This document discusses the target audience for drama genre films. It analyzes statistics that show the top grossing drama films from the past 20 years have ratings that are split between PG, PG-13, and R, indicating the largest demographic is teenagers and young adults. The document establishes that its target demographic is teenagers and young adults aged 16-23. It also notes that drama as a genre appeals to both male and female audiences. Survey results are presented showing that the most preferred drama subgenres are romantic drama and war drama, and that relatable characters are the most important feature for this target audience.

1. TARGET AUDIENCE Genre: Drama

2. STATISTICS
Source: http://www.the-
numbers.com/market/genre/Drama
Interestingly, the top grossing
Drama films of the past 20 years
have MPAA ratings split between PG
(5 of 25), PG-13 (12 of 25) and R or
18 (8 of 25), indicating the largest
demographic for drama films are
teenagers and young adults,
depending on the subgenre of the
film. The versatile and varied nature
of drama as a genre means that it
has a wide target audience as many
of the subgenres cater to many
different demographics.

3. THE VIEWER
My target
demographic is
teenagers and young
adults between the
ages 16-23 as the
statistics show the
ratings of the most
popular drama films
are either PG-13s or
18s.
My target audience
is comfortable with
and knowledgeable
about technology as
a result of their age,
and therefore is
open to another
platform for
marketing and
consumption.
Due to the accessible
and varied nature of
drama films (and the
large number of
subgenres), it is a
genre that appeals to
both male and
female audiences.
Films that appeal to
this audience
include Harry Potter,
Forrest Gump,
Southpaw, Whiplash
and Titanic.
They prefer more realistic films that are appealing due to the strong
scripts, relatable characters and mature emotional content that evokes
genuine empathy in the audience.

4. SURVEY RESULTS: PREFERRED
SUBGENRES
romantic drama war drama sports drama melodrama historical drama
horror drama comedy drama biographical drama crime drama

5. SURVEY RESULTS: MOST
IMPORTANT FEATURE
0
2
4
6
8
10
12
14
16
18
20
relatable characters storyline/plot character development the message/lesson character relationships real-life' issues/themes

6. SURVEY RESULTS: LEAST
IMPORTANT FEATURE
0
2
4
6
8
10
12
14
16
18
20
relatable characters storyline/plot charcter development the message/lesson character relationships real-life' issues/themes