords) Demographics (Registration) Campaign Response (View/Click) Mobile (Behaviour and Apps) Social Connections (Observed)
43. We need to understand customer motivations, needs & incentives 6/2/11 43